KEY ELEMENTS OF
STUDY CHOICE
AND STUDENT SATISFACTION
IN AN INTERNATIONAL PERSPECTIVE
Edwin van Rest
StudyPortals
World top 500 universities
Through Student Eyes - Top 500 Universities in the World
Through Student Eyes - Top 500 Universities in the World
THE WORLDS TOP 500 UNIVERSITIES
THROUGH STUDENT EYES
Through Student Eyes - Top 500 Universities in the World
FREE
STUDENT EYES RATING BY REGION
STUDENT EYES RATING BY COUNTRY
FINDING RELEVANT INFORMATION
Through Student Eyes - Top 500 Universities in the World
RESPONSE TIME TO STUDENT ENQUIRIES
RESPONSE TIME TO STUDENT ENQUIRIES
IN DIFFERENT CONTINENTS
NUMBER OF REMINDERS OF THE INSTITUTIONS
THAT REPLIED TO FIRST ENQUIRY
Through Student Eyes - Top 500 Universities in the World
STRUCTURAL IMPROVEMENT:
• Track the funnel: webstats and CRM
• (let unbiased students) Mystery shop yourself – from finding your
university, to application, to acceptance, ideally start study
To what extent do you trust the following forms of advertising?
WOULD YOU RECOMMEND?
WOULD YOU RECOMMEND?
RECOMMENDATIONS: GROWTH
INDICATOR
SATISFACTION OF INTERNATIONAL EDUCATION
24
-35
36
57
60
-100 -50 0 50 100
Bank
Facebook
Apple - iPhone
International Education
Average accross industries: -10%
INTERNATIONAL STUDENT SATISFACTION
Would you recommend your study experience?
No, not at all Yes, certainly
7 7.5 8 8.5 9 9.5 10
Finland
Sweden
Denmark
Austria
Poland
Czech Republic
Norway
United Kingdom
Portugal
Switzerland
Germany
Netherlands
Belgium
Average satisfaction score
Average
NPS
+52
+56
+63
+63
+61
+67
+66
+67
+67
+66
+72
+72
+77
Through Student Eyes - Top 500 Universities in the World
WHY?
(the real top-of-mind reasons)
Through Student Eyes - Top 500 Universities in the World
Negative reasons
Academics
- Level (too low)
- Unorganized
programme
- English level of teachers
35%
University services
- Accommodation
- Slow, bureaucratic
processes
21%
Cost
- Living costs
- Lack of financial aid
13%
City & Culture
- City atmosphere, looks
& size
- Unfriendly locals
12%
Positive reasons
City & Culture
- City atmosphere, looks & size
- Friendly & helpful locals
27%
Academics
- Clear but flexible structure
- Quality of teachers
(approachable, helpful)
21%
Social life
- Activities (travel, sports, ...)
- Nightlife
- International atmosphere
14%
Personal & Professional
development
- Discovering new cultures
- Language learning
11%
KEY SATISFACTION INFLUENCERS (GLOBAL)
Through Student Eyes - Top 500 Universities in the World
Through Student Eyes - Top 500 Universities in the World
KEY TAKE AWAYS
• Make sure the right students find you, for the right reason
• Inform prospects well, see through student eyes
• Respond within 1 day. Follow up.
• Tracking, measuring, knowing, managing
• Engaging academics – happy and friendly service staff
• Ask your students to share their experience (STeXX)
THANK YOU!
Edwin van Rest
StudyPortals
edwin@studyportals.com

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Through Student Eyes - Top 500 Universities in the World

Editor's Notes

  • #2: Mostly talk about research. Sounds boring? Unique data – Mystery Shopped, International Students across countries. Handful of simple interventions Ahead of 80% of the World top 500 unis For students to come to you And for students to stay – more important – have a positive experience and will recommend.
  • #3: Mostly talk about research. Sounds boring? Less than a handful of simple interventions Ahead of 80% of the World top 500 unis For students to come to you And for students to stay – more important – have a positive experience and will recommend.
  • #4: Mathematicians in the room 38 countries 524 institutes total – any mathematicians in the room? 445 etp 38 countries Here graph with the world distribution of researched universities
  • #5: Lonneke – can you visualize this sheet? More than a hundred in each discipline.
  • #7: Who knows this feeling? Many options! Student feeling is much worse: - only a few tens of toothpaste and a few hundreds of colours. - Over 34,000 programmes! Hundreds in each discipline These options are all nicely lined up and visible. Have you ever considered how students are supposed to find the programme that matches them best. This is a frustration we are devoting ourselves to solving at studyportals. For those who do not know us yet… Cross border comparison – Result based promotion globally. Apart from overview and structure – our drive comes from better decisionmaking – frustration above EMPHASIZE STUDYPORTALS IS NOT ONLY THERE FOR THE TOP 500 – ALL UNIVERSITIES!
  • #8: BRITISH Council Better info for international student Awareness on information needs and study choice. Better/more diverse recruitment
  • #9: Here the graph with the ‘research model’
  • #10: Here the research and the overall results will be explained
  • #11: Region UK and Ireland Country Sweden China and quite surprisingly Australia not doing so well. Here the research and the overall results will be explained
  • #12: Uk particularly well on info and usability
  • #13: There’s a quick win right here!! Language proficiency Accreditation Student Testimonials Jargon 21 honors degree? Tuition fee NL?
  • #14: 20 months 81% not mobile ready
  • #16: US the fasted Australia
  • #18: Use the infographics
  • #19: Use the infographics
  • #21: Gardner data
  • #26: Big compliment to the industry
  • #27: Grafiek obv average (N niet nodig) NPS mag in text
  • #29: Quiz them here.
  • #31: What is NOT mentioned
  • #35: To sum ip Make sure the right students will find you, choose you for the right reasons. Respond within 1 day Follow up Keep acadmics engaging. Services staff happy and friendly Ask your students to share their experience