Tim O'Brien discussed how modern apps and services are increasingly integrated into connected devices and the cloud. By the end of 2013, 90% of connected devices will have consumer cloud services integrated. Windows 8, Windows Phone 8, and Windows Azure provide a common platform for building apps that can reach over 50 billion connected devices through a shared API set and development environment. Developers can leverage cloud services, enterprise tools, and the open Windows platform to build great experiences across devices.