tommy.pptx
- 1. TOMMY HILFIGER Mona Alzahrani (443200045) Deema aldahayan (443200062) Bashayer Dous (443200038)
- 2. Executive summary • TOMMY HILFIGER has been one of the world's top designer lifestyle companies • were launched in 1985 and provide great design, quality, and value to clients all over the world • Tommy Hilfiger has constructed an enormous circulation network in more than 100 nations and more than 2,000 retail shops in North America, Europe, Latin America, and the Asia Pacific locale. • TOMMY HILFIGER made $9.2 billion in overall retail deals in 2019.
- 3. Company overview • A Tommy Hilfiger is a style brand that sells shoes, dress, and embellishments for everyone. • It is claimed by PVH Corporation as an auxiliary. Its preppy style requests to the design inclinations of youthful, accomplished city inhabitants. • It was made by planner Tommy Hilfiger, who is still responsible for the organization's manifestations. • The worldwide style industry is assessed to be valued at $ 3 trillion and has been continuously filling as of late. • Tommy Hilfiger as a brand is utilizing the obvious design eco framework and acquainting it with the remainder of the world with its particular interpretation of exemplary American style. • Because of its unmistakable style, it has truly established itself and situated itself in the top notch design area.
- 4. Market analysis • The target market Between the ages of 25 and 45, consumers Tommy Hilfiger's target market is the 25–45 year old client with an annual family income of more than $50,000. Men's and women's sportswear, eyewear, customized outfits for men, sporting goods, handbags, and leather products are among the company's offerings The economic factors that affect the market. In a vote, Britian chose to leave the European Union, leading the Pound's value to drop in contrast to the Dollar. This is expected to have an impact on several fashion companies that exchange collections. Competitors and their product/services offerings The products and services offered include: • Jeans, apparel, timepieces, shoes, and purses are just a few of the items available. • Interior design and manner of life • Cosmetics and eyeglasses Competitors product/services offerings US Patriot Tactical US PatriotTactical is a military and law enforcement supplier as well as an off-post store for military and tactical items. Gorman Gorman's clothing, footwear, accessories, and homewares collections are all available. Love, Bonito is a clothing boutique for ladies.
- 5. Objectives • Marketing strategies for new product releases, repositioning established brands, targeting new customer demographics, and entering abroad markets may be created by HilfigerTommy marketing managers. • Marketing and financial goals and objectives: The next step is to figure out how much money you'll need to execute your marketing plan. Spending money on everything from product development to putting together a communication strategy mix is part of it. • Creating a marketing mix based on the objectives of the marketing strategy and the financial resources available.
- 7. Marketing strategy Tommy Hilfiger Product Strategy: • Tommy Hilfiger is a notable design mark with a wide scope of items and a worldwide presence. • Tommy Hilfiger is a very good quality style and way of life organization that offers a different assortment of items. • They center around conventional American plans with a young curve, giving clients with style, quality, and worth. • Tommy Hilfiger's fundamental product offering comprises of 25 unique classes and is designated towards clients matured 25 to 40. • It includes clothing for everyone, as well as shoes and adornments. • Tommy Hilfiger likewise has a segment committed to attire for adolescents.With edgier and more easygoing plans,Tommy Hilfiger Denims takes care of a more youthful market of long term olds.
- 8. Marketing strategy Tommy Hilfiger's Price/Pricing Strategy: • Tommy Hilfiger is a very good quality design brand that charges a premium for its items, yet it is more affordable than contenders like Ralph Lauren and Lacoste. • This has brought about a deficiency of brand value among clients since its top during the 1990s. • The organization utilizes a markdown based estimating approach in its advertising blend, offering item decreases during basic slow times of year. • Tommy Hilfiger is the brand individuals need to connect with due to its unmistakable interpretation of exemplary American style and popular music culture-enlivened plans, which assists the organization with staying in the superior market. • In view of its worth, workmanship, and runway plans from New York Fashion Week, the Tommy Hilfiger assortment is in the greater cost section. • Essentially, the Tommy Hilfiger Tailored Collection, which accentuates esteem based evaluating and individualized fit, is more costly.
- 9. Marketing strategy Tommy Hilfiger Place & Distribution Strategy: • On account of its colossal retail organization and internet shopping stage, Tommy Hilfiger is a global brand with an overall reach. • Tommy Hilfiger takes special care of a wide range of clients. • The base camp of the organization are inAmsterdam, Netherlands. • The organization has its own stores as well as a retail diversifying idea. Tommy Hilfiger has around 1500 stores in more than 100 nations across the world. Tommy Hilfiger Promotion & Advertising Strategy: • Tommy Hilfiger has an elevated degree of brand mindfulness because of a functioning promoting procedure that utilizes an assortment of scenes to connect with clients. • Tommy Hilfiger utilizes periodicals, papers, and bulletins to advance his items. • Superstars as brand representatives are frequently used, similar to the slogan "For the People." • The ongoing brand representative, Gigi Hadid, is a supermodel. • Deals advancement is performed by offering limits of around 10-15% across all product offerings during slow time of year or exceptional occasions.
- 10. Action Plan • The pillars of the action plan are mentioned below. • Everyone is welcome, and we're working hard to make inclusivity a priority in all we do. Our goal is to build a brand that caters to all TOMMY lovers, as well as a workplace where everyone can achieve their full potential. • We don't want anything to go to waste, thus we want the future of fashion to be completely circular and environmentally conscious. As a consequence, we're aiming to build a circular fashion business that decreases its carbon and water footprints while enabling all of the materials we use to be recycled. • Make items that are fully circular and part of a long-term cycle. • Everyone is welcome to attend: To be a brand that is inviting and accessible to all TOMMY lovers. • Made For Life: We are attempting to operate with understanding of planetary constraints in areas such as climate change, land usage, freshwater, and chemical pollution.We've thought of everything, from where we buy to where we sell. • At Tommy Hilfiger, we work hard to make sure that everyone has equal access to opportunities and that there are no barriers to success.
- 11. conclusions • Tommy Hilfiger's clothes has risen to prominence in the fashion industry as customer demands have altered throughout time. • The designs are really stylish, and the brand is well-known all over the world. Tommy Hilfiger has established himself as a pioneer of the classical style in America. • Tommy Hilfiger is the world's most well-known lifestyle brand, with youthful designs available to clients all around the world.
- 12. References • Fu, H., Chang,T., Ku, C., Chang,T. & Huang, C. 2014, "The critical success factors affecting the adoption of inter-organization systems by SMEs", Journal of Business & Industrial Marketing, vol. 29, no. 5, pp. 400-416. • Gegez, A.E. & Sims, R.L. 2014, "Ethical Attitudes toward Marketing Research Practices: A Cross-Cultural Study", Journal of Multidisciplinary Research, vol. 6, no. 1, pp. 49. • Govaere, I. &Ullrich, H. 2012, Cahiers du Collèged'Europe / College of Europe Studies: Intellectual Property, Market Power and the Public Interest, P.I.E.-Peter Lang S.A. • Hawkes, K. & Food New Zealand 2013, "First principles in developing a Marketing plan", Food New Zealand, vol. 13, no. 6, pp. 19. • Hendriks, C.J. 2012, "Integrated Financial Management Information Systems: Guidelines for effective implementation by the public sector of South Africa", South AfricanJournal of Information Management, vol. 14, no. 1.