Top 25 Innovators 2010: A Case Study in Brand Awareness
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A survey of 1,590 executives asked them to name the most innovative companies outside their own industry in 2009. Based on the responses, Bloomberg BusinessWeek compiled a list of the top 25 most innovative companies. The document discusses and lists the top 25 companies as determined by the survey. It also raises questions about whether the results would be different if respondents could choose companies within their own industry or if only technology leaders responded.
Top 25 Innovators 2010: A Case Study in Brand Awareness
- 1. Top 25 Innovators 2010A Case Study in Brand Awarenessjongatrell | @spatially | www.spatiallyrelevant.org
- 2. “Innovation is the central issue in economic prosperity”@michael.porter
- 3. The 201025 Most Innovative Companies“Bloomberg BusinessWeek's Most Innovative Companies special report is based on data from longtime partner Boston Consulting Group (BCG). Last December the consultancy e-mailed a 21-question poll to senior executives around the globe. The Top 25 was derived from one of those questions.
- 5. The Question:Name the most innovative companies OUTSIDE your own industry in 2009SOURCE: http://images.businessweek.com/ss/10/04/0415_most_innovative_companies/
- 7. 25
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- 19. “Innovation is not the product of logical thought, although the result is tied to logical structure”.
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- 25. “Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.”@warren.buffett
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- 29. “There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. “6
- 30. “Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.” @jeff.bezos
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- 36. …innovation as defined by survey…
- 37. { BRAND AWARENESS }
- 38. Would the impact of brand be different if they could have picked a company in their own industry?
- 39. Would the list have been different if the 1590 participants had been senior technology leaders ?