Shai Berger, co-founder and CEO of Fonolo, discusses five key trends in customer experience for 2016, highlighting the importance of omni-channel service and the need for seamless customer interaction. A significant portion of customers (87%) are likely to switch businesses after a negative contact center experience, with 76% emphasizing the ongoing relevance of voice communication. Additionally, optimized mobile experiences are crucial as a growing number of customer service calls are expected to be made from smartphones, with many customers preferring call-backs over waiting on hold.
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