Top 5 ongoing digital consumers trends of 2018
- 1. Call: +91-020-26434646 visit : www.sphinx-solution.com Top 5ongoing Digital Consumers Trends of2018 Theuseof digital media supported by new technology is growing at adrastic pace. Marketers are working hard to get the best output from their strategy. Consumersall around the world have embraced the useof all-in-one applicationsdevelopment. Following that, we have tried to researchon the top trending digital consumertrends of 2018. Readon to knowmore. Digital life meet Superapps Super apps are the all-in-one application has offered almost “everything” we need in our daily life. Yes,from video calling to renting acar, suchone-stop application is gaining popularity all over the world especially in Asia.According to asurvey, Chinahas1.1 billion mobile internet subscriptions which are approximately 3 times the U.S.Consumersare embracing more such super apps asit offers more cohesive experience. It is like the whole bunch of services into a single mobile platform. Consumers are keeping the tabsopen Thebig brands are coming with subscription services which is not only offering them with videos and musicbut alsofood and fashion. Thisis making the consumersalways be onthe platform. With the coming Internet of Things era, consumersbuying decision will be more spontaneous.
- 2. Stores getting techsupport Despite the growth of e-commerce website, physical stores remain an important part of the buyers shopping journey. Theretailers, foodservice operators, and entertainment venues have started taking injecting the new technologies to redefine the customer experience.This offers an opportunity for Software DevelopmentCompany to work more on new technology like iBeacon,NFCorRFID. Data be the newcurrency Thehuge amount of consumer data hasenabled companiesto more easily model one-on-one relationships through custom-made experiences and recommendations. Technologywill serve asthe organizer in terms of gathering, analyzing and disseminating new learnings to cultivate the stories of theconsumers. Increasing use of mobilewallets Thetop mobile wallets are implementing the card network’s playbook for worldwide expansion which makesit easyfor the consumersto operate on the go. It is estimated that China and the USare having the most mobile-based purchasesby 2022, reaching US$2.1million and US$1.6million, respectively. WeChatout of ChinaandApplePay out of the USare alsogoingglobal with their core consumer group. Get more insights:https://www.sphinx-solution.com/blog/ For integrating or developing new technology on apps or websites, get in touch with us.
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