Top Digital Marketing Trends 2021

This document discusses several top digital marketing trends for 2021: 1. Artificial intelligence will be widely used for tasks like analyzing consumer behavior, product recommendations, and automating customer service through chatbots. 2. Programmatic advertising allows more targeted digital ad campaigns through real-time bidding automation. 3. Chatbots and conversational marketing are growing trends as consumers expect immediate, personalized responses from brands. 4. Personalization through customized content, products, and communications is important for standing out to consumers.