This document discusses tourism in Albania, with a focus on the south of the country. It provides background on tourism globally and in Albania. The main purpose is to analyze how the government can contribute to sustainable tourism development and opportunities to improve tourism, especially in southern Albania. The hypothesis is that tourism in southern Albania has opportunities for growth and promotion. Key questions addressed are whether tourism in Albania is at the right level, if the south coast has suitable infrastructure, potential projects to increase the area's importance, and benefits of continued improvement.