traditional MARKETING.pdf
- 2. CONTENT What is Traditional Marketing? The Four Ps of Traditional Marketing Types of Traditional Marketing Benefits of Traditional Marketing Challenges of Traditional Marketing The Future of Traditional Marketing
- 3. TRADITIONAL MARKETING? WHAT IS Traditional marketing refers to any type of promotion, advertising or campaign that has been used by companies for decades. This includes print ads, billboards, TV commercials, direct mail, and more. While many businesses have shifted their focus to digital marketing, traditional marketing still plays an important role in the modern world. One of the main advantages of traditional marketing is its ability to reach a broad audience. For example, a billboard on a busy highway can be seen by thousands of people every day. Additionally, traditional marketing often has a sense of credibility and trustworthiness that can be difficult to achieve through digital channels. However, traditional marketing also has its challenges, such as high costs and limited targeting options.
- 4. THE FOUR PS OF TRADITIONAL MARKETING This refers to the goods or services that a company offers to its customers. It includes the design, packaging, branding, and features of the product. Understanding the needs and preferences of the target audience is crucial in developing a successful product. The price of a product is determined by various factors such as production costs, competition, and consumer demand. Setting the right price is essential for maximizing profits while also ensuring that the product remains affordable for the target market. Product: Price:
- 5. THE FOUR PS OF TRADITIONAL MARKETING Also known as distribution, place refers to where the product is sold and how it gets there. This can include physical stores, online marketplaces, or direct-to-consumer shipping. Promotion includes all the methods used to communicate with customers and persuade them to buy the product. This can include advertising, sales promotions, personal selling, and public relations. Place Promotion
- 6. TYPES OF TRADITIONAL MARKETING Print ads are a popular form of traditional marketing. They can be found in magazines, newspapers, and brochures. Companies use print ads to showcase their products or services to a wide audience. For example, a car company may run an ad in a magazine to promote a new model. TV commercials are another type of traditional marketing. They are short videos that air on television during breaks between shows. Companies use TV commercials to reach a large audience quickly. For example, a fast food chain may run a commercial during a popular TV show to promote a new menu item.
- 7. TYPES OF TRADITIONAL MARKETING Billboards are a common form of outdoor advertising. They are large signs placed in high-traffic areas, such as highways or busy intersections. Companies use billboards to capture the attention of drivers and pedestrians. For example, a clothing brand may put up a billboard with a catchy slogan to promote a new collection.
- 8. BENEFITS OF TRADITIONAL MARKETING Traditional marketing has stood the test of time for a reason. It allows businesses to reach a wide audience through various channels such as print ads, TV commercials, and billboards. This broad reach can be especially beneficial for companies looking to establish their brand or promote a new product. According to a Nielsen report, television advertising is still the most effective way to reach a large audience, with 88% of adults watching live TV at least once a week. Another advantage of traditional marketing is its credibility. Consumers are more likely to trust an ad they see in a newspaper or on a billboard than a sponsored post on social media. In fact, a study by MarketingSherpa found that 82% of respondents said they trusted print ads, compared to only 25% who trusted online pop-up ads. By using traditional marketing methods, businesses can establish themselves as credible and trustworthy sources in the eyes of consumers.
- 9. One of the challenges of traditional marketing is its cost. Traditional marketing methods such as print ads, TV commercials, and billboards can be expensive to produce and distribute. This can make it difficult for small businesses with limited budgets to compete with larger companies that have more resources. Another challenge of traditional marketing is its limited targeting options. Traditional marketing methods often rely on reaching a broad audience rather than a specific target demographic. This can result in wasted advertising dollars if the message does not resonate with the intended audience. CHALLENGES OF TRADITIONAL MARKETING
- 10. As we move further into the digital age, traditional marketing methods will continue to evolve and adapt to new technologies and consumer behaviors. One trend that is likely to continue is the integration of traditional and digital marketing strategies, allowing businesses to reach consumers through multiple channels and touchpoints. Another trend to watch is the use of data and analytics to inform traditional marketing strategies. By leveraging customer data and insights, businesses can create more targeted and personalized campaigns that resonate with their audience. Additionally, advances in technology such as augmented reality and virtual reality may offer new opportunities for traditional marketing tactics such as experiential marketing and product demonstrations. THE FUTURE OF TRADITIONAL MARKETING