Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,
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Eurostar is undergoing a brand rebranding that emphasizes adaptability and evolution in its identity. The new brand personality will remain consistent across all customer interactions. Key figures involved in the rebranding include Jens Lundgaard from Brandworkz and Lydia Shalet from Eurostar.
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Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,
- 1. Rebrand and roll out Jens Lundgaard, Brandworkz & Lydia Shalet, Eurostar
- 9. “ The identity has been designed to adapt and evolve in line with our business and is very much a symbol of change, not a change of symbol.” Nick Mercer, Commercial Director, Eurostar
- 16. “ Our brand personality will be consistent wherever our customers interact with us.” Emma Harris Sales and Marketing Director, Eurostar
- 30. TV advert
- 31. Jens Lundgaard, Brandworkz Lydia Shalet, Eurostar Thank you for listening