True Grit - Outreach Conference 2018
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This document discusses strategies for building links and gaining media coverage. It provides metrics on campaigns that secured over 90 media placements from major outlets and generated hundreds of thousands of views. Key lessons include focusing on finding talented people with different strengths rather than just experience, developing people's existing strengths, and fostering a culture of empathy, accountability and care in order to achieve results.
True Grit - Outreach Conference 2018
- 2. Launched 32 campaigns so far this year
- 3. 2,763 Links 154,746 Link Score
- 5. You can’t build a house by holding a hammer.
- 6. There is no optimum way of writing outreach emails
- 11. OMG WHAT? RIGHT.
- 14. It’s not about how many emails you send out
- 15. Emails Sent vs. Links
- 16. Emails Sent vs. Links
- 17. P E P L E
- 18. uper chickens Source: Margaret Heffernan
- 21. we secured over 90 pieces of coverage from the likes of:
- 26. 398 Links 2 million views
- 28. Arch di Triomphe - Paris
- 29. Tower Bridge - London
- 31. Finding the “right” people
- 32. Looking for experience on CVs might lead to missing real talent
- 34. Andrew
- 35. He’s also a gamer
- 37. Find people with DIFFERENT strengths.
- 39. Help people to be MORE of who they ARE
- 40. SHOW them the way!!
- 41. Developed a competency framework (single and management track)
- 45. Accountability grows through empathy and understanding of other people
- 46. Cheers4Peers
- 48. Love Week
- 51. Culture is when it grows organically
- 54. Take care of people and people will take care of results!