Selling the Big Idea: Helzberg Diamonds
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Helzberg Diamonds is launching a new website and digital marketing campaign focused on engagement rings and proposals. The campaign will use paid search advertising, social media outreach, and a dedicated landing page to promote their Proposal Pro app, which is aimed at helping customers plan and execute romantic proposals to build trust in the Helzberg brand.
Selling the Big Idea: Helzberg Diamonds
- 1. Selling the Big Idea: Helzberg Diamonds
- 2. The new and improved Helzberg.com
- 3. “Aren’t we all searching for love?”
- 7. Landing Page
- 8. Building trust and apps: Proposal Pro
Editor's Notes
- #5: Once users went to Google and searched for “love”, they would see an ad for Helzberg that advertised a unique offer to help promote the new Helzberg.com and available only by searching for “love” and variations of “love” (e.g. loved, loves, loving) on Google.
- #6: Once users went to Google and searched for “love”, they would see an ad for Helzberg that advertised a unique offer to help promote the new Helzberg.com and available only by searching for “love” and variations of “love” (e.g. loved, loves, loving) on Google.
- #7: Target bloggers & leak promo on FB and TwitterCoupon leaked on a coupon site