Apigee Edge Overview and Roadmap

Editor's Notes

• #3: Main Point To deliver a Connected Digital Experience you need a modern infrastructure that is built for digital Script To deliver a Connected Digital Experience you need an infrastructure that: Can scale to billions of users. Do cloud and mobile first. Security at all points of engagement, not just at the app but also at the API level It has to have end-to-end visibility into your business with data and analytics. It’s all about empowering developers in addition to IT. And lastly innovation has to be distributed, enabling millions of developers to build apps and experiences that extend your business.
• #4: Main Point You need a system of engagement to bridge the gap between connected digital experiences and systems of record Script This impedance mismatch between the system of record and the connected experience is actually quite significant and the only way to solve it is by creating a system of engagement to enable the speed and agility of the connected experience as well as maintaining the stability and reliability of the system of record. This is where an Intelligent API Platform fits. It is the infrastructure layer to enable the digital connected experience. The API platform provides you the speed, agility and scale you need to be successful in digital.
• #6: Main Point The Intelligent API platform enables the digital value chain – enabling you to take a consumption focused approach to designing your APIs and connecting them your back end systems. Script We’re enabling these companies to create systems of engagement and realize the digital value chain – connecting their users (customers, partners, and employees) to data flowing from and to their backend systems. In this model, the API, created by your API team, is the key product that developers use to create awesome digital experiences. With the intelligent API platform, you take a consumption focused approach – start with the digital experience you want to deliver. Then work backwards to collaborate with developers to design and develop the right APIs with the right performance and scalability characteristics so they can build digital experiences that always delight customers.
• #9: Main Point Apigee Edge addresses your needs across the entire API lifecycle Script Apigee Edge addresses your needs across the entire API lifecycle – from designing APIs to building them to scaling your API program and finally monetizing your APIs. Let me show you how Apigee Edge supports you throughout the API lifecycle. Apigee Edge offers a very broad product footprint – we won’t have time to cover all the needs, however, we’ll cover a few salient ones.
• #10: Main Point Apigee Edge addresses your needs across the entire API lifecycle Script Apigee Edge addresses your needs across the entire API lifecycle – from designing APIs to building them to scaling your API program and finally monetizing your APIs. Apigee Edge satisfies a number of your needs that would otherwise be very time consuming and costly to build and operate at scale. Let me show you how Apigee Edge supports you throughout the API lifecycle. Apigee Edge offers a very broad product footprint – we won’t have time to cover all the needs, however, we’ll cover a few salient ones.
• #11: Main Point Apigee Edge includes over 30 easy to configurable policies and built in support for Node, JavaScript and Java extensibility Script Apigee Edge includes over 30 easy to configurable policies AND built in support for Node, JavaScript and Java extensibility APIs developed with Edge can leverage the out-of-the-box, configurable policies, custom code written in JavaScript (Node.js) or Java, or both. The flexibility to leverage standard implementations, configuration AND code improves developer productivity by accelerating the time to solve both common and complex problems. Common themes and use cases, are best handled with standard implementations and configuration. Apigee Edge provides Traffic Management, Security, Mediation and other policies out of the box that you can leverage, configure, and reuse across projects. These policies provide common, consistent, scalable, tuned implementations of common functionality. Complex problems are best handled via software development, or a combination of configuration and development. Apigee Edge enables you to solve these complex or unique needs through extension polices. You can write these extension policies in JavaScript, Java, node.js, or external services. In addition, with our micro-services architecture, you can implement a set small, independent, decoupled, focused processes with node.js and deploy them in the gateway to meet your unique needs. Whether your needs are simple or complex, Apigee Edge provides you the flexibility you need to build APIs faster. Link to Wiki https://apigeesc.atlassian.net/wiki/display/SEP/API+Development+with+Configuration+and+Code For Instance None
• #12: Main Point Apigee enables AT&T to move fast with agility and win in digital Script John Donovan, CIO, stated we enabled them to innovate at such speed (18 months for new products and services to 4 weeks) that we turned them from an Aircraft Carrier to 10,000 speed boats. AT&T is a great example of what this kind of architecture can do. Although AT&T is one of the world’s leading providers of IP-based communications services, they were facing competition from a wide range of agile new players. They knew they needed a way to take their sprawling infrastructure and transform it into something agile and innovative—something that could support the hundreds of thousands of developers working on apps to provide great customer experiences. Using Apigee edge running on-premises, AT&T was able to deploy open, partner, and internal APIs to enable innovation inside and outside the company. As a result, AT&T developer on-boarding time has shrunk from months to days, sometimes even hours. They’ve notched productivity gains as high as 25%, in part because of Apigee’s ‘configure instead of code’ approach. They’ve even shortened the time to get a new app up and running by as much as 30%. These numbers translate to some major transformations in AT&T’s service delivery. The number of API calls increased 15x to 4.5 billion in the first two years of the program. By the end of 2013 the number of APIs on AT&T’s platform grew to 1,455 compared to 78 just six months earlier.
• #13: Main Point Apigee Edge addresses your needs across the entire API lifecycle Script Apigee Edge addresses your needs across the entire API lifecycle – from designing APIs to building them to scaling your API program and finally monetizing your APIs. Apigee Edge satisfies a number of your needs that would otherwise be very time consuming and costly to build and operate at scale. Let me show you how Apigee Edge supports you throughout the API lifecycle. Apigee Edge offers a very broad product footprint – we won’t have time to cover all the needs, however, we’ll cover a few salient ones.
• #14: Main Point Leading media company proof point for State @ Scale Script A leading media company was able to scale their API calls from 400M to 3.1B (~8x growth in 6 months) whilst maintaining the same latency as needed. More details: 100+APIs. 700+ Apps .1,200+ avg. TPS. 9+ TB analytics data. Also the customers’ 8x growth was achieved with only 40% increase in infrastructure provisioned.
• #15: Main Point Apigee enabled a leading Internet travel company to support significant spikes in their API traffic without impacting latency Script A leading Internet travel company using Apigee Edge in their private cloud was able to handle 1-2 B API calls a day with 10K+ TPS spikes. Not only that the payload varied a lot from 250KB to 12MB. Even with this variability, the travel company was able to deliver latencies of less than 10msc.
• #16: Main Point Apigee Edge offers the same benefits whether you choose to run it in our public cloud or your private cloud. Script Apigee Edge is available both as a SaaS option and also to be hosted on your private cloud. You get all the benefits from Apigee Edge whether you run it in our public cloud or if you choose to run it on your private cloud. As a private cloud customer, you benefit from all the performance, scale, and operational rigor that Apigee Edge has gone through in our public cloud. The private cloud offering uses the same codebase as our public cloud offering. Hence it has the same roadmap as the public cloud offering and is treated as a first-class citizen. This means that you have the flexibility to start with the public cloud and then move to private cloud if your business needs change in the future. You won’t need to retrain your teams and everything you’ve developed on the SaaS version can be easily ported onto the private cloud offering. Whether you choose to use the public cloud or private cloud, you’ll enjoy the same smooth setup of Edge, silent installation for automation, flexible environment management, cloud grade design, access to best practices, and more. Link to Wiki https://apigeesc.atlassian.net/wiki/display/SEP/THEME+%3A+Public+Cloud+%3D+Private+Cloud For Instance Apigee Edge hosted by Apigee is operated for unprecedented scale and performance. Some data points : 7 Regions, 19 Availability zones 3000+ servers ~1/2 Billion transactions / day >99.9% API availability ~20 ms average latency Monitoring tools integration Cross Datacenter failover Security
• #17: Main Point Apigee Edge addresses your needs across the entire API lifecycle Script Apigee Edge addresses your needs across the entire API lifecycle – from designing APIs to building them to scaling your API program and finally monetizing your APIs. Apigee Edge satisfies a number of your needs that would otherwise be very time consuming and costly to build and operate at scale. Let me show you how Apigee Edge supports you throughout the API lifecycle. Apigee Edge offers a very broad product footprint – we won’t have time to cover all the needs, however, we’ll cover a few salient ones.
• #18: Main Point Apigee Edge provides complete visibility into the entire digital value chain – from app end to the back end Script The digital value chain stretches all the way from the user to the back end services. Digital requires you to know how you’re doing at every stage of the value chain. Apigee Edge provides complete visibility into the entire digital value chain – from the app end to the back end. Apigee Edge automatically and continuously collects analytics data from all API traffic. As a result, you do not need separate tools for API analytics, saving you costs in terms of resources, infrastructure and on-going maintenance. Since the data collection is continuous, you can see meaningful API trends and API failures that may not be apparent when analytics are measured at coarse aggregation intervals. In fact, Apigee Support uses the same analytics data to help resolve customer issues. Apigee Edge provides complete visibility into the health and performance of your APIs. Apigee Edge provides a number of out of the box charts that help you measure and monitor traffic, performance, latency, errors and more. The out of the box charts also reduce downtime – you can quickly identify potential bottlenecks with target endpoints based on the observed API performance and usage trends. Using this information, you can make changes to their target endpoints and avoid potential downtime. Apigee Edge enables you to improve the productivity of your developers consuming your APIs by using the OOTB charts to identify issues related to latencies or errors, and proactively reaching out to those developers to help them properly consume APIs. This results in consuming developers fixing their apps quickly with the help of the API team rather than doing it on their own. Apigee Edge provides complete flexibility with self-service custom reports. You can quickly adapt to changing business and customer needs by extending the core analytics to capture additional data from your APIs and create powerful custom analytics reports using the self-service interface. Edge Analytics allows you to create custom metrics and dimensions and use them in any report, custom report or analytics API. You can use virtually any attribute that describes traffic to create custom metrics and dimensions. This means you can use more than 500 variables available in the gateway, or extract them from the API request, response, request payload or response payload. You can use these custom variables in default reports such as Investigate Anomalies or in Custom Reports While Apigee Edge collects a lot of API data, we recognize that you often also have a need to combine this data with other operational and business data obtained by other means. Apigee Edge enables you to create custom queries against raw traffic data using RESTful APIs. You have full flexibility to obtain Apigee collected metrics using automated scripts as-and-when needed. Without this capability, you would need to understand the underlying data schema, use database specific SQL scripts, etc. to obtain the raw traffic data that you need. As a result of these Analytics Apis, you can reduce data extraction costs and easily integrate with existing reporting, analytics, and visualization tools. This reduces the time, effort, and costs of making Apigee Edge to work with existing enterprise tools and initiatives. In addition, Apigee Edge provides analytics for your mobile developers enabling them to monitor the usage, performance, and crashes and errors in their mobile apps. This end to end approach provides unprecedented information about how your entire value chain is interacting with your services. Link to Wiki https://apigeesc.atlassian.net/wiki/display/SEP/Out-of-the-Box+Charts+for+API+Performance+and+Usage https://apigeesc.atlassian.net/wiki/display/SEP/Automatic+Continuous+Data+Collection+from+all+API+Traffic https://apigeesc.atlassian.net/wiki/pages/viewpage.action?pageId=76415356 https://apigeesc.atlassian.net/wiki/display/SEP/Apigee+APIs+to+Create+Custom+Queries+Against+Raw+Traffic+Data For Instance A customer had a 7 minute outage and didn't even know about that outage from the analytics reports because the data they collected was done done at a coarser granularity and aggregated. Using Apigee Edge, we would have known about the outage based on the continuous analytics that are collected, which would have shown up in the out-of-the-box dashboards. The customer may be having multiple outages like this without their knowledge, which may result in customer satisfaction going down and may even impact revenue. Another data point is Apigee’s own usage of these API analytics in supporting our Cloud customers. Using this capability, Apigee was able to collect metrics on over 100B+ API calls that happened in 2014 - the Apigee Support team did not have to do anything to collect these metrics, but found this analytics data to be very valuable in resolving customer issues. Large retailer encountered a situation where users of their mobile app had to re-login frequently. This was a result of an inadvertent change to the TTL of the refresh token from 60 days to 2 hours. Using the Analytics APIs, the customer and Apigee GSC were able to run queries that helped them get Refresh Token TTL information given respective Access Token IDs and identify this misconfiguration. First Data uses Analytics APIs to measure the total revenues driven by each retailer partner that's using their Payeezy APIs for Apple Pay. Immediately following the launch of Apple Pay, First Data was able to measure the success of the Apple Pay program across various retailers by capturing the transaction amounts from the API message payload and generating analytics reports in Apigee without any custom development. After launching their APIs for developers, Sony Mobile wanted to measure the success of their API program by tracking daily growth in adoption of their APIs by developers and apps. They used the Analytics APIs to run their queries from a Node.js application that collects traffic data for each API, developer, and app from the launch of those APIs to measure the overall growth and individually by each developer and app. This data is compiled and reported up to their executives on a daily basis.
• #19: Main Point Apigee Edge addresses your needs across the entire API lifecycle Script Apigee Edge addresses your needs across the entire API lifecycle – from designing APIs to building them to scaling your API program and finally monetizing your APIs. Apigee Edge satisfies a number of your needs that would otherwise be very time consuming and costly to build and operate at scale. Let me show you how Apigee Edge supports you throughout the API lifecycle. Apigee Edge offers a very broad product footprint – we won’t have time to cover all the needs, however, we’ll cover a few salient ones.