Turning Business Drivers into Business
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This document discusses how IT infrastructure is experiencing exponential growth and outlines several mega trends in mobile, cloud, big data and social. It then suggests professional services can help translate these trends into real business opportunities by assessing datacenter needs, improving efficiency, and ensuring resilience during growth. Specific services proposed include datacenter assessment, commissioning, upgrades, and testing infrastructure under real load conditions.
Turning Business Drivers into Business
- 1. Turning Business Drivers into Business [email protected]
- 3. Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, April 2014. MOBILE Mobile “Connected Things” will generate 27% of the Digital Universe by 2020 CLOUD Less than 20% of the Digital Universe was touched by cloud in 2013. Cloud will touch 40% by 2020 BIG DATA Organizations will need to ingest huge amounts of data quickly, reason over it and act on it in real time SOCIAL Social networking is transforming the way humans interact Business Drivers…
- 4. How can a SI / VAD use Professional Services to translate Mega Trends such as IoT, Cloud & Big Data into real business?
- 5. IT is Exponential • Network Traffic • Data Storage • Computing Power • Electric Power & Air-Conditioning
- 6. Network traffic: 14 years of exponential data growth 690 TB/month in 2001 578,000 TB/month in 2014 840x
- 7. Storage: The Law of Accelerating Returns - Kurzweil Information generation • 2009 = 50GB/s • 2020 = 500GB/µs • 10,000,000x increase Ray Kurzweil has been described as “the restless genius” by the Wall Street Journal, and “the ultimate thinking machine” by Forbes magazine, ranking him #8 among entrepreneurs in the United States and calling him the “rightful heir to Thomas Edison”. PBS included Ray as one of 16 “revolutionaries who made America,” along with other inventors of the past two centuries. The Singularity is Near Raymond Kurzweil, 2005, Viking Introduced the ‘law of accelerating returns’ and extended Moore’s Law
- 9. Computing Power & Electrical Power Predicting the future of Data Centers is not easy… 1997 – the world’s fastest super-computer SANDIA National Laboratories ‘ASCI RED’ 1.8 teraflops 150m² raised floor 800kW 2007 Sony Playstation3 1.8 teraflops 0.08m² 190W
- 10. Compute power growth vs. Electrical power consumption growth 1997 – the world’s fastest super-computer SANDIA National Laboratories ‘ASCI RED’ 1.8 teraflops 150m² raised floor 800kW Nov 2013, China Milky Way-2 33.86 PetaFLOPS (55 peak) 17MW 720m2 Performance: 20,000x 1997 Power: 20 x 1997 Source: www.top500.org
- 11. Infrastructure takes energy… Time magazine reported that it takes 0.0002kWh to stream 1 minute of video from the YouTube data centre… Based on Jay Walker’s recent TED talk, 0.01kWh of energy is consumed on average in carrying 1MB over the Internet. The average Internet device energy consumption is around 0.001kWh for 1 minute of video streaming For 1.6B downloads of this 17MB file and streaming for 4.13 mins gives the overall energy for this one pop video in just one year… Source: Prof. Ian Biterlin
- 12. Gangnam style consumed 298GWh in just one year... • 35MW of 24/7/365 power generation • 100 million Litres fuel oil • 250,000 Tons CO2 • 80,000 UK car years
- 13. Translating trends into business • Exponential Growth requires Datacenter infrastructure • Datacenter’s Infrastructure Needs to be Resilient, Efficient & Agile • High Speed Networks – Easy transition to 40G/100G • Efficiency with rigorous air flow management
- 14. • Data center Assessment • Data center Commissioning • Data center Relocation • Data center Upgrade • CFD Simulation • Data center Integration Use Professional Services to translate mega trends to business
- 15. Data Center Assessment: Making the case for containment Tc Crac N e g a t i v e P r e s s u r e B y p a s s A i r Ts server in Th server out Th R e t u r n A i r Tf Floor Air mix Tr Return Show that 50%-70% of the cold air generated is ByPass Air
- 16. 16 Panduit Vertical Exhaust Ducting • Vertical Exhaust Duct (VED) Cabinets (aka Chimney cabinets) are used to provide hot exhaust containment in data centers. • Used by Intel Israel • Approved by Intel Globally
- 17. 17 Panduit Net-Contain™ Aisle Containment Systems Cold Aisle Containment • In an old data center improved PUE from 1.75 to 1.56 using Cold aisle containment • ROI: one year
- 18. Sell the system: Airflow Management
- 19. Sell the system: Migration to 40G/100G Pan MPO Push-Pull LC HD Flex
- 20. Our Industry is dominated by Paranoia New Datacenter? How do you guarantee Resiliency?
- 21. Data Center Commissioning • Install 1KW-4KW server emulators • Dual PS, 90 CFM/KW • Install Synapsense/Panduit Wireless sensors • 3 in front of cabinet • 3 in rear of cabinet • Install real Time monitoring software • Set up a safety command post • Run the test scripts All rights reserved
- 22. Data Center Commissioning Service Test & Prove the Datacenter’s resiliency… • Tests the physical infrastructure under real load • True real-life verification of: • Air-conditioning ( Capacity, air delivery) • Power • Redundancy • Alarms and software • Energy efficiency • Reduce downtime & Reduce OPEX • Service played a key role in winning strategic datacenter projects
- 23. • Alexander Schneider Ltd • Value-Added distributor since 1963. • Sell Piece of mind by offering high quality, resiliency and efficiency • AS9100C (Aerospace Quality Standard) • Proud Panduit partner since 1969