Twitter intro
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Twitter is a microblogging platform where users post short messages called tweets that are limited to 140 characters. It allows users to follow topics and other users to receive their tweets. Some key points about Twitter include that it started in 2006, currently has over 100 million users, and is growing in popularity. Users can find and follow topics, companies, celebrities, and other users to engage in conversations and stay updated on news and information.
Twitter intro
- 1. Introduction to TwitterDogs TrustJacqui O’BeirneDigital Marketing ManagerKate WalkerDigital Marketing Assistant
- 2. What is Twitter?Twitter“Microblogging”/ “Micromessaging”Updating status regularly (similar to Facebook) in 140 characters or lessNot locked to PC, you can “tweet” on phone, iPod Touch etc.Used by e.g. BBC/SkyNews to show when new posts are publishedCan help to reach an audience that may not have heard of you or your company otherwiseHas many famous Tweeters, including Stephen Fry, Philip Schofield or Demi Moore. Celebs do love sharing!
- 3. A short history of Twitter (in 140 characters or less)Formed by US company Odeo in 2006 after day long brain storm session. Caught on @SXSW music festival, since launched online to huge successAs of June 2010, 65 million posts per day = 750 tweets per secondDuring #WC2010, a record number of tweets was reached when fans posted 2,940 tweets p/second after Japan scored vs Cameroon on June 14The Twitter server crashed after user's were updated their status to included "Michael Jackson"@ 100,000 tweets p/hour after his death
- 4. Twitter is still growing!105 million users
- 5. Twitter users may be older than you think!
- 6. What can social media help with? Customer Services
- 8. Volunteering & Community Fundraising
- 10. Storytelling
- 11. ‘Show’ & Tell
- 12. Transparency
- 14. Brand Monitoring
- 15. PRWhy do we use it? Going where the people are
- 16. Already used Twitter personally
- 17. Low maintenance
- 18. The conversation was going on without usWhy is social networking useful? Free!
- 19. Personalised communication with existing AND new, international audience
- 20. Access to some non-profit schemes e.g. free Flickr Pro accounts
- 21. Attracts next generation supporters and inspires fundraising
- 22. Going where the people are; appeals even to least motivated
- 23. Reward for support; the ‘ask’ is indirect
- 24. “ePhilanthropy” is fast growing; giving online is the future
- 25. Much more regular communication than DM
- 26. Viral marketing means free advertising and increased trafficGet started! Create an account
- 27. You need to think of a username
- 28. Enter your full name, create a password and enter your email addressUsername: To be or not to be?For a company profile, your name should not have been taken already
- 29. Remember to keep it short and simple
- 30. For personal accounts, you can be more quirky if you like….!
- 31. Think about your interests, a nickname, add numbers?
- 32. Common names may need to add more characters to make it workProfile page – readers view
- 33. Home page – your view
- 34. Find friends
- 35. Search results Search returns Chris Moyles’ pages and tweeters who are mentioning Moyles
- 36. How do you find people?You can find people talking about you by using Twilert.comReply to anyone who finds you!Find common interests
- 37. In the beginning….…you will talk to yourself. (Everyone does it…)
- 38. Short and sweet‘Think succinct’ – you only have 140 characters to play with. The idea is to get your message in one post, not multiple!
- 39. Characters are precious – it’s fine to use ‘&’ to represent ‘and’, or any other shortening symbols.
- 40. You can even squash words together to make hash tags - #iamsleepy or making them shorter, #wc stood for ‘world cup’Getting in touch! Usernames are ‘@’ inclusive
- 41. So, typing “hey @dogstrust, we love to see all of the cute dogs when we visit the Harefield centre! Love and licks xox” will mean we see the message as a ‘mention’ (via clicking @dogstrust) on the log in page
- 42. Other people can then view this message if they search for ‘@dogstrust’ or dogstrustSending a direct messageThe drop down menu gives you a list of people who are your mutual friends (you follow them, they follow you)It still works by using ‘@username’, but this time will not be shown in a public searchYou can view the messages sent to you and those you have sent
- 43. NavigationClicking here shows you all of the mentionsDirect messages are privateRetweets (the double arrow icon on the tweet) show what you have said that others have posted on their wallSearch for people/item – this will return the person and anyone talking about the person/item
- 44. The Golden Rules Read, reply, respond
- 45. Links to our site AND others
- 46. Generosity – retweets and thankingRetweetingOn the main page, you can view all of your friends’ tweetsYou can retweet these by clicking the double arrows ‘retweet’ function on the bottom right hand corner of each tweet (double arrow icon)This will then appear in all your followers feeds as you ‘retweeting’
- 47. It’s amazing who you can follow… Victoria Beckham was ‘addicted to Twitter’ during the recent New York Fashion Week.
- 48. Dannii Minogue and Kelly Osbourne are having a very public spat on Twitter right now.
- 49. Alex Ferguson has famously banned anyone from tweeting while at Old Trafford (journalists etc) during press conferences, but interesting Rio Ferdinand is still online and is a generous Tweeter, often giving away prizes to his random followers when he reaches a certain number
- 50. Kirstie Allsopp of (LLL fame) really likes her Twitter account and has recently started a big debate about the pros and cons of setting homework for young children.
- 51. New One Show host, Jason Manford got lots of coverage over speaking out about having his speech cut during his presenting duties at the Help for Heroes concertTwitter mannersIt’s an informal space
- 52. We start and follow hashtags e.g. #keeppetscool
- 53. BUT don’t abuse the trending topics (lessons learned from Habitat) Don’t jump on the bandwagon unnecessarily!Follow us! @dogstrust @jacquiobeirne @devongalkate @lnicas @mokuska