"Twitter, Pray, Love" at State Policy Network 2010
- 2. Twitter, Pray, Love A Spiritual & Technical Guide to Making New Media a Priority in Your Organization by C ord Blomq ui st
- 3. Path to Enlightenment Assessing Where You Are Getting Over Past Mistakes The Importance of Ownership Embracing Innovation
- 4. Audit Your Current New Media Strategy (O r To ta l L ack of St rate gy)
- 6. Accepting Advice Do not consult with a contractor
- 7. Accepting Advice Do not consult with a contractor Do not consult with your husband, wife, son, daughter, or your neighbor’s “computer nerd” kid
- 8. Accepting Advice Do not consult with a contractor Do not consult with your husband, wife, son, daughter, or your neighbor’s “computer nerd” kid Consult with your peers
- 9. Accepting Advice Do not consult with a contractor Do not consult with your husband, wife, son, daughter, or your neighbor’s “computer nerd” kid Consult with your peers Asking for help is not the same as admitting a personal failure
- 10. Be Comprehensive
- 14. Be Comprehensive Website Mobile Devices Email Social Networks
- 15. Be Comprehensive Website Mobile Devices Email Podcasts Social Networks
- 16. Be Comprehensive Website Mobile Devices Email Podcasts Social Networks Videos
- 17. GETTING OVER MISTAKES You’re Not Married to Your Database
- 19. ACCEPT SUNK COSTS You need to be able to move on from outdated technologies
- 20. ACCEPT SUNK COSTS You need to be able to move on from outdated technologies Having spent a lot of money on those old systems doesn’t make them any less bad
- 21. ACCEPT SUNK COSTS You need to be able to move on from outdated technologies Having spent a lot of money on those old systems doesn’t make them any less bad Your audience, supporters, and donors are your top priority.
- 22. ACCEPT SUNK COSTS You need to be able to move on from outdated technologies Having spent a lot of money on those old systems doesn’t make them any less bad Your audience, supporters, and donors are your top priority. Your should expect your employees, (especially your IT staff) to adapt to change, not resist it.
- 23. Ownership Someone Needs to be in Charge
- 24. Rule by Committee is Rule by No One
- 26. Makeone person responsible for new media
- 27. Make one person responsible for new media Ifyou’re second-guessing that person, hire someone else
- 28. Make one person responsible for new media Ifyou’re second-guessing that person, hire someone else Consult your peers
- 30. Define Responsibilities Clearly define who is in charge of your website, email newsletters, social media, podcasts, videos, etc.
- 31. Define Responsibilities Clearly define who is in charge of your website, email newsletters, social media, podcasts, videos, etc. Determine where editorial responsibilities end and technical responsibilities begin
- 32. Use Better Internal Communication Tools
- 33. Use Better Internal Communication Tools Basecamp by 37Signals
- 34. Use Better Internal Communication Tools Basecamp by 37Signals Google Apps
- 35. Use Better Internal Communication Tools Basecamp by 37Signals Google Apps Instant Messaging
- 36. Use Better Internal Communication Tools Basecamp by 37Signals Google Apps Instant Messaging STOP ABUSING EMAIL
- 37. Embracing Innovation Cheaper is Better. No, Really.
- 38. Open-Source Website Solutions Web-Based Soft ware
- 39. Open Source What on earth does that mean?
- 53. Worst kind of Custom Illegal to Modify, Repair, or Even Look at the Source Code Only the Creator of the Soft ware can Change It Severely Limits Ability to Adapt to Future Change
- 54. Virtuous Cycle of Standards
- 55. Virtuous Cycle of Standards The Ability to Modify & Add to Code Attracts Developers
- 56. Virtuous Cycle of Standards The Ability to Modify & Add to Code Attracts Developers More Developers Make Firms More Comfortable with Adopting a Soft ware Platform
- 57. Virtuous Cycle of Standards The Ability to Modify & Add to Code Attracts Developers More Developers Make Firms More Comfortable with Adopting a Soft ware Platform Popularity Creates Demand for More Developers...
- 58. The Results?
- 59. The Results? The most popular platforms have hundreds of thousands of potential developers
- 60. The Results? The most popular platforms have hundreds of thousands of potential developers Intense peer review process
- 61. The Results? The most popular platforms have hundreds of thousands of potential developers Intense peer review process Demands modular design
- 62. The Results? The most popular platforms have hundreds of thousands of potential developers Intense peer review process Demands modular design Creates a wealth of add-ons for popular soft ware
- 70. Open-Source is Dominant 70% of Web Ser vers Run Open-Source Soft ware
- 71. Open-Source is Dominant 70% of Web Ser vers Run Open-Source Soft ware WordPress, Joomla, and Drupal have over 600,000 Combined Weekly Downloads
- 72. Open-Source is Dominant 70% of Web Ser vers Run Open-Source Soft ware WordPress, Joomla, and Drupal have over 600,000 Combined Weekly Downloads CNN, BBC, 10 Downing Street, White House, NYTimes, Time, The Onion
- 74. Embrace Open-Source More Customizable
- 75. Embrace Open-Source More Customizable More Off-the-Shelf Options
- 76. Embrace Open-Source More Customizable More Off-the-Shelf Options More Affordable
- 77. Embrace Open-Source More Customizable More Off-the-Shelf Options More Affordable More Control Vendor Owns Your Site
- 78. Embrace Open-Source More Customizable More Off-the-Shelf Options More Affordable More Control Vendor Owns Your Site WordPress Drupal Joomla
- 79. Web-Based Software What on earth does that mean?
- 84. Customer Relations Management Web Forms Event Registration Donation Processing Bulk Email Customer Feedback Project Management Data Storage
- 94. Leave Soft ware to the Experts Lower Cost Accessible Anywhere Mac/PC/Linux Backups Security No Ser vers, No Upgrades
- 95. Leave Soft ware to the Experts Lower Cost Accessible Anywhere Mac/PC/Linux Backups Security No Ser vers, No Upgrades
- 96. This is Why We Love Free Markets! Specialization Economies of Scale Innovation Dynamic Nature of the Economy Falling Costs
- 97. Resolutions Assess Where You Are Accept Your Mistakes, Move On Define Ownership Embrace Innovation
- 98. Twitter, Pray, Love A Spiritual & Technical Guide to Making New Media a Priority in Your Organization by C ord Blomq ui st
Editor's Notes
- #33: I’m going to talk about taking modular design and specialization to the next level. Thanks to open data standards like XML, we can move data around between specialized programs, rather than having one program that’s a jack of all trades but a master of none.
- #37: PRICE
- #54: Interfaces between modules are the bolts that hold this all together. Open data standards allow for these pieces to communicate with one another, but remain functionally separate.
- #55: Interfaces between modules are the bolts that hold this all together. Open data standards allow for these pieces to communicate with one another, but remain functionally separate.
- #56: Interfaces between modules are the bolts that hold this all together. Open data standards allow for these pieces to communicate with one another, but remain functionally separate.
- #57: Interfaces between modules are the bolts that hold this all together. Open data standards allow for these pieces to communicate with one another, but remain functionally separate.
- #58: Interfaces between modules are the bolts that hold this all together. Open data standards allow for these pieces to communicate with one another, but remain functionally separate.
- #68: Let’s talk about web-based software or “Cloud Computing.” It really means things like Gmail.