Boosting Fundraising Profits and Turnout at PTA Events
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This document promotes the use of VolunteerSpot.com to help PTAs and other organizations boost fundraising event turnout and profits through online volunteer signups and social media engagement. It provides tips on using social media like Facebook, Twitter, and Pinterest to build an online community and generate buzz for both product fundraisers and real-world fundraising events like carnivals and bake sales. Creating a social media plan with a timeline of posts is recommended to enhance communications and encourage greater participation both online and offline.
Boosting Fundraising Profits and Turnout at PTA Events
- 1. Boost Fundraiser Turnout & Profits at PTA Events! Karen Bantuveris Founder & CEO @VolunteerSpot
- 3. VolunteerSpot.com/TXPTA FOR ANYONE ORGANIZING NO PASSWORDS FOR PARENTS VOLUNTEERING! Free, Easy Sign-ups & Scheduling
- 4. VolunteerSpot.com/TXPTA SAVE TIME BOOST Volunteer Turnout REDUCE Leader Burnout BUILD Loyalty & Donors 99% of Organizers - - - 95% of Volunteers would refer VolunteerSpot to a friend or colleague. Why Leaders Love VolunteerSpot
- 5. VolunteerSpot.com/TXPTA Simply Plan: Carnivals Concessions Cook-offs Concerts Festivals Tournaments Races Book Fairs Walkathons and anything else you organize! FREE! VolunteerSpot for Fundraisers
- 6. VolunteerSpot.com/TXPTA Agenda • Fundraising Overview • Product Fundraisers • Building Online Community • Real-World Fundraisers
- 7. VolunteerSpot.com/TXPTA Fundraising Starts with Community
- 8. VolunteerSpot.com/TXPTA $$$ $,$$$ $$,$$$ $,$$$,$$$
- 9. VolunteerSpot.com/TXPTA Product Fundraisers • Who is buying & who is selling? • From Neighborhood door-to-door to Facebook wall-to-wall • Can be in-addition to real-world fundraising events or stand-alone • Social channels amplify participation & profits • Include a ‘donate cash’ option • Create a communications timeline • Share results
- 10. VolunteerSpot.com/TXPTA Adding Product Fundraisers to Events • Carnival / Festival • School Movie Night • Parent-Teacher Conferences • Fun Run / Walkathon • Rummage Sale • Science Fair
- 14. VolunteerSpot.com/TXPTA It’s like having a conversation! Listen Share Connect Inspire When we have calls-to-action, our community will be engaged. Social Media Strengthens Your Group
- 15. VolunteerSpot.com/TXPTA Listen Share Connect Inspire Action $$$ Social Media Strengthens your Group
- 16. VolunteerSpot.com/TXPTA Build Your Community • Website • Newsletters • Emails • Blogs • Public gatherings • Corporate and community partners
- 17. VolunteerSpot.com/TXPTA Show your Lions Pride! www.facebook.com/CHSLions www.Twitter.com/CHSLions Pinterest.com/wacc.org Tell ‘em How to Join You
- 18. VolunteerSpot.com/TXPTA • Upload photos & video and tag volunteers (NOT kids) • Create ‘Events’ pages for big activities • Fundraising & Membership Links & Status updates (#,%) • Call for Volunteers • Interesting articles community happenings • Questions/polls on related topics • Thanks to corporate sponsors • Appreciation to volunteers & participants What to Post
- 20. VolunteerSpot.com/TXPTA MORE TURNOUT MORE FUN MORE PROFIT Real World Fundraisers
- 21. VolunteerSpot.com/TXPTA MORE TURNOUT MORE FUN MORE PROFIT Real World Fundraisers
- 22. VolunteerSpot.com/TXPTA Add SOCIAL to your communications plan to Build Buzz and Participation • Events & Tickets • Volunteer recruiting • Social incentives • Fun polls & ‘ticklers’ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate MORE TURNOUT = MORE PROFIT Real World Fundraisers
- 23. VolunteerSpot.com/TXPTA Create a Social Media Plan • Timeline of When to Post • Which Social Channels • What Messages • Who will share • How to measure
- 24. VolunteerSpot.com/TXPTA Create a Social Media Plan • Onsite & Online tie-ins • Social incentives • Fun polls & ‘ticklers’ • Members, bloggers, community/partners – Check-ins – Photo sharing • Options to donate
- 25. VolunteerSpot.com/TXPTA When Where What 1 month before • Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival) • Carnival is around the corner – preorder tickets & skip the lines! <click here> • Post: Please sign up to help at carnival <click here> 3 weeks before • Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these awesomes. What do you want to bid on? 7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore! 1 – 2 weeks before Personal buzz from community • Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos> • Definitely going to bid on this: <photo/link>. What’s your fav? Example: Fall CarnivalSocial Media Plan
- 26. VolunteerSpot.com/TXPTA When Where What 2 – 3 days before Photos of prep work, updates on carnival booths, entertainment, prizes, etc. Acknowledge volunteers and sponsors At Carnival POSTERS Hashtags# Check in • Join us Online! Facebook, Twitter, Pinterest • Please tweet! #EECarnival • Tell us your favorite carnival booth on on Facebook and get a free raffle ticket! • Project a Twitter ‘backchannel’ screen: TodaysMeet.com • Social ambassador badges “I for EElem, Do U?” After Lots of Photos & Video Thanks to volunteers and sponsors RESULTS : $$ Raised, Impact to Group Social Media Plan (cont.)
- 29. VolunteerSpot.com/TXPTA Onsite Socializing Give ‘em a reason to socialize! • Tweet, facebook or Instagram their selfie with your mascot • Special raffle prizes for Facebook check-in or tweeting with event hashtag, i.e. #EastElemCarnival • Make a game of tweeting, Facebooking or Instagramming sefies or photobombs with the principal or coach
- 32. VolunteerSpot.com/TXPTA A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!
- 33. VolunteerSpot.com/TXPTA Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas! Pinterest for Fundraisers • Highlight “hot” items • Show off games and booths • Show where the money will go • Showcase your theme • Photos of invitation • Include website link below pin
- 34. VolunteerSpot.com/TXPTA Social Dashboard/ Scheduling/Analytics Analysis of Content, Sources & Influencers Themed Profile Pics Social Planning Power Tools
- 35. VolunteerSpot.com/TXPTA Like the ideas, but don’t have time? MAKE TIME! It’s Strategic Add a volunteer leader: Social Communications Coordinator & a TEAM of Online Ambassadors Get Help
- 36. VolunteerSpot.com/TXPTA Put ‘em to Work!
- 37. VolunteerSpot.com/TXPTA VolunteerSpot.com/TXPTA Share Today & Take a Tour!
Editor's Notes
- #14: For those of you who use Social Media, you’ll see the humor… I got a laugh out of it and thought is was a fun way to begin… What is social media… Social Media: Any online technology or practice that lets us share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about.
- #18: BEFORE It’s ever time for your fundraiser – start building your community. Start ON SITE! SHOW PEOPLE!! TELL THEM. Start with your community and volunteers.
- #19: What happens to the relative that only calls when she needs $$?? You stop asking. SO – BUILD COMMUNICYT & GIVE FIRST
- #24: Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
- #25: Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
- #26: Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
- #27: Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT! Overwhelming????? Get HELP… parent who already involved in SM… Also, we can help… part of vspot… to help in this process….