UFI Education FM - Taipei 2010 - Heinz Kusters
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The document outlines the Messe Düsseldorf group's structure, operations, and educational programs presented at the UFI Focus meeting in Taipei on March 3, 2010. It details the definitions and importance of vocational education and training for their staff, including apprentices and temporary employees, emphasizing the focus on customer satisfaction and staff development. Conclusions highlight the adaptability of training programs to meet departmental needs and reinforce the motto 'customer first' as a priority for service excellence.
UFI Education FM - Taipei 2010 - Heinz Kusters
- 1. Messe Düsseldorf Education and Training UFI-Focus Meeting, March 3rd, 2010, Taipei
- 2. Agenda Messe Düsseldorf Group Team-Structure of Messe Düsseldorf Education and Training: What – and for whom? - Definition - Education - Training - Temporary Staff Conclusions
- 3. Messe Düsseldorf Group – Portrait Founded: 1947 as Nordwestdeutsche Ausstellungsgesellschaft mbH (NOWEA) Over 50 years' international trade fair experience worldwide More than 40 trade fairs in the event portfolio at the Düsseldorf venue, including 23 global number one fairs In addition, around 80 trade fairs are held internationally each year 306,888 sqm total exhibition space at the Düsseldorf venue (263.888 sqm indoor) International Network 12 subsidiaries and shareholdings 66 agencies outside Germany, covering 109 countries Workforce of about 1,400 employees worldwide
- 4. Team-Structure of Messe Düsseldorf Technical Congress Services Events Exhibitor Services Protocol Project Organi- Pro- Internet- Director sation, motion Press Services Transport, Services Services Security Account Manager Cashier‘s Office Market as well as ... Research
- 5. Education and Training: What – and for whom? - Definition Education „Initial vocational education covers the transmission of (job-specific) skills, expertise and knowledge to an apprentice or student at a training facility.“ Training „Advanced vocational training is any form of training that expands and deepens previous vocational training that has been received. It is preceded by earlier training stages and job experience. If further training is provided by a company, it is called in-house or on-the-job training.“ 5
- 6. Education and Training: What – and for whom? - Education Apprentices 6-8 2,5 or 3 years - Office Manager (1-3) - Event Management Assistant (2-5) - Computer scientist (1-2) - Carpenter/Painter (1-2) 6
- 7. Education and Training: What – and for whom? - Education Programme for Apprentices >Name< = Facility Management = Administration = Project Team 7
- 8. Education and Training: What – and for whom? - Education Programme for Apprentices = Communication technology = Technical equipment and installation = Legal Department = Purchasing Department = Services for Exhibitors and Visitors = Traffic inside and around the Fairground, Parking, Traffic signage = Book keeping = Mailing Department, Magazine = PR for Messe Düsseldorf (NOT for projects!) = Technical service for Exhibitors = Staff Department = Exhibitor Service, Press Department, Visitor Promotion 8
- 9. Education and Training: What – and for whom? - Education Apprentices 6-8 2,5 or 3 years - Office Manager (1-3) - Event Management Assistant (2-5) - Computer scientist (1-2) - Carpenter/Painter (1-2) Trainees 6 (max.) 12 months Trainees become „adopted“ by a Division Director Main focus of their programme is „Sales“ and „Trade Fair Management“ on a higher level. (Junior/Senior Project Manager) 9
- 10. Education and Training: What – and for whom? - Education (Trainee scedule) 10
- 11. Education and Training: What – and for whom? - Education Apprentices 6-8 2,5 or 3 years - Office Manager (1-3) - Event Management Assistant (2-5) - Computer scientist (1-2) - Carpenter/Painter (1-2) Trainees 4 (max.) 12 months Trainees become „adopted“ by a Division Director. Main focus of their programme is „Sales“ and „Trade Fair Management“ on a higher level. (Junior/Senior Project Manager) Apprentices/Trainees Once a year (December / January) One - Day - Seminar „Trade Fair Organization“ 11
- 12. Education and Training: What – and for whom? - Education One-day-seminar „Trade Fair Organization“ 09.00 Uhr How to find („ideas“ for) new Fairs Concept of a Trade fair How to attract Exhibitors I - Adresses/ Classification 11.00 Uhr Coffee break 11.15 Uhr How to attract Exhibitors II - Check in - Hall planning 13.00 Uhr Lunch 14.00 Uhr How to attract Visitors I - Visitor promotion 15.15 Uhr Coffee break 15.30 Uhr How to attract Visitors II - Press work - Coordination Press work and PR - Time scedule (watch Costs and Synergy!) Organisation and Logistics Protocoll „Wellness“ for Trade Fair Business 12
- 13. Education and Training: What – and for whom? - Training „On and for the job“ Business English - New employees (or other language, if necessary) - Project manager / Assistant - Executive Staff Sales Training - Project manager / Assistant (and/or other specific needs) - Executive Staff 13
- 14. Education and Training: What – and for whom? - Training „On and for the job“ Business English - New employees (or other language, if necessary) - Project manager / Assistant - Executive Staff Sales Training - Project manager / Assistant (and/or other specific needs) - Executive Staff Personality Development Leadership/ - Executive Staff Personnel Management 14
- 15. Education and Training: What – and for whom? - Training „On and for the job“ Business english - New employees (or other language, if necessary) - Project manager / Assistant - Executive Staff Sales Training - Project manager / Assistant (and/or other specific needs) - Executive Staff Personality Development Leadership/ - Executive Staff personnel Management Invest in future Work experience „Young and wild“ members of the Staff (Messe Düsseldorf abroad) Support of Studies Young members with potential, (parallel to the job) only if recommended by a member of the Executive Board 15
- 16. Education and Training: What – and for whom? - Temporary Staff Messe Düseldorf Service Partners - Cash Desk - Catering - Information - Cleaning - Surveys (Exhibitors/Visitors) Instruction by Project Director and - Stand construction Members of the Team one or two - Security days bevor the show starts Companies inform their Staff about the „Messe Düsseldorf Standard“ - Traffic personnel All staff members have to wear badges: Once a year instruction for new „Service Partner Messe Düsseldorf“ personnel 16
- 17. Conclusions Education and training programs are offered on various levels and in different formats to the staff of Messe Düsseldorf The content of all programsare adapted to the special needs of the different departments and functions Our programs are „alive“ – they change according to current needs and topical issues Education and training is offered on a regular basis 17
- 18. Conclusions Motto of Messe Düsseldorf: „Customer first!“ Well trained staff (also temporary staff!) is the basis of a good job and top-service. Good job and top-service are preconditions for satisfied customers – and satisfied customers come back! Thank you very much for your kind attention! 18