UK Glassdoor Demo Day: Managing Your Employer Brand
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This document outlines a Glassdoor webinar focused on managing employer branding, featuring speaker Ravi Edwards. It discusses the evolving candidate decision-making process, the importance of transparency in employer brands, and highlights Glassdoor's capabilities and statistics as a job site. Key takeaways include the necessity for employers to engage with and manage their brand perception actively to attract quality job candidates.
UK Glassdoor Demo Day: Managing Your Employer Brand
- 1. Copyrighted © Glassdoor, Inc. October 2015 Glassdoor Demo Day MANAGING YOUR EMPLOYER BRAND
- 2. Copyrighted © Glassdoor, Inc. October 2015 Webinar Tips for Attendees • You can connect to audio using your computer’s microphone and speakers. • Or, you may select “Use Telephone” after joining the Webinar. • All lines will be muted to avoid background noise. • You can ask questions at any time by typing them into the Questions Pane.
- 3. Copyrighted © Glassdoor, Inc. October 2015 Featured Speaker Ravi Edwards Client Relationship Director @rav1oli
- 4. Copyrighted © Glassdoor, Inc. October 2015 #GDChat @GlassdoorUK @Rav1oli
- 5. Copyrighted © Glassdoor, Inc. October 2015 Agenda • Today’s Candidates & Their Decision Making Process • What is an Employer Brand? • Employer Capabilities & Glassdoor Offerings • Live Demonstration • Q&A
- 6. Copyrighted © Glassdoor, Inc. October 2015 Today’s Candidates’ Decision Process
- 7. Copyrighted © Glassdoor, Inc. October 2015 Why? Candidates Decision Making Process Has Changed 7 + Hiring Manager Recruiter Career Page Hiring Manager Recruiter Career Page TodayYesterday Employers Perspective Employers Perspective Candidates rely on both Peers & Employer Insight Candidates rely on Employers Insight Only
- 8. Copyrighted © Glassdoor, Inc. October 2015 Candidates’ Journey on Glassdoor
- 9. Copyrighted © Glassdoor, Inc. October 2015 Launched: 2000 Travel Reviews and Ratings Help Inform Decisions Since 1995 decisions have been made on reviews… Local Launched: 2004 Products Launched: 1995
- 10. Copyrighted © Glassdoor, Inc. October 2015 Finding a Job Is Not Different
- 11. Copyrighted © Glassdoor, Inc. October 2015 Where you work is one of the most important decisions you’ll make in your life.
- 12. Copyrighted © Glassdoor, Inc. October 2015 96% of job seekers say it’s important to work for a company that embraces transparency Glassdoor U.S Site Survey, October 2014 Candidates Are Hungry for Information Pros Good opportunity to learn a lot Work-life balance can be tough Cons Company Benefits Stock & Health “Exceptional benefits package. Great stock and health options” Interview Questions Sales Representative “Make sure to research companies growth strategy” Salary Software Dev Engineer 107k (1,448 Salaries) Company.com 2.7K Reviews 78% Approve Reviews 3.3 “Opportunity like nowhere else”
- 13. Copyrighted © Glassdoor, Inc. October 2015 Candidate Behavior Today 13 83% of recruiters describe today’s talent market as candidate-driven. Candidates are wary of employer messages. Employees are 3Xmore credible than the CEO when talking about work conditions. 75%turn to peers before making their own decisions about a brand. Innovation and the Earned Brand, Edelman, 2015 Trust Barometer, Edelman, 2014 Recruiter Sentiment Study, MRINetwork, 2014
- 14. Copyrighted © Glassdoor, Inc. October 2015 Glassdoor’s Value 14 Fastest Growing U.S. Job Site As compared to LinkedIn.com, Indeed.com, Monster.com and CareerBuilder.com 4 in 5 Glassdoor users are actively looking for jobs or open to better opportunities Glassdoor U.S. Site Survey, October 2014 Custom-defined ranking, based on avg. monthly unique visitors. ComScore MediaMetrix Multi-Platform Reports, Sept ‘13 – Aug ‘14 and Sept ‘14 – Aug ‘15 Nearly 10M Reviews on 445,000+ Companies Glassdoor Internal Data, September 2015
- 15. Copyrighted © Glassdoor, Inc. October 2015 What is an Employer Brand?
- 16. Copyrighted © Glassdoor, Inc. October 2015 “Your brand is what other people say about you when you’re not in the room.” Jeff Bezos – Founder & CEO, Amazon.com
- 17. Copyrighted © Glassdoor, Inc. October 2015 Would current employees recommend your organization to a friend? What are job seekers saying about you on social? What is your company rating on Glassdoor? Ask Yourself…
- 18. Copyrighted © Glassdoor, Inc. October 2015 would not take a job with a company that had a bad reputation, even if they were unemployed! 69% Source: Allegis Group Services Study, August 2012 (1,010 US Workers)
- 19. Copyrighted © Glassdoor, Inc. October 2015 STRONG EMPLOYER BRAND High Brand Awareness Retention More Job Offers Accepted Revenue Goes Up More Quality Applicants Lower Cost-Per-Hire Higher Number of Referrals POOR EMPLOYER BRAND Low Brand Awareness Attrition Declined Offers Low Productivity Long time-to-hire High Cost-Per-Hire Poor Referral Programs vs.
- 20. Copyrighted © Glassdoor, Inc. October 2015 increase in the quality of the candidate pool54% Employers that invested in employer branding reported… Source: CEB Report 2014
- 21. Copyrighted © Glassdoor, Inc. October 2015 Proven Results Across All Industries Company Size Tech Finance Source: Glassdoor Client Case Studies Consulting Media + - Top 5 Source of Hire 145% Increase in Brand Awareness 21 Reduced Cost-Per-Hire by 88%
- 22. Copyrighted © Glassdoor, Inc. October 2015 Our Solutions Job Advertising Display Advertising • Increase Brand Awareness • Target Candidates ResearchingCompetitor Profiles • Diversity & Inclusion Campaigns • Share Your Story • Eliminate Competitors’ Jobs • Feature Your Open Positions • Source Quality Applicants • Demographic Targeting • Recruitacross channels and devices • Track overall brand awareness • Analyze employee sentiment • Benchmark against competitors Analytics Enhanced Profile
- 23. Copyrighted © Glassdoor, Inc. October 2015 23 Live Demo
- 24. Copyrighted © Glassdoor, Inc. October 2015 Get Started: www.glassdoor.co.uk/employers
- 25. Copyrighted © Glassdoor, Inc. October 2015 Free Employer Account Claim Your Glassdoor Profile 25 1 Manage your company information 2 Respond to reviews 3 Measure your brand awareness and demographics of your candidates today 4 Benchmark your brand awareness against competitors
- 26. Copyrighted © Glassdoor, Inc. October 2015 Questions? Ravi Edwards [email protected]