Understand your customers
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The document discusses the importance of understanding customers. It notes that the top reasons startups fail are not having market need, the wrong team, and an unfriendly product. It emphasizes that designers are not the users and should use empathy maps and user personas to understand what users want. The document provides examples of these tools and recommends observation, asking questions, adopting humility, and ongoing research to stay focused on users.
Understand your customers
- 1. Understand Your Customers Tu Pham (Tony) CTO @ Eway Viet Nam CTO @ AdFlex Viet Nam
- 2. “Top 20 reasons Startup Fail from CB Insight by analyzing 101 startup failure post-mortems. - No Market Need: 42% - Not The Right Team: 23% - User Unfriendly Product: 17% - Ignore Customers: 13% 2https://www.cbinsights.com/research/startup-failure-reasons-top/
- 3. A True Story From PingGo: Why We Build Our Mobile Web / App Whoa! That’s a big product, aren’t you proud? 3
- 4. 4 Who’s Your User? What He/She Really Wants?
- 5. 5 Lesson 1 Your Are Not The User !!!
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- 10. 10 “Empathy is at the heart of design. Without the understanding of what others see, feel, and experience, design is a pointless task.” -- Tim Brown, IDEO --
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- 15. 15 Lesson 2 People do not always do what â—Ź You think they do â—Ź You tell them they do â—Ź They think they do â—Ź They say they do
- 16. 16 2. User Persona Keeping a focus on who you are trying to design a product for.
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- 19. 19 IDEO case for extreme personas when designing for the food industry and a classic user persona template
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- 23. Success Keys Good Listener Observation Skills Don’t be Afraid to Ask 23 Be Mindful of Your Own Attitude Learn How to Adopt Humility Do Your UX Research to Stay on Top of Trends
- 24. 24 DEMO TIME Interview Questions & Answers
- 25. 25 Thanks! Any questions? Find me at: [email protected] References: - https://uxplanet.org/empathy-and-product-design-669d71236fb2 - https://blog.prototypr.io/your-empathy-toolbox-ensuring-you-design-a-product-your-users-will-need-c3233c944c3 - https://uxplanet.org/product-design-methods-mind-map-f6511820a7d5