Unlocking Big Data Silos in the Enterprise or the Cloud (Con7877)

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Data Integration:CON7877
Unlocking Big Data Silos in the Enterprise or the Cloud
Jeff Pollock
Vice President, Oracle Data Integration
1 Oracle OpenWorld 2014

Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Oracle OpenWorld 2014 2

Today’s Agenda
3
•Oracle Data Integration
•Oracle Data Integration for Cloud
•Modern data integration infrastructure, proven for the cloud
•Oracle Data Integration for Big Data Reservoir
•Exciting new data architectures designed for big data
•Putting it All Together
•Getting the best of all worlds
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4
Oracle OpenWorld 2014

Oracle Data Integration Solutions and Proven Benefits
Improve Agility
•Deploy Projects Faster
•Reliable Real-Time Reduce Risk
•Popular, Proven Tools
•Open, Not Proprietary Reduce Costs
•Better Productivity
•Eliminate ETL Servers
Analytic Data Integration
•Big Data Integration & Governance
•Data Warehouse Integration
•Business Intelligence Applications
Enterprise Data Integration and Governance
•Enterprise Data Quality and Profiling
•Comprehensive, Heterogeneous Data Integration
•Business Glossary and Metadata Management
Business Continuity
•Active-Active for Maximum Availability
•Zero Downtime Migrations
•Data Consolidation / Application Modernization
24 x 7 x 365

Comprehensive Data Integration & Governance Capabilities
Real-Time Data Movement
–Low impact capture, stage in Hadoop
–Continuous data availability
Data Transformation
–Bulk data movement
–Pushdown data processing
Data Federation
–Virtualized Data Services
Data Quality & Verification
–Fix quality at the source
–Verify data consistency
Metadata Management
–Lineage and Impact Analysis
–Business Glossary Semantics
Data GovernanceFoundationOracle Data Integrator(Transformation) Enterprise Data Quality(Profile, Cleanse, Match and De-duplicate)
FastLoadOracle GoldenGate(Movement) Enterprise Metadata Management & Business Glossary(Business Glossary, Data Lineage, Impact Analysis and Data Provenance) Data Service Integrator(Federation) GoldenGateVeridata(Online Data Verification)
ELT Processingon Hadoop or SQL
Continuous Availability

Data GovernanceFoundation
Differentiated Technical Approach
Dynamic Data Movement
–Real-time CDC is by default, not ETL
–Least invasive on sources
–Proven best performance
–Integrated Oracle capture/apply
No ETL Engines
–Take the processing to the data; don’t move the data to the process
–Leverage your data engines for the workloads (Hadoop or SQL)
Most Heterogeneous
–Leverage open source Hadoop, not proprietary distributions
–Hadoop is the Hub, not ETL tools
–Open metadata standardsOracle Data Integrator(Transformation) Enterprise Data Quality(Profile, Cleanse, Match and De-duplicate)

Most Heterogeneous Solution
Hadoop HBase
Hadoop Hive/Flume
HP Enscribe
HP NonStop
HP Neoview
Hypersonic SQL
IBM DB2 iSeries
IBM DB2 UDB
IBM DB2 z Series
IBM Informix
IBM Netezza
JMS / MQ
Microsoft Access
Microsoft SQLServer
MySQL
Pivotal Greenplum
PostgreSQL
Salesforce.com
SAP BW / BI
SAP ERP / ECC
SAS
SQL/MP
SQL/MX
Sybase ASE
Sybase IQ
Teradata
Adaptive
Altova
Apache Hcatalog
Apache Hive/HQL
Borland
CA ERwin
ClouderaImpala
COBOL Copybook
DataStax
Embarcadero
EMC ProActivity
GentleWare
Google BigQuery
Grandite
HadaptHive
HortonworksHive
IBM Cognos
IBM DB2
IBM DataStage
IBM Discovery
IBM Federation Server
IBM Lotus Notes
IBM Netezza
IBM Rational Rose
IBM Rational Architect
InformaticaMetadata Mgr.
InformaticaPowerCenter
CoSORT
ISO SQL Standard (DDL)
MapRHadoop Hive
MicroFocus
Microsoft Access
Microsoft Office Excel
Microsoft Visio
Microsoft SQL Server
Microsoft SSIS
Microsoft Visual Studio
Microstrategy
Magic Draw
OMG CWM Standard
OMG UML Standard
Oracle BI Answers
Oracle BI Enterprise Edition
Oracle BI Server
Oracle DAC
Oracle Data Integrator
Oracle Data Modeler
Oracle Database
Oracle Designer
Oracle Hyperion Applications
Oracle Hyperion Essbase
Oracle Warehouse Builder
Pivotal Greenplum
PostgreSQL
QlikView
SAP BO Crystal Reports
SAP BO Designer
SAP BO Desktop Intelligence
SAP BO Repository
SAP BO Data Integrator
SAP BO Data Steward
SAP Master Data Management
SAP Sybase PowerDesigner
SAP Sybase ASE Database
SAS Data Integration Studio
SAS BI Server
SAS Information Map
SAS Metadata Management
SAS OLAP Server
Select
SparxArchitect
Syncsort
Tableau
Talend
Teradata
Tigris
Visible
W3C DTD & XSD Schema
Operational Integration (Movement / Transformation)
Metadata Harvesting (Glossary, Lineage & Impact Analysis)
Oracle Database
Oracle Exadata
Oracle Big Data Appliance
Oracle TimesTen
Oracle OLAP
Oracle Business Intelligence
Oracle BI Applications
Oracle E-Business Suite
Oracle JD Edwards Enterprise One
Oracle JD EdwardsWorld
Oracle Fusion Applications
Oracle Governance Risk and Compliance
Oracle Fusion AIA
OracleRetail Applications
Oracle Agile BI/ DW
OracleAgile PLM for Process
OracleiFlexFlexCUBE
Oracle iFlexMantas
Oracle HyperionApplications
Oracle PeopleSoft
Oracle Siebel CRM / OnDemand
Oracle Communications
Oracle WebLogic Server
Oracle Coherence Data Grid
Oracle SOA Suite
Oracle Enterprise Service Bus
+ open APIs and standards based meta-model

Oracle Middleware Cloud Platform
Cloud
On-Premise
DIGITAL ENGAGEMENT APPLICATION & DATA INTEGRATION
IDENTITYMANAGEMENT
SYSTEMS
MANAGEMENT
APPLICATION INFRASTRUCTURE & TOOLS
BUSINESS PROCESS MANAGEMENT
BUSINESS ANALYTICS
CONTENT & COLLABORATION
Web
Mobile
Social
Internet of Things

PREVIEW: Oracle Integration Cloud Service
Key Features
Portable to on-premiseand Cloud
Simple, Web integration experience
Recommendations driven mappings
On-premise / Cloud lifecycle tools
Secure development and operations
Highly available service levels
Monitoring & error management
Managed back-ups, patches, upgrades
Benefits
High value and accelerated solutions
Pre-integrated applications
Rapid and fully automated provisioning
Connectivity for on-premise

Oracle Analytics Cloud Services
Metrics available across HCM, CX & ERP –out of the box expertise
Cross-source Connectors and Analytics bridging HCM, CX and Finance
Proven results capitalizing on 4000+BI Apps deployments worldwide
Daily users of reports and dashboard across the Oracle Cloud
5000+
2M+
10

Today’s Agenda
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Oracle Data Integration –Pragmatic Solutions for Cloud
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Cloud BI / Analytics
Oracle Business Intelligence Cloud uses Oracle Data Integration
Oracle Data Integration also supports non-Oracle BI/Analytics
Cloud SaaS to Mart/EDW
Bring SaaS Application data into on-premdata warehouses
Synchronize reference data or master data with SaaS Apps
Cloud Database Sync
On premise DBs to managed or private cloud data centers
Sync local databases with Database as a Service (DBaaS)

On Premise
Amazon S3 Bucket
Amazon Redshift
FTP
On Premise Apps to Heterogeneous Cloud BI/AnalyticsOGGODIEDQODIOBIEE
Key Opportunity
Provide high volume data movement and data synchronization capabilities between on-premises and Cloud- based resources
Perform E-LT/ETL and Data Quality transformations natively on Cloud BI/Analytics platforms
Avoid using different Data Integration solutions for Cloud and on-premises deployments

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 14
UK ConservatoryOracle Data Integration with Amazon Redshift for moving transforming data
Cloud Analytics

On Premise
SaaS Application Data into On Premise BI/AnalyticsODIEDQOGGODI
Key Opportunity
Integrate natively with on-premises resources and Cloud-based Applications such as Salesforce.com, Sales Cloud, Service Cloud or Eloqua
Offload reporting to eliminate impact on production systems
Provide high volume data movement and data synchronization capabilities for Cloud and on- premises Apps

Premier Roaster and Retailer of Specialty CoffeeOracle Data Integration to sync customer records to between Cloud and on premise
Cloud Integrated

Australian WineryOracle Data Integration for Integrating Salesforce.com to On PremDatabases
SaaS to On Prem

On Premise
Database to Database Replication in the CloudOGGOGG
PrivateCloud / ManagedCloudODI
Key Opportunity
Synchronize data efficiently between on-premises databases and Oracle DBaaS
Consolidate numerous databases into a Private or Public Cloud database infrastructure
Implement an highly-available infrastructure for both on- premises and Cloud database deployments

World Wide Shipping and Logistics ProviderOracle Data Integration to Migrate Hundreds of Databases to a Consolidated Private Cloud
480 DB to Cloud

Today’s Agenda
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1
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Oracle Data Integration –Powerful Big Data Solutions
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Commodity Data Reservoir
Leverage Oracle Data Integration with a wide array of databases or data warehouse appliances
Support Hadoop distributions on commodity hardware
Oracle Engineered Systems
Deeply integrated with Oracle Big Data Appliance and Exadata
Take advantage of Infinibandperformance, Oracle Big Data SQL, Columnar Compression, and all integrated Loader technologies
Streaming Big Data
Integrate realtimetransactional databases with streaming analytics
Filter, join and transform data while it is in motion, make business decisions while data is in memory

Heterogeneous Reservoir with Oracle Data Integration
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Flume
Hive on MR, Tez, Spark
Logs
OLTP DB
SQOOP
OGG
Pig on MR, Tez, SparkODI
SQOOP
Any DWOGG
Spark
OozieOEDQOEMM
Data Validation & Cleansing
Metadata Mgmt
& Lineage
API/File
Hive/HCat, HDFS,HBase
Hive/HCat, HDFS,HBase
NoSQL
Flume

Top US AutomakerOracle Data Integration for RealtimeData Delivery to Hadoop
Petabyte Scale

US Digital TV ProviderOracle Data Integration with Hadoop & Kafka
100m Tx/Hr

Load to Oracle OLH/OSCH
Red Stack Reservoir with Oracle Data Integration
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TransformHiveODI
Hive/HDFS
FederateHive/HDFS to Oracle
Big Data SQL
Oracle DB OLTP
Load from OracleCopyToBDA
Hive/HDFS
OGGOGG
Hive/HDFS

Top European BankOracle Data Integration MapReduceData Transformations in Big Data Appliance
Massively Parallel

Oracle Does Big Data Integration Better
27
–CDC is by default, not an add-on
–Native Oracle capture/apply
NoETLEngine
Most Heterogeneous
–Open metadata standards
vs.
Batch Data Movement
–Typical ETL vendors all default to batch data movement in their reference architectures
–Some can “talk the talk” but their CDC tech can’t touch Oracle GoldenGatescale/performance
ETL Engine Must Scale Alongside Hadoop
–Carefully watch how ETL engines scale out; parallelism runs via the Engine –more H/W to buy
–Map out the physical deployment architecture, compare to ODI, the TCO difference will be clear
Proprietary Vendor Lock-in
–One popular ETL vendor puts their engines at the center of the architecture, not Hadoop
–The mainframe of ETL vendors is has proprietary features that mainly run in their own distro
–A “fake free” ETL vendor sells proprietary add-ons
vs.
vs.

Today’s Agenda
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1
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3
4

Data GovernanceFoundation
Putting it All Together
–Real-time CDC is by default, not ETL
–Integrated Oracle capture/apply
No ETL Engines
Most Heterogeneous
–Open metadata standardsOracle Data Integrator(Transformation) Enterprise Data Quality(Profile, Cleanse, Match and De-duplicate)

2014 Oracle Excellence Award Ceremony for Fusion Middleware Innovation
ORACLE FUSION MIDDLEWARE: CELEBRATE THIS YEAR'S MOST INNOVATIVE CUSTOMER SOLUTIONS
Tuesday, September 30, 2014 5:00-5:45pm YBCA Theater (next to MosconeNorth)
Session ID: CON7029

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Unlocking Big Data Silos in the Enterprise or the Cloud (Con7877)

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