Unlocking the Full Potential of Your Telecom Data with Data Integrity
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Data lies at the heart of all telco operations. And telecommunications data is incredibly rich – arguably containing some of the most robust information across industries. But to unlock its fullest potential and make better decisions, you need data integrity: the key to accelerating the development, deployment, and adoption of future mobile and broadband services. Join this Precisely webinar to learn how you can: Automate business processes, modernize your infrastructure and eliminate data siloes Ensure accuracy and consistency by building data governance and quality into your data-centric processes Optimize planning for network expansion and maintenance by harnessing location data Gain a more sophisticated view of assets and subscribers by leveraging enrichment data for critical context Don't miss this opportunity to start your unique telco journey toward data integrity and unlock the full potential of your telecom data.
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Unlocking the Full Potential of Your Telecom Data with Data Integrity
- 1. Unlocking the Full Potential of Your Telecom Data with Data Integrity Ruslan Sultanov | Product Marketing Manager, Telco Solutions
- 2. Housekeeping Questions Welcome • Submit your questions at any time during the presentation using the Q&A box. • If we don't get to your question, we will follow-up via email Recording and slides • This webinar is being recorded. You will receive an email following the webinar with a link to the recording and slides
- 3. Today’s speaker Ruslan Sultanov Product Marketing Manager, Telco Solutions, Precisely
- 4. Topics 1 With industry stats and effects on digital transformation 2 Deep dive into specific examples of the impact on Telecom initiatives 3 How can we help
- 5. Exploding need for trusted data 83% of CEOs want their organization to be more data-driven Digital transformation investments to top $6.8 trillion globally by 2023 68% of Fortune 1000 businesses now have CDOs – up 6x in the last decade Global data infrastructure spending expected to reach $200 billion this year Data is the fuel for decision-making today IDC IDC Gartner Forbes
- 6. Source: Corinium Intelligence 2021 73% say a lack of technology or services to facilitate data integration is creating challenges for their teams 82% say data quality concerns represent a barrier to their digital transformation projects 80% find it challenging to ensure data is enriched at scale consistently 82% say deploying accessible location data across their enterprises is challenging There’s still work to do
- 7. Genomics IoT Social tech GPS 3G/4G Smart phones Storage & cloud Search Machine learning Advanced analytics Speech -to- speech Fully ubiquitous internet Ubiquitous sensors Wearables VR/AR Blockchain Artificial Intelligence 5G Bio- metrics LiFi 3D printing Bioprinting Biochips Micro data centers Natural language Smart robots Affective computing Drones 2000 Data Integrity Deliver accuracy, consistency & context Big Data Includeany kind of data from anywhere Cloud Make data elastic, easy & accessible Data Warehousing Centralize transactional data for reporting Data Integrity is today’s business imperative
- 8. What is Data Integrity? Data integrity is the quality, reliability, trustworthiness, and completeness of a data set – providing accuracy, consistency, and context.
- 9. Telcos rely on data integrity Network optimization Optimize network performance, identifying areas where network traffic is heaviest, and adjusting resources accordingly. 5G planning and rollout Determine the optimal placement of 5G base stations and the allocation of network resources. Subscriber experience Gain insights into customer preferences, behaviors, and needs, and use this information to offer more personalized and tailored services. Connectivity initiatives Identify areas that lack adequate service and develop a plan for deploying new broadband infrastructure.
- 10. Common data integrity use cases General & Operations • Data-driven business modeling and analytics • Risk, fraud, and compliance management • Integrated, complete financial budgeting& reporting • Efficient, intelligent use of HR data for engagement & management Data & IT • Delivery of trusted data to the business for analytics, reporting, and decision making • Data policy aligned with regulatory,legal and ethical mandates • Efficient, secure,cost effectiveIT operations • Implementation of cloud strategy Product & Technology • Data-driven product strategy & pricing programs • Design driven by customerbehavior analytics • Efficient, personalized customersupport and services • Product delivery optimization Sales & Marketing • Enriched 360 view of customer • Targeted, efficient marketing programs • Personalized, omnichannel customer engagement • Predicting customer’s next best action • Full funnel reporting and metrics General & Operations Data & IT Product & Technology Sales & Marketing
- 11. The elements of data integrity Modernize your infrastructure for the cloud, eliminate data siloes, and automate processes Build data governance and quality into your data-centric processes to ensure accuracy and consistency Leverage the location information inherent in your data for more sophisticated analytics and actionable insights Complement your core business data with expertly curated datasets to add critical context and increase value Create seamless, personalized and omnichannel communications on any medium, anytime Integrate Verify Locate Enrich Engage
- 12. Examples of value in telecommunications: • Extend the value of legacy systems while making operational data available • Unify departments, making decisions using consistent information • Leverage modern cloud-based platforms to streamline processes and reduce costs Modernize your infrastructure for the cloud, eliminate data siloes, and automate processes Integrate
- 14. Examples of value in telecommunications: • Ensure data is easily understood and trusted • Increase accuracy in the delivery of subscriber services and reporting on data findings • Streamline regulatory compliance Build data quality and governance into your data-centric processes to ensure accuracy and consistency Verify
- 15. Data governance Provide ownership and accountability of data assets via roles and responsibilities Data stewardship Obtain general statistics to learn more about a field Visualization Visually connect impact analysis, data lineage and business processes with related data assets 3D data lineage Utilize AI techniques to automatically tag data for categorization or to relate data together Machine learning Aggregate data quality results and present data governance scores by asset Metrics & scoring Understand your data with definitions, context and crowdsource updates Business glossary Customize your operating model for reporting issues, questions or approvals Workflow Harvest metadata and allow business and technical metadata to be searchable Data catalog Document policies and standards and their relationships to data Data policy management
- 16. How data drives the business REPORTING & COMPLIANCE ANALYTICS & INSIGHTS OPERATIONAL EXCELLENCE Data protection Risk and fraud Privacy Regulatory/FCCcompliance RDOF Reporting Internal reporting Safety Determining Serviceability Network Buildout(5G) Confirming mailability Customer retention Buying patterns Customer 360° view Optimize working capital Enhancecustomer care Improveproducttraceability Reduceattrition Lower operating expenses Facilitate M&A
- 17. Examples of value in telecommunications: • Analyze coverage areas, and plan network expansions based on demand and usage patterns • Identify areas with poor signal strength or slow data speeds and take proactive measures to improve service • Enable targeted marketing campaigns, personalized messaging, and better subscriber engagement Bring essential context to business decisions with location intelligence and data enrichment Context Locate & Enrich +
- 18. Data Enrichment Context makes perfect • Business name • SIC codes • Trade division • Brand hierarchy : • Square footage • Elevation • High • Low • Building type • Name • ID • Boundary • Neighborhoods • Postal • County • Congressional districts • MCD • Drive – Time & Distances • Walk – Time & Distances • Shopping Centers • Hospitals • School Boundaries • Home owner • Tax address • Year built • Number of stories • Vacancy • Elevation • Complete and standardized address • Property type • Primary or secondary address • Estimates and projections • Population • Household • Socio-economic • Consumer vitality
- 19. Gain an unmatched understanding of network usage patterns, customer behavior, and gaps in coverage to provide better services. Weather the storm: analyze the weather patterns, anticipate issues before they occur, and take steps to prevent downtime.
- 20. Example of value in the telecommunications: • Enhance subscriber experience • Create new business opportunities • Improve operational efficiency Create seamless, personalized and omnichannel communications on any medium, anytime Engage
- 21. LOCATION QUALITY GOVERNANCE ENRICHMENT INTEGRATION Your unique data integrity journey will reflect your business needs Data Integrity Data integrity is a journey • Every journey to data integrity is unique and driven by business initiatives • Market trends are accelerating the need for data integrity • Precisely addresses needs across the data integrity journey
- 22. Precisely offers leading data integrity capabilities Change Data Capture ETL Machine Data Integration Process Automation Data Governance Data Catalog Data Quality Data Observability Master Data Management Geo Addressing Spatial Analysis Spatial Visualization Desktop Mapping Street & Address Data Postal & Admin Boundaries Points of Interest Data Demographic Data Risk Data Integrated Comms Personalized Video Chatbots Responsive Messaging Digital Self Service Integrate Verify Locate Enrich Engage Strategic Services
- 23. The modular, interoperable Precisely Data Integrity Suite contains everything you need to deliver accurate, consistent, contextual data to your business - wherever and whenever it’s needed.
- 24. Questions?
- 25. May 16–17, 2023 REGISTER NOW AT precisely.com/trust23