DF15 Partner Zone (Replay!) Guide

Partner Zone Guide
Dreamforce 2015
Updated October 26, 2015

Save the Date: October 4 – 7, 2016
Follow this page for Dreamforce 2016 Updates
http://p.force.com/dreamforce
• Current Pass Price: $999
• Partner Call for Papers: June 1, 2016 (est.)
• Sponsorship Information (TBD)
• Best Practice Cheat Sheets
• Dreamforce for Partners Collaboration Group

Conference Summary
Dreamforce 2015

DF15 Conference Summary
This year's Dreamforce was amazing! Over 172,000 people
registered for Dreamforce and another 11.7M joined us
online!! We delivered 35 keynotes, over 1,600+ breakout
sessions, Satya Nadella, Susan Wojcicki, Jessica Alba,
Travis Kalanick, Chuck Robbins, Hikmet Ersek, Jack
Kornfield, Goldie Hawn, Donna Karan, Larry Baer, Stevie
Wonder, Gary Clark Jr., The Killers, and the Foo Fighters,
not to mention our two Cloud Expos, Salesforce
Showcases, and the world’s largest book drive collecting
over 1 million books!
Other amazing highlights included our all-new Women’s
Leadership Summit, the Startup Summit, a reimagined
Customer Success Showcase highlighting our industry
solutions, Trailhead come to life across the Dev and Admin
Zones, over 400 sponsoring partners representing over a
sold-out Executive Summit and more experiences than
we’ve ever done before. Dreamforce has truly reached an
epic scale.

Keynotes
Dreamforce 2015 – Partner Zone

Keynotes
• Salesforce Partner Keynote: The World’s #1 Cloud Ecosystem
• Get Ready for a New Kind of Customer Success with Marc Benioff and Special Guests
• Analytics Cloud Keynote
• Community Cloud Keynote
• Developer Keynote
• Marketing Cloud Keynote
• Sales Cloud Keynote
• Salesforce Admin Keynote
• Salesforce App Cloud Keynote
• Service Cloud Keynote
• Small & Medium Business Keynote

ISV Partner Sessions

ISV Program Sessions
• #1: Grow Faster! From Idea to IPO: Accelerate and Fund Your Company
• #RockTheAdvantage: Salesforce Advantage for Partners
• Attention ISV's! Are You Ready to Partner with Salesforce?
• Beyond VC: Capital Raising for ISVs Without Giving Up Equity
• Developing a Channel Strategy for ISVs
• Emerging Industry: Travel & Hospitality for Partners
• Getting Started as an ISV Partner
• Helping Innovators Innovate: Critical Keys for ISVs
• How Customer Retention & Renewals Impact Valuation
• How to Engage with Salesforce Account Teams
• How to Run Your Partner Business 100% in the Cloud
• ISV App Lab: Building Your App, and Your Business From A-Z
• Marketing Cloud Opportunities for ISV Partners
• Partners, Are You Running at the Speed of Salesforce?
• Partner Marketing: 12 Essentials for Marketing to Salesforce Customers
• Partner Marketing: Branding, Communications, and PR
*Some replays will not be available for technical or proprietary reasons.

ISV Program Sessions (continued)
• Partner Marketing: Build & Maintain an Awesome AppExchange Listing
• Partner Marketing: Ecosystem Marketing Expert Panel
• Partner Sneak Peek: New Salesforce Solutions for Microsoft Products
• Partner Success Plans: An Essential Part of Your Support Model
• Ready for the Big Time? How to Sign Your First 1000+ Seat AppExchange Deal
• Salesforce Certifications, New Certs, and the Updated Technical Architect Program
• Salesforce Partner Program Leadership Panel (Q&A)
• The Intersection of Funding, Sales, and Business Growth for ISVs
• Welcome to the Partner Zone!

ISV Technical Sessions
• A PDO’s Bag of Tricks: Keys to Successful Design & Deployment for ISVs
• Building ISV Apps with Force.com + Heroku
• Building Lighting Components for ISVs
• Become an ISV Trailblazer with Trailhead
• Building a Successful ISV Business
• Catch the Wave of ISV Analytics Apps
• Custom Metadata Types: Save Years of Development on App Configurations
• Design Patterns: ISV Recipes for Success
• Emerging Technologies: Application Lifecycle for Partners and Customers
• Emerging Technologies: Getting started with the Lighting UX for ISVs
• Grow Your Business with Wearables: Salesforce Wear for SI and ISV Partners
• How The Wave Platform Can Deliver Powerful Insights for ISV Customers
• How to Remove Package Components and Not Impact Your Customers
• Insider's Guide to AppExchange Security Review
• ISV App Lab: Building Your App, and Your Business From A-Z
• ISV Best Practices for Loading & Testing Large Volumes of Data
• ISV Partners: How a PDO Can Help You Get to Market Faster

ISV Technical Sessions (continued)
• ISV Roadmap: A Sneak Peek at New Features and Beyond
• ISV Scale: Big Data for ISVs
• ISV Scale: How to Scale Your App for Enterprise Customers
• ISV Technologies: Building Dynamic Packages
• ISV Tech Talk: 3 Common Mistakes ISVs Make when Publishing their App
• ISV Tech Talk: Distributing Lightning Components
• ISV Tech Talk: Environment Hub
• ISV Tech Talk: Grow Your Business with Better Trials
• ISV Tech Talk: Implementing Usage Metrics for your App
• ISV Tech Talk: Introducing The Salesforce Lightning Design System
• ISV Tech Talk: Keys to Distributing Your App
• ISV Tech Talk: Keys to Supporting Your Customers
• ISV Tech Talk: Pushing New Versions of Your App
• ISV Tech Talk: Secure Salesforce - Common Security Mistakes
• ISV Tech Talk: Secure Salesforce - CRUD / FLS / Sharing
• ISV Year In Review: Technologies That You May Have Missed in 2015
• Lean Product Management for ISVs

ISV Technical Sessions (continued)
• Leveraging the App Cloud to Create Flexible, Robust Business App
• Mapping Your MVP Product Development in 30 mins or less
• Panel Discussion: Top ISV Architects from the Partner Community
• Publish Your First App on the AppExchange
• Top Tips for Creating Salesforce Apps on Wearables

SI Partner Sessions

SI Partner Sessions
• 10 Ways to Build a Successful Salesforce Consulting Practice
• Consulting Partner 101: How to Engage with Salesforce
• Consulting Partner Case Study: Helping Customers Go Global with Salesforce
• Partner Pipeline: Grow Your Consulting Business with Sourced Leads
• Partner Sneak Peek: New Salesforce Solutions for Microsoft Products
• Partner Success Plans: An Essential Part of Your Support Model
• Salesforce Certifications, New Certs, and the Updated Technical Architect Program
• Salesforce Masters for Consulting Partners: Define Your Practice
• Salesforce Partner Program for Consulting Partners: Taking It To the Next Level!

Marketing Cloud Partner Sessions

Marketing Cloud Partner Sessions
• Marketing Cloud Channel Partner Best Practices
• Marketing Cloud Partner Learning Paths
• Partner Meetup: Marketing Cloud (Global)
• The Future of Marketing Cloud Content Creation for Partners

Partner Meetup Sessions

Partner Meetup Sessions
By Geography:
• Partner Meetup Region: Americas – Central
• Partner Meetup Region: Americas – East
• Partner Meetup Region: Americas – West
• Partner Meetup Region: Asia Pacific
• Partner Meetup Region: Europe Middle East and Africa
• Partner Meetup Region: Latin America
• Partner Meetup: Canada
By Industry:
• Partner Meetup Industry: Communications & Media
• Partner Meetup Industry: Financial Services
• Partner Meetup Industry: Healthcare & Life Sciences
• Partner Meetup Industry: Manufacturing
• Partner Meetup Industry: Public Sector
• Partner Meetup Industry: Retail & Consumer Goods
Are you looking to find, network, engage
and learn from colleagues at Dreamforce
from the same region or industry? For the
first time, Partner Meetups at Dreamforce
bring you together with Salesforce account
teams, Partner MVPs, Partner User Group
leaders, and other experts. Don’t miss this
opportunity to network with others from
your region or industry. #DF15Partners
There are no replays of these networking sessions.
These links will direct you to the appropriate Collaboration Group on the Partner Community
to continue the conversation.

AppExchange Customer Sessions
Dreamforce 2015

AppExchange Customer Sessions
• 10 Things You Might Not Know About the AppExchange
• 10 Types of Apps Every Org Should Have
• AppExchange Apps for Sales Leaders
• AppExchange Apps for Sales Ops Excellence
• AppExchange for Admins: Apps Every Admin Should Know
• AppExchange for Everyone: 5 Apps That Make a Huge Difference
• AppExchange for Experts
• AppExchange for Experts: Salesforce MVPs and Super-Users Share their Secrets
• AppExchange for Financial Services: Leading Customer Engagement
• AppExchange for Government: Innovation for the Public Sector
• AppExchange for Higher Ed: Top Apps to Make You Even Smarter
• AppExchange for Life Sciences: Where Cloud Meets Compliance
• AppExchange for Manufacturing: Have you considered Cloud ERP?
• AppExchange Mega Session: Connect Everyone and Everything with Apps

AppExchange Customer Sessions (continued)
• AppExchange for Marketing: Supercharge Campaigns, Events, and More
• AppExchange for Nonprofits: Speed Dating: Hot Apps You'll Fall in Love With
• AppExchange for Service: Wow With Customer Service Apps
• AppExchange for Small & Medium Business: Grow Your Business with Apps
• Create Your Own App Ecosystem with AppExchange Store Builder
• Customize Your Lightning Experience with AppExchange for Components
• Free Apps Big Payoff: 10 Free Apps to Download Today
• Get Started with AppExchange
• Salesforce Health Cloud for AppExchange Partners

Sales Sessions (Recommended)
Dreamforce 2015

Sales Sessions
• Building a Successful ISV Business
• Developing a Channel Strategy for ISVs
• How Customer Retention & Renewals Impact Valuation
• How to Engage with Salesforce Account Teams
• Partner Pipeline: Grow Your Consulting Business with Sourced Leads
• Sales Cloud Keynote
• Accelerate Channel Sales to Grow Your Business with Partner Communities
• Align Sales and Marketing to Win More Deals
• Collaborate for Better Results: How to Build a Better Sales Organization
• Customer Spotlight: Wood Mackenzie Shares Secrets to Field Sales Productivity
• Enable Your Sales Team to Close Deals Faster: All From Their Mobile Devices
• Fastest Path to Pipeline: Best Practices for Inside Sales Teams
• From Salesforce Customer to Salesforce Partner: Sell Your App on the AppExchange
• Gartner Predicts: Three Trends in B2B Sales Enablement and Sales Performance
• Grow Your Business: Best Practices to Drive Adoption and Success
• Growing Skills and Winning Deals: Sales Performance with Work.com
For Partners

Sales Sessions (continued)
• How Salesforce Does Account Planning to Close More Deals
• How to Use Sales Metrics to Drive Sales Performance
• Learn More About Lightning Experience: The New CRM You Want. . .
• Mastering Inbound Sales
• Migrating to Lightning Experience for Admins
• Mobile: The New Frontier for Sales Enablement and Productivity
• Salesforce Reports & Dashboards: Pipeline Performance Tracking
• Sales Performance Overview: Make Every Rep an “A” Player and Make Money
• Sales Summit: 3 Things Sales Leaders Desperately Need…But Don’t Get
• Sales Summit: 4 Powerful Strategies to Empower Sales Enablement
• Sales Summit: 5 Critical How-To’s to Increase Sales Results for Sales Leaders
• Sales Summit: The ‘Why’ and ‘What’ of Sales and Marketing Alignment
• Supercharge Your Sales Team with Salesforce Engage
• Top Tips for Crushing Your Quota for the Year
• Turn Your Marketing and Sales Team Into the Ultimate Power Couple
• Win More Deals Faster with Sales Cloud

Marketing Sessions (Recommended)
Dreamforce 2015

Marketing Sessions
• Marketing Cloud Channel Partner Best Practices
• Marketing Cloud Partner Learning Paths
• The Future of Marketing Cloud Content Creation for Partners
• Marketing Cloud Keynote
• 3 Ways the Best Marketers Use Salesforce
• 3 Ways to Dominate Your B2B Marketing Strategy
• Become an Email Marketing Expert in Under 40 Minutes
• Content Marketing and SEO: Building Content that Grows Your Business
• Contextual Marketing: Strategies for Sending Emails & Other Communications
• Create a Social Media Center of Excellence
For Partners

Marketing Sessions (continued)
• Crush Your Small Business Challenges with Marketing Automation
• Drive and Convert Leads with Content
• Email Marketing Holiday Calendar: A Retailer’s Guide to Holiday Email Success
• Event Marketers: Maximize Your Event Lead and Data Capture Strategies
• How Marketers Use Customer Service to Drive Growth
• How Pardot Does Content Marketing
• How Salesforce Uses Marketing Cloud to Onboard Customers
• How Smart Brands Use Digital Marketing to Acquire, Engage & Retain Customers
• Introduction to Marketing Cloud Email and Roadmap
• Journey Builder 101: How to Plan, Personalize, and Optimize Customer Journey
• Love at First Click: Alluring Lead-Generation Tactics to Pack Your Pipeline
• Make Your Sales Team Love You: How Marketing Can Win the Heart of Sales
• Man & Machine: Digital Marketing in the Age of Robots
• Marketing Communications: Building a Digital Playbook
• Marketing Communications: Building Seamless Constituent Journeys
• Meet Pardot: Drive Sales with Intelligent B2B Marketing by Salesforce
• Successful Global Advertising at Scale on Facebook, Twitter, and Beyond

Developer Sessions (Recommended)
Dreamforce 2015

Developer Sessions
• Salesforce Developer Keynote
• 10 Principles of Apex Testing
• Advanced Flow Techniques with Apex & Visualforce
• Advanced Lightning Components
• Angular-ifying Your Visualforce Pages
• A Pocket Guide to Process Builder, Flows, & Triggers
• Awaken the Force in Any Developer
• Build a Lightning App with Angular Material Design
• Cloud Platform for Developers: A Heroku Feature Tour
• Code Consultations
• Create Lightning with Lightning & IoT
• Defensive Apex Programming
• Delivering Better Patient Outcomes with Salesforce1
• Integrate at Lightning Speed with Lightning Connect!
• Intro to Apex Triggers
• Intro to Force.com
• Introduction to Lightning Experience

Developer Sessions (continued)
• JavaScript for Salesforce Developers
• Lightning Components: The Future
• Next Generation: Wave Analytics Platform for Developers & ISVs
• Platform Encryption: Enhanced Native Encryption in the App Cloud
• Salesforce Deployment: From Production Hacker to Agile Guru
• Secure Salesforce: CRUD / FLS / Sharing
• Secure Salesforce: Hardened Apps with the Mobile SDK
• Secure Salesforce: Heroku Best Practices
• Secure Salesforce: Common Secure Coding Mistakes
• The Salesforce App Cloud Roadmap
• The Wear, Why, and How of Wearables on Salesforce
• Turbo-charge Your Skuid Page with Apex
• Understanding Native, Hybrid, and Web Mobile Architectures
• Use the Reporting API to Supercharge Your Data
• Write/Speak/Code: Writing Workshop for Developers
• Write/Speak/Code: Open Source Workshop for Developers
• Write Bulletproof Trigger Code

Salesforce on Salesforce Sessions
Dreamforce 2015

Salesforce on Salesforce (SoS) Sessions
• 3 Keys to Measure Marketing and Sales Success
• Become a Salesforce Certified Marketing Cloud Specialist
• Fastest Path to Pipeline: Best Practices for Inside Sales Teams
• Get the Inside Scoop: How Salesforce uses Salesforce1 Mobile App
• Go Faster: 5 Tips for Increasing Agent Productivity
• How Pardot Does SEM and SEO
• How Salesforce Administers Salesforce
• How Salesforce Uses Chatter: 10 Ways to Help You Stay on Top of Sales
• How Salesforce Uses the Service Cloud
• How We Built AppExchange and our Communities on the App Cloud
• Managing Your Training Program on Salesforce
• Ride the Wave: Learn from Successful Wave Analytics Deployments
• Salesforce on Salesforce: Enhance Your Employee Experience with Mobile Apps
• Salesforce on Salesforce: Securing the Human
• Sales Secrets of the Big Guns
• Site Switching and Disaster Recovery
• The Salesforce Sales Playbook
• Using the Service Cloud and Work.com to Deliver Customer Wow

Startup Summit Sessions
Dreamforce 2015

Startup Summit Sessions
• 4 in 40: 4 Startup Customers Share Their Sales Success Secrets
• Be a Startup MVP: Leadership Lessons from Steve Young
• Edge out the Competition: Build Marketing Apps Faster with Heroku
• Escape Velocity: How to Grow Faster Through Partner Ecosystems
• Fireside Chat: Adrian Grenier
• From Data to Dollars: The Business of Data Science
• How Sophia Amoruso Founded the Fastest Growing Retail Company in the US
• Meet the Catalysts: Insights from the Hottest Enterprise Accelerators
• Meet the Power Brokers: From Term Sheet to IPO
• Pledge 1%: Integrate Philanthropy From Day 1
• Scaling Culture: Ways to Attract, Hire, and Retain the Right People
• Secret Weapons to Help Build Your Brand and Communications Strategy
• Smarter Marketing: The Fast Track to Finding and Engaging More Prospects
• State of the Cloud Report: We’ve Reached the Tipping Point!
• Tales from the Front Lines: Building a Killer Sales Team
• The Startup Way to Customer Service Success
• Bonus: #1: Grow Faster! From Idea to IPO: Accelerate and Fund Your Company

Premier Sponsor
Featured Sponsors
Many thanks to our Partner Zone Sponsors

ISV Partners: How a PDO Can Help You Get to Market Faster
ISV Tech Talk: 3 Common Mistakes ISVs Make when Publishing their App
Mapping Your MVP Product Development in 30 Mins or Less
Helping Innovators Innovate: Critical Keys for ISVs
Beyond VC: Capital Raising for ISVs Without Giving Up Equity
Be sure to check out these sessions from our Partner Sponsors
A PDO’s Bag of Tricks: Keys to Successful Design & Deployment for ISVs
Leveraging the Salesforce App Cloud to Create Flexible, Robust Business
Apps

Media Coverage
Dreamforce 2015

Media Coverage
Press highlights
+ The New York Times, “Salesforce plans to give customers Amazon-type analytics” http://nyti.ms/1JaGEuM
+ Forbes, “Salesforce IoT Cloud”: Massive scale for ‘Internet of Customers’” http://onforb.es/1inQynk
+ Wall Street Journal, “Salesforce seeks to organize ‘Internet of Things’” http://on.wsj.com/1Kkb6Ua
+ Fortune, “Microsoft and Salesforce have more joint products up their sleeves” http://for.tn/1MHerU3
+ VentureBeat, “Everything announced at Dreamforce 2015 so far” http://bit.ly/1OtPEDe
+ ZDNet, “Salesforce co-founders want more women in tech” http://zd.net/1iBQwc7
+ Fast Company, “RelateIQ, Salesforce’s $390 ‘Siri for business’ grows up” http://bit.ly/1KySyk8
+ Diginomica, “Vertical thinking with Salesforce’s John Wookey” http://bit.ly/1OPeMDK
+ The Australian, “Australian startups can be world leaders, says global giant Salesforce”
http://bit.ly/1NKGosW
Broadcast highlights
+ CNBC, Mad Money [DF descends on SF]: http://bit.ly/1WgXbXA
+ Bloomberg West [philanthropy]: http://bit.ly/1QwI3l0
+ NBC Bay Area news at 6 [equal pay for women]: http://bit.ly/1YAplyS
+ Business News Network [CFO live from Dreamforce]: http://bit.ly/1iv8BrTv

“As I arrived at yesterday's opening of Dreamforce — Salesforce’s force-of-nature software conference at
San Francisco’s Moscone Center — for my first visit ever, it was hard to tell if I had entered a tech event, a
children’s carnival or a wild Las Vegas party.” – CMS Wire
“If you broadly define Salesforce's platform the company's efforts are starting to extend well beyond
customer relationship management (CRM). Technically all of Salesforce's moves revolve around
customers so the CRM acronym still applies. But the definition of "customer" is broadening….Replace
customer with merely a word like person and you get a sense of where Salesforce is going. Everyone on
the planet is a customer of some sort. Broadly defined Salesforce is becoming a relationship management
company and that relationship can range from a person to a device.” – ZDNet
“IoT Cloud connects everything to Salesforce – or at least, anything that can send or receive a digital
message. For example, IoT Cloud connects data from websites, social interactions, and applications to
Salesforce.” – Forbes
Media Coverage

DF15 Scrapbook
Dreamforce 2015

DF15 Partner Zone (Replay!) Guide

Join the Movement: Pledge1Percent.org
Pledge 1% is a corporate philanthropy movement dedicated to making the community a key
stakeholder in every business. Pledge 1% encourages and challenges individuals and companies to
pledge 1% of equity, product, and employee time for their communities.
Pledge1percent.org has been built to enable companies and individuals to learn more about how
to create a culture of giving through resources, case studies, and best practices. The website also
enables visitors to pledge equity, employee time and/or product directly on the site. Pledge 1%
staff facilitate making an equity pledge easy to implement, connect companies with local resources
to empower employee engagement programs, and help companies to further define and respond
to community needs.
The following are some of our partners and customers who have made the 1% pledge. Have you?

Join the Movement: Pledge1Percent.org

Dreamforce ’15 – Partner Zone Guide
There are tons of activities and 1,500+ expert-led sessions at Dreamforce ’15. To make things easier,
we have created this guide for you, including session recommendations by roles and topics.
:: Use Agenda Builder in the Dreamforce App (or Success Community) to reserve your sessions
:: Search the term ‘#DF15Partners’ to see all Partner Track sessions (only works when not logged in)
:: Even if a session is “FULL”; you can still walk in, just arrive 20-25 minutes early
:: Continue to check this guide at http://p.force.com/df15 as we add new info & sessions
:: This content is subject to change at any time, see Agenda Builder for the most updated details
:: Some sessions may be listed multiple times, as they relate to multiple roles or topics
:: After Dreamforce, this same guide will be updated with the replay from each session
:: Some replays will not be available for technical or proprietary reasons
:: Continue to check the Dreamforce for Partners page (Partner Community) for all partner updates
:: Check out all of our new Lightning Experience sessions

Dreamforce ’15
September 15-18, 2015
San Francisco

What is Dreamforce?
Four amazing days to get the best Salesforce has to offer
• Welcome Reception
• Dreamforce Gala
• Partner parties
• Countless opportunities to
interact with fellow
attendees
• Industry leaders
• Visionary thought leaders
• Surprise guests
• The future of our products,
the industry, and the world
Networking Inspiration
• 1,500+ breakout sessions
• Hands-on training
• Opportunities to meet with
product experts
• 1,000’s of product demos
from Salesforce and our
ecosystem of partners
Learning

PARTNERS: Top Five List
Kick Off the week at the Partner Keynote in Moscone West –
10:00am on Tues, Sept 15
Get hands on with the latest technology in the Partner Zone
Join us at the Partner Welcome Reception in the Partner Zone –
3:00pm – 5:00pm on Tues, Sept 15
Get educated with 80+ partner specific sessions
Celebrate at the Partner Appreciation Party– 7:00pm Wed, Sept 16
at City View in the Metreon. Stay afterwards for the AppBash.

Get into the Zone: The Partner Zone!
Location:
Park Central Hotel
50 3rd Street (just two blocks from Moscone North)
Who: Partners and Salesforce Alliances employees with full
conference or booth staff pass
Partners will learn how they can:
• Innovate with the latest technology
• Collaborate with the partner community
• Lead the future of business transformation
NEW: Daily partner networking events - 3:00pm - 5:00pm
• Tuesday, Sept 15 – Luau Theme
• Wednesday, Sept 16 – Global Theme
• Thursday, Sept 17 – Fiesta Theme

• Access to & insight from our PM’s & Program Staff
• Transparency with our product roadmap
• Program announcements & Alerts!
• Around once per month
Partner Roadmap Webinar
What’s New & What’s Next for ISV, SI, and Marketing Cloud Partners
http://p.force.com/ROADMAP
Watch the Replay for
Dreamforce Preview for Partners

New Dreamforce Mobile App
Available on iTunes and Android
iOS: http://apple.co/1JAr2G1
Android: http://bit.ly/1sm8EIA

Dreamforce ’15 Campus Map
(Detailed)
InterCon
Breakouts
Moscone West
Level 1:
Cloud Expo
Customer Success Showcase
Level 2:
Dev Zone
Admin Zone
Design Zone
Level 3:
Partner Keynote
Keynotes
SMB Zone
Analytics Zone
Sales Zone
Esplanade
Executive Summit
Moscone South
Keynotes
(Halls ABC)
Sponsor Super
Sessions (Gateway)
Moscone North
Cloud Expo
Product Showcase
EBC
St Regis
Advisory Boards
IR Sessions
YB Theater
Keynotes
Palace
Breakouts
Service Zone
Park Central
Breakouts
Partner Zone
Hilton
HOTs
Breakouts
Marriott
Breakouts
Foundation Zone
Century Theaters
& Bespoke
Marketing Zone
Breakouts
Forum
Breakouts
PR Sessions
City View & Metreon
Breakouts
StartUp Summit
AppBash
Exec Summit Reception

Dreamforce Best Practice Cheat Sheets
:: Sponsor Best Practices
:: Keys To A Great Partner Theater Session
:: Deliver An Awesome Booth Demo
:: Rally & Train Your Booth Staff
:: Make Your Breakout Session Pack A Punch
:: 15 Ways To Have A Killer Custom Booth
:: Create A Cohesive Campaign
:: Create Impactful Booth Graphics
:: How To Nail Post-Event Follow Up

“Don’t Miss” Partner Sessions
Dreamforce 2015

Partner Keynote: The World’s #1 Cloud Ecosystem
The Salesforce partner ecosystem is a powerful force. With
a vast knowledge of products, programs, solutions, and
our joint commitment to customer success, there’s no
stopping what we can accomplish together.
Join Tyler Prince, EVP WW Alliances & Channels, and his
team, to learn what it means to be a part of the #1 Cloud
Ecosystem. We’ll take a look at our strategic vision, partner
programs, philanthropic efforts, and share insights to new
technology and business models that are driving partner
success. #DF15Partners
Date: Tuesday, September 15
Time: 10:00am – 11:30am Pacific
Location: Moscone West – 3rd Floor

Salesforce Partner Program Leadership Panel (Q&A)
Join us to hear directly from our Salesforce Partner
Program leadership team. Bring your questions to the
panel and gain valuable insights on current strategy, new
program enhancements, and how Salesforce Partners can
take advantage of program benefits to maximize success.
#DF15Partners
Time: 2:30pm – 3:10pm Pacific
Location: Park Central, Partner Community Theater
*Join us for the Partner Welcome Reception in the Partner
Zone following this program (3pm – 5pm Pacific).

Partner Marketing: Ecosystem Marketing Expert Panel
This panel of marketing experts have built their careers
and multiple thriving businesses in the Salesforce
ecosystem. They've learned lots of lessons the hard way,
and helped several companies achieve incredible growth.
Join us as we bring them together to share their best
practices and answer your toughest questions.
#DF15Partners
Date: Wednesday, September 16

The Intersection of Funding, Sales, and Business Growth for ISVs
This is a rare opportunity for entrepreneurs, ISVs, and
C-level executives to learn where successful sales
strategies, funding options, and growing a successful
SaaS/ISV businesses intersect. Hear from Aaron Ross,
Salesforce alumnus and author of Predictable Revenue
-- the sales framework that drives Salesforce’s success;
BJ Lackland, CEO of Lighter Capital, a leading funding
provider to Salesforce ISVs; and Jason Lemkin, Founder
of the leading SaaS blog SaaStr, a Partner at Storm
Ventures and Founder of EchoSign. #DF15Partners

#RockTheAdvantage: Salesforce Advantage for Partners
Join us to learn how to articulate the 'Salesforce
Advantage' with your own customers and
prospects. The Salesforce Advantage is new
corporate positioning from Salesforce. Get deeply
familiar with core Salesforce differentiators that are
the secret sauce to innovation. Every partner
should be able to differentiate Salesforce products
by explaining the eight core principles behind the
company and platform, and be able to draw these
concepts in a whiteboard exercise. This session is
for all Salesforce Partners. #DF15Partners
Date: Wednesday, September 16
Location: Park Central Hotel, Stanford Room

Building Lightning Components for ISVs
Join us to learn how ISVs can take advantage of the Lightning
Components framework, the new UI framework for
developing dynamic web apps for mobile and desktop
devices. We'll provide an intro to Lightning Components and
how ISVs can start using them today. We will walk through
practical ISV Use Cases, as well as point out tips along the
way. Lastly, we will review examples of what other ISVs are
doing with Lightning Components. This session is primarily
for product managers, release managers, support managers,
and developers. #DF15Partners
Date: Thursday, September 17
Location: Park Central, Franciscan Ballroom

Panel: Top ISV Architects from the Partner Community
Join this panel discussion with some of our top
ISV architects, moderated by the Salesforce
Technical Evangelist team to hear insights and
best practices. Bring your tough questions. This
session is for product managers, architects, and
developers. #DF15Partners

Salesforce Masters for Consulting Partners
Consulting Partners, learn about the newly expanded
Salesforce Masters initiative. Find out how your firm can
earn specializations by product (for all of our products)
and industry. Learn the steps to ensure your firm's
expertise and customer success stories are visible and
searchable internally at Salesforce. This session is for
Consulting Partners, Silver Tier and above. #DF15Partners
Location: Park Central Hotel, Stanford Room

Salesforce Partner Program for Consulting Partners: Taking it to
the Next Level!
Join us to learn about features, benefits, and
requirements of the new Salesforce Partner
Program for consulting partners. Find out how to
manage your business through the Partner
Community, how to access valuable resources, as
well as things to consider to set up your
Salesforce practice up for success. #DF15Partners
Location: Park Central, City Room

ISV App Lab: Building Your App, and Your Business From A-Z
Bringing a commercially viable product to market can be
daunting. Salesforce has a world-class platform and partner business
model to help you succeed, but it is important to understand how to use
the tools available to you. This exclusive, hands-on workshop (HOW)
covers everything from apps to .zip files (A-Z), focusing on User
Experience on the Force.com platform, integration of web apps, new
Lightning functionality, and Security Review. Throughout the process we
will touch on development and test environments, your new Business
Org with the included Channel Order App and License Management
App, as well as helpful tips to navigate the partner ecosystem. This
training session is brought to you by CodeScience, a leading partner
development organization (PDO) with proven experts to help you
accelerate your time to market. Let us show you the Science of
Success! Seating is limited, reserve your spot today! #DF15Partners
Date: Friday, September 18
Time: 9:00am – 12:00pm Pacific
Location: Park Central, Franciscan (3rd Floor)
PRIVATE WORKSHOP - LIMITED SEATING
http://p.force.com/workshop

Hands-On Training (HOT) Sessions
Dreamforce 2015

Hands-On Training (HOT) Sessions
• Hands-on Training: Advanced Marketing Cloud Personalization via AMPScript
• Hands-on Training: Automate Your Business Process with Visual Workflow
• Hands-on Training: Build 1 to 1 Customer Journeys with Journey Builder
• Hands-on Training: Build Effective Dashboards in the Analytics Cloud
• Hands-on Training: Compare Report Groupings with Summary Functions
• Hands-on Training: Convert SQL Queries into SOQL Queries
• Hands-on Training: Create an Inbound Integration Using the Force.com REST API
• Hands-on Training: Create Measurable Email Campaigns with the Marketing Cloud
• Hands-on Training: Extend Reports w/Buckets, Cross-Filters, & Joined Formats
• Hands-on Training: Get Started Coding S1 Mobile Apps w/Lightning Components
• Hands-on Training: Get Started with Apex Code for Admins
• Hands-on Training: Integrate an External App with Salesforce Using Canvas
• Hands-on Training: Optimize Sales Performance with Lead Qualification
• Hands-on Training: Personalizing the Prospect Experience with Pardot
• Hands-on Training: Pull It All Together with Custom Report Types
• Hands-on Training: Set Up Salesforce Knowledge
• Hands-on Training: Use Lightning Connect to Work with Your External Data
• Hands-on Training by MVP: Learn to Crawl, Walk & Run with Process Builder

With more to come!
An amazing lineup of innovators and thought leaders

Women’s Leadership Track
Thursday, September 17
JESSICA ALBA
Founder
The Honest Company
PATRICIA ARQUETTE
Actress
LYNDSEY SCOTT
Model, Actress, Geek
SUSAN WOJCICKI
CEO
YouTube
MARY MOLONEY
CEO
CoderDojo

THE MISSION OF
VETFORCE IS
to impact the lives of
10,000 veterans by
helping them gain
Salesforce training,
experience, and related
employment
VetForce at Dreamforce ‘15
Tuesday, September 15, 2015 – Veterans Employment Day
Executive Summit Mentoring
Veterans
10:00 AM - 12:30 PM
St. Regis Hotel, Terrace
An opportunity for executives to lend
their professional expertise to help
veterans hone professional skills and
resumes through direct mentoring.
http://bit.ly/VetForceExecSummit
VetForce Dreamlift
3:00 PM – 6:00 PM
DreamLift is a CH-47 Chinook military
helicopter experience over the sights of
San Francisco to Moffett Federal Airfield
in Mountain View, CA. Attendees will
receive an up-close view of military
equipment and observe the capabilities
and skills of National Guard and Reserve
forces.
(invitation only – inquire to
DreamLift15@salesforce.com).
Breakout Sessions
12:00 PM: VetForce: The Salesforce
Community for Transitioning Military Veterans
Learn about VetForce, connect with veterans and
employers, and see a demo of the VetForce
community application.
1:00 PM: Hear Vet Service Organizations
Share Best Practices for Supporting our
Heroes
Learn how Veteran Service Organizations are
supporting our heroes and hear veterans who
have received Salesforce training and
certification share their success stories and
insights.
2:00 PM: VetForce: Hear Industry Leaders
Share Their Insights on Hiring Veterans
Hear industry leaders GE, Mitchell and Uber
share their insights about how they’ve been
helping veterans - and how your company can
get involved.
JOIN US! veterans.force.com

Give at donate.dfgives.org or text BOOKS to 27722

Dreamforce Gala
Featured Bands:
Foo Fighters
Gary Clark, Jr.
When:
Thursday, September 17
7-11pm Pacific
Where:
Pier 70*
San Francisco, CA 94107
*you must have a full conference pass to attend

What: AppBash Party
When: Wednesday, September 16, 2015
Where: City View at the Metreon
Who: Customers and Partners
Time: 7:00pm for Partners and 9:00pm for
Customers/Partners
Required Access:
Dreamforce Full Conference Pass, or
Booth Pass and ID + Completed Game Card
Join Us at the Dreamforce AppBash Party

Thank you
We’ll see you there on Wednesday night! City View at the Metreon.

Developer Zone
Developer Sessions
Internet of things and Wearables area
Salesforce for Apps showcase
Trailhead comes to life

Admin Zone
Admin Keynote & Theater Sessions
Data Management & Modeling
Set Up Salesforce
MVP led sessions
Giveaways and Admin Day

Sales Zone and Analytics Zone
3rd Floor of Moscone West
Sales Zone featuring Lightning

Small Business Zone
SMB Zone
3rd Floor of Moscone West Data, Pardot, SIQ, Desk, Sales, Service & Heroku
Multiple demo sessions Theater sessions and giveaways

130
Marketing Zone
Westfield Center Deep dives into the product
Great breakouts and sessions Demo stations and giveaways

Dreampark
Two stages with live bands
Keynote overflow viewing
Games, food, and drinks
Daily volunteer activities and book drive
Welcome Reception
Airstream trailers

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