USA 2012 Presidential Election Speech Reactions

USA 2012 Presidential Election Speech Reactions

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  The ups anddowns of Presidential candidates. Hundreds of Americans have recorded their second-by- second reactions to highlights of the two Presidential candidates’ speeches with Roy Morgan’s Reactor. September 2012 Please direct any queries to [email protected] Roy Morgan Research – HEAD OFFICE: 328 Wall Street, Princeton NJ 08540 Telephone: +1 (908) 938 3783 © Roy Morgan Research
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  The Online Reactor ©2012 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. PTI02 2
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  The Online Reactor On September 12 & 13, 2012, hundreds of Americans recorded their second-by- second reactions to highlights of the two Presidential candidates’ speeches with Roy Morgan’s Reactor. The Reactor (the original Worm) is an effective, proven methodology for measuring emotive (virtually unconscious) reactions speeches & debates, element by element, second by second. It has been proven with thousands of ad & program tests worldwide over more than 20 years. © 2012 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. PTI02 3
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  The 2012 Presidentialnomination acceptance speeches of Barack Obama and Mitt Romney © 2012 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. PTI02 4
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  Mitt Romney talksabout freedom. Positive reaction from both men & women. © 2012 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. PTI02 5
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  18-34yr olds lovePresident Obama’s ‘soaring rhetoric’ about the greatest nation on Earth © 2012 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. PTI02 6
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  Mitt Romney talksabout repealing “Obamacare”. This appeals most to 35-49yr olds. © 2012 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. PTI02 7
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  Mitt Romney talkingabout supporting children and providing for improved education outcomes also appeals strongly to 35-49yr olds © 2012 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. PTI02 8
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  Surprisingly, Romney frequentlyscored higher with 18 to 34 year-olds than Obama (the segment in the middle that scored lower with younger voters). © 2012 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. PTI02 9
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  This graph showssegments, alternating between Romney & Obama’s speeches, demonstrating the President’s compelling appeal to women (red line). © 2012 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. PTI02 10
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  Supporters of eachparty stick strongly with their chosen candidates as shown by the Reactor graph below these images. © 2012 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. PTI02 11
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  This suggests that,to win the election, both candidates should target Independent voters in the middle. © 2012 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. PTI02 12
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  Videos of highlightsavailable on You Tube View a five minute video of the reactions of different age groups of Americans. This three minute video show’s reactions graphed by people’s usual Party preference. President Obama’s superior appeal to women is obvious in this four minute video which graphs reactions by gender. For further details or to request access to the full results of the Reactor results of the Presidential Nomination Acceptance Speeches, email: [email protected] © 2012 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. PTI02 13