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Putting Magic in Magical products
Bringing to life IoT IDEAS With rapid prototyping
MOE TANABIAN
VP of Engineering | Head of IoT Innovation Lab
Samsung Electronics
ABOUT ME
MOE TANABIAN
Vice President of Engineering,
Head of Smart Things IoT Innovation Lab
Samsung Electronics, San Jose, CA
16 years of industry experience in building and
launching CE, Mobility and Wireless products in
companies such as Samsung, Amazon, Nortel
2!
Product Innovation – The Maker Way
Silicon Valley way of Innovation by Tinkering, Hacking and Making
Moe Tanabian - Head of Samsung Smart Things IoT Innovation Lab in the Bay Area
4!
What	
  is	
  this	
  “Maker”	
  thing?	
  
Visionary	
  products	
  are	
  NOT	
  envisioned	
  over-­‐night	
  
5!
Then	
  how	
  are	
  great	
  new	
  products	
  born?	
  
7!
It	
  all	
  starts	
  with	
  a	
  burning	
  desire,	
  a	
  missing	
  piece	
  –	
  Why	
  can’t	
  we	
  do	
  “THIS”	
  
And	
  -­‐	
  is	
  this	
  a	
  material	
  addressable	
  market	
  with	
  growth	
  potenHal?	
  
8!
2015 2018
Our	
  core	
  tenets	
  of	
  product	
  innovaHon	
  
9!
X-­‐Device	
  
Experiences	
  
Indiscernible	
  UI	
  
Superb	
  SIMPLE	
  
Experience	
  
Seamless	
  D2D	
  
experiences	
  
across	
  Samsung	
  
devices	
  
Dras5cally	
  Simple	
  
UX	
  –	
  AQracHve,	
  
Natural	
  design	
  
Sensor,	
  Context,	
  
Machine	
  Learning	
  –	
  
enable	
  minimal	
  to	
  
No	
  UI	
  UX	
  
	
  
	
  
Our	
  product	
  development	
  is	
  Market	
  Driven	
  
10!
Enabling
Technology
Team
Product
Development
Team
Market based IoT based
Innovative Products 
Market & Product 
needs & insight
(what technologies we need to focus on)
Enabling Technologies
(COMM, SEN, SVC, ML, SEC)
+
 =
Beautiful simple 
Smart products
If	
  all	
  YES,	
  Then	
  we	
  get	
  together	
  and	
  beat	
  the	
  h^%$	
  out	
  of	
  it	
  
11!
Then	
  we	
  do	
  the	
  IniHal	
  coarse	
  designs	
  
12!
More	
  refined	
  designs…	
  
13!
And	
  then	
  we	
  Make	
  stuff	
  
14!
And	
  we	
  Write	
  code…	
  
15!
Test	
  and	
  Iterate	
  through	
  designs…	
  
16!
Make	
  more	
  stuff…	
  
17!
Write	
  more	
  code…	
  
18!
Test	
  again	
  the	
  design	
  for	
  UX,	
  and	
  Technical…	
  
19!
We	
  do	
  this	
  cycle	
  of	
  	
  	
  Make	
  !	
  Test	
  !	
  Validate	
  	
  	
  a	
  few	
  (~6-­‐15)	
  Hmes	
  	
  
(each	
  taking	
  2-­‐3	
  weeks)	
  
20!
And	
  finally….	
  
21!
Finally	
  we	
  demo	
  and	
  handover	
  to	
  HQ	
  
22!
So,	
  What	
  is	
  the	
  core	
  of	
  how	
  we	
  do	
  things?	
  
23!
Tenets	
  of	
  Successful	
  Making	
  –	
  how	
  to	
  make	
  this	
  happen	
  
24!
1 2 3
Mix of Design &
Technology
Rapid Iterations Duality of skills in x-
Functional Small
Teams
25!
1
Mix of
Design and
Technology in
thinking &
Making
26!
2
Rapid Iteration
over Ideate /
Make / Pivot
2
Also Worth reading
28	
  
BACKUP	
  SLIDES	
  
	
  
Moe Tanabian
@motanabian
www.linkedin.com/in/mtanabian/
29	
  
Building IoT Products
With RAPID PROTOTYPING using Open HW and SW
ABOUT ME
30!
Rapid prototyping puts the magic in magical products
1.  Rapid	
  Prototyping	
  is	
  fundamental	
  
to	
  Innova5on	
  and	
  Disrup5on	
  	
  
2.  This	
  applies	
  even	
  more	
  to	
  IoT,	
  since	
  
almost	
  always	
  HW	
  ins	
  involved	
  	
  	
  
OUTLINE
31!
Design Success Factors
For IoT products
•  Connected
•  Senses & reacts; can enable action proactively
•  Often limited IO capabilities
•  Best designed when user does not notice them
•  Part of human spaces: On-body, Living, Office,
Transportation
32!
CHARACTERISTICS OF IoT Devices
33!
OOBE ( Out Of Box Experience)
SOCIAL WEIGHT
SW = CL + PP + SC
CL → cognitive load
PP → physical presence
SC → social convention
34!
Source:A.	
  Toney,	
  B.	
  Mulley,	
  B.	
  H.	
  Thomas,	
  and	
  W.	
  Piekarski,	
  “Social	
  weight:	
  designing	
  to	
  minimise	
  the	
  social	
  consequences	
  arising	
  from	
  technology	
  use	
  by	
  the	
  mobile	
  professional,”	
  Personal	
  and	
  Ubiquitous	
  
Compu5ng,	
  vol.	
  7,	
  no.	
  5,	
  pp.	
  309–320,	
  2003.
SOCIAL WEIGHT
CL: •••
PP: ••••
SC: •••••"
CL: ?
PP: ••••••••••
SC: ••••••••••••••
35!
CL: Cognitive Load -- PP: Physical Presence -- SC: Social Convention
CL: •
PP: •
SC: •"
CL: Cognitive Load -- PP: Physical Presence -- SC: Social Convention
CL: ••••
PP: ••••••
SC: ••"
CL: ••••
PP: ••••••
SC: ••"
CL: •••••••
PP: ••
SC: ••••"
36!
SOCIAL WEIGHT
CL: Cognitive Load -- PP: Physical Presence -- SC: Social Convention
CL: •
PP: •••
SC: •••"
CL: ••
PP: ••
SC: ••"
CL: •
PP: ••••
SC: ••••••"
37!
SOCIAL WEIGHT
OUTLINE
38!
Connectivity and sensors
Mesh	
   Data	
   Audio	
   Video	
   State	
  
Bluetooth	
   N	
   Y	
   Y	
   N	
   N	
  
BLE	
   N	
   N	
   N	
   N	
   Y	
  
Wi-­‐Fi	
   ~Y	
   Y	
   Y	
   Y	
   N	
  
Wi-­‐Fi	
  Direct	
   N	
   Y	
   Y	
   N	
   N	
  
ZigBee	
   Y	
   N	
   N	
   N	
   Y	
  
ANT	
   N	
   N	
   N	
   N	
   Y	
  
State:	
  	
  
Low	
  bandwidth,	
  	
  
Low	
  Latency,	
  	
  
Low	
  Power	
  Data	
  
Source: IEEE
39!
CONNECTIVITY AND SENSORS –
40!
What do you need?
•  Easily accessible GPIO’s (for Analog and Digital I/O)
•  A computing environment to run IP and HTTP stack
•  A means to connect to easily communicate between 1 and 2, decent
speed and RAM
Computing modules –
ARTIK Platform
41!
•  PIR senses motion from reading heat signature changes in the
environment
•  Widely available, los cost
•  Slow reaction speed (<1Hz)
SENSORS – PIR
SENSORS – PIR
42!
PIR sensor breakout board– Parallax 555-28027
•  Analog or Digital (Schmitt-triggered) output
•  Different view angles based on Fresnel lens used
•  Use a normal GPIO to read
•  You can deduce movement direction, distance, mass
and speed with a array of PIR sensors
SENSORS – PIR
43!
•  Two types: Resistive and LED (photo diode)
•  LED based better responsive
•  Great for detecting proximity and ambient light
SENSORS – PIR
SENSORS – ALS
VCC: 5V
Incandescent Light
Florescent Light
44!
ALS sensor breakout – TEMT 6000
•  Needs power and outputs Analog
•  Connects to an Analog GPIO
•  Out put voltage changes depending on the amount of
ambient light
SENSORS – ALS
45!
•  High sensitivity
•  Needs gain controller
•  Capacitance based
SENSORS – PIR
SENSORS – MIC
46!
Electret Microphone
•  Low cost
•  Needs a pre-Amp
•  Use an Analog GPIO to feed the audio signal
SENSORS – MIC
47!
•  Detects the proximity range
•  RS-232 interface
•  Available for different field of views
SENSORS – PIR
SENSORS – Ultrasound
48!
Ultrasound range finder – MaxSonar-EZ1
•  Output: Analog or Digital (Serial)
•  Fairly accurate
•  Use a digital GPIO to read RS-232
SENSORS – Ultrasound
49!
Temperature sensor– DHT22	
  
•  Output: Digital
•  Use an digital GPIO to read
•  Read frequency <1Hz
SENSORS – Temperature and Humidity
OUTLINE
50!
Reference design for
IoT device
51!
MCU / Application
Processor
Power
Management
Storage
eMMC
UI
Button
Sensors
Wireless Battery
I/O
uUSBDisplay
1-1.5” OLED
Smart watch
Application
Processor
BLE
Transceiver
Wi-Fi
Transceiver
Audio AMP
& Codec
Accelerometer
Magnetic sensor
GPS
Receiver
Gyroscope
Graphics
Processor
(GPU)
Display
1-1.5” LCD, OLED
MEMORY
eMMC
Power
Manager
IO
(USB)
Camera
CCD/CMOS
(sensor)
AFE
52!
Wearable camera
53!
Application
Processor
Load control
Circuit
Relay
Display
Flash
Audio
BLE or
ZB
Wi-Fi
Memory
Capacitive
Touch
Sensor
PIR sensors
(Analog or Digital)
MCU
ALS
(Ambient Light
Sensor)
Triac
dimmer
Load
driver
Smart light bulb or switch
GPIO
54	
  
BACKUP	
  SLIDES	
  
	
  
MOE TANABIAN
@montanabian
www.linkedin.com/in/mtanabian/
55
Moe Tanabian
@motanabian
http://www.linkedin.com/in/mtanabian
mometan@gmail.com
55!

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Use open source and rapid prototyping to put magic in magical products in IoT