Michael King, CTO of Halfaker and Associates, gave a presentation on using Jira to scale a business. He discussed how Halfaker grew and struggled with consistency and risk management across many projects. To address this, Halfaker implemented Jira to define processes, align teams, and manage projects. The presentation covered creating a business architecture, designing process management in Jira, and key Jira concepts like projects, tickets, workflows, boards, dashboards and reporting.