Using Marketing Automation Technology to Strengthen Advocacy Efforts
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Marketing automation software allows organizations to streamline marketing tasks to increase efficiency and effectiveness. It provides tools to create personalized experiences for contacts based on their behaviors and attributes. By taking a 360-degree view of customer interactions, marketers can automatically target groups in customized ways. The presentation suggests ideas for advocacy groups like following up on incomplete transactions, fast-tracking high value leads, and connecting emotionally based on subscriber data. Attendees are invited to ask questions on Twitter.
Using Marketing Automation Technology to Strengthen Advocacy Efforts
- 2. 2 Presented by…. Chris Scavo Digital Marketing Strategist [email protected]
- 3. 3 Agenda • What exactly is Marketing Automation? • Work smarter, not harder • Think outside of the box
- 4. 4 What exactly is Marketing Automation?
- 5. 5 Software designed to streamline marketing tasks to increase efficiency and effectiveness Its not just about automating an email series Personas Scoring Behavior recognition Personalization
- 6. 6 Why automate? Efficiency Dynamic Relevancy Customized Experience
- 8. 8 Work Smarter, Not Harder
- 9. 9 360°Customer View Database Profile Website Activity Email Response Online Community Customer
- 11. 11 Target Group Creation Website activity Member / Donor data Email response activity Online Community activity
- 14. 14 Web Activity
- 15. 15 Think Outside the Box
- 16. 16 Ideas to make you a hero Combine lapsed member data with recent website activity Follow up on transactions started but not completed Identify, fast track and convert high value leads Customize messages based on content adoption
- 17. 17 Score based on whats important
- 18. 18 Tailor based on age
- 19. 19 What matters most? Campaigns based on local efforts Online community involvement Calls for local representatives Use subscriber data to connect emotionally
- 20. 20 Q&A Go to Twitter #CQAdvocacy Stay in touch [email protected]