Using WooCommerce to Scale Your Store
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The document discusses the current state of ecommerce and highlights the pros and cons of using WooCommerce as an ecommerce platform. It emphasizes the importance of defining site priorities and outlines the key features of WooCommerce, such as ownership of content, customizability, and no transaction fees, as well as challenges like maintenance and setup complexity. The future of ecommerce is also touched upon, focusing on improved structure, collaboration, and creativity within the WooCommerce ecosystem.
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Using WooCommerce to Scale Your Store
- 2. #WPEIGNITE Choosing the Right eCommerce Platform for Your Build. Using WooCommerce to Scale Your Store.
- 3. #WPEIGNITE 3 #WPEIGNITE Agenda. 1. Overview on the State of eCommerce 2. Defining Site Priorities, Objectives, and Values 3. Pros and Cons of WooCommerce 4. The future of eCommerce 5. Q&A
- 4. #WPEIGNITE VP, Product eCommerce, WP Engine MODERATOR: Sajal Agrawal Solutions Engineer, WP Engine @aaron_onken Product Manager, Sr. eCommerce, WP Engine Product Marketing, WP Engine @jdailey Sajal Agrawal Joshua Dailey Aaron Onken Jeremy Benoit Welcome.
- 5. #WPEIGNITE 5 • Online purchasing and selling accelerated in 2020 and 2021 • 2022 Continues on the Momentum • Creativity, innovation, and greater investment in new business models • eCommerce platforms are not one-size-fits-all State of eCommerce.
- 7. #WPEIGNITE 7 #WPEIGNITE How do you make the best choice for your brand or customer? Defining site priorities, objectives, and values.
- 8. #WPEIGNITE 8 What do you value for your store? Scalable Performance optimized Low cost because it’s an MVP Customizable Need to get to market fast Able to edit without a developer Organic SEO Easy to migrate Is your business subscription (or other model)
- 9. #WPEIGNITE 9 Categories to consider. Fast Need it now Good Quality Affordable budget conscious
- 10. #WPEIGNITE Pros and Cons Solutions Engineer WP Engine @aaron_onken Aaron Onken
- 11. #WPEIGNITE 11 • You own your store and your content • Your store is portable • You have more customizability due to WordPress being an entire CMS • There are plenty of WP developers out there to help you • You have more payment gateway options at your disposal • WooCommerce itself is a free plugin to install, lowering the price of entry • WordPress is great for SEO. • No transaction fees • Subscriptions Pros
- 12. #WPEIGNITE 12 #WPEIGNITE • This means you can do what you want with it • You can stand one up, take it down, import products, export products, move it to one host or another, all as you see fit • Fairly easy to export your content and import it into a different CMS • You have total control over your site • Some WordPress hosts don’t even have content / product restrictions You own your store and your content. #WPEIGNITE
- 13. #WPEIGNITE 13 #WPEIGNITE • Choice of host • Various price points out there • Some managed, some unmanaged Your store is portable. #WPEIGNITE
- 14. #WPEIGNITE 14 #WPEIGNITE • Thousands of free themes available • You can make the front-end of WordPress look almost any way you want • With the right developer, the possibilities are endless • If you’re a developer at an agency, you have a great deal of freedom • Headless WordPress opens even more opportunities You have more customizability due to WordPress being an entire CMS. #WPEIGNITE
- 15. #WPEIGNITE 15 #WPEIGNITE • If you hire a Shopify dev, you’re restricted to that specific platform There are plenty of WP developers out there to help you. #WPEIGNITE
- 16. #WPEIGNITE 16 #WPEIGNITE • WooComm gateways may be easier out of the gate to set up • Historically, WooComm has had more payment gateways than other ecomm platforms, but some are catching up You have more payment gateway options at your disposal. #WPEIGNITE
- 17. #WPEIGNITE 17 #WPEIGNITE • You can download WooCommerce itself for free • WordPress itself is also free • There are also some very inexpensive WordPress hosting packages out there WooCommerce itself is a free plugin to install, lowering the price of entry.
- 18. #WPEIGNITE 18 • You can also blog! • Other ecomm platforms have limited blog features • Headless WP (via Atlas) has been huge for performance, and therefore SEO WordPress is great for SEO. #WPEIGNITE
- 19. #WPEIGNITE 19 #WPEIGNITE Other ecomm platforms do. WooComm itself charges no transaction fees
- 20. #WPEIGNITE 20 • You need a WordPress website. • Requires extensions for larger-scale product inventories • Extensions or custom development can be expensive • Scaling your store often means increasing costs • Maintenance • Plugin support takes time. • Can be challenging to set up for non-developers. • Hosting is a separate expense Cons
- 21. #WPEIGNITE 21 #WPEIGNITE • Some people just don’t want one • When some people hear “WordPress” they think “insecure” • WordPress does require maintenance You need a WordPress website. #WPEIGNITE
- 22. #WPEIGNITE 22 #WPEIGNITE WooCommerce can handle subscriptions with a free plugin. (Shopify can’t accommodate subscriptions without a premium plugin.) Subscriptions. #WPEIGNITE
- 23. #WPEIGNITE 23 #WPEIGNITE • I’ve migrated a lot of WooCommerce sites in my time • Almost none of them have only one WooComm plugin Requires extensions for larger-scale product inventories. #WPEIGNITE
- 24. #WPEIGNITE 24 #WPEIGNITE Although you can do just about anything with your WordPress site, that often means either more plugins or hiring a developer Extensions or custom development can be expensive. #WPEIGNITE
- 25. #WPEIGNITE 25 #WPEIGNITE • Your WordPress database grows with time • Plugins need to be updating and they potentially introduce security vulnerabilities • Although there are various agencies out there that offer “Shopify maintenance” services, most of those services are actually external to Shopify • Unless you have a managed host, WooCommerce also means maintenance to the WordPress core, PHP, MySQL, etc. • Again, if you pay a developer for this, developer time is expensive Maintenance. #WPEIGNITE
- 26. #WPEIGNITE 26 #WPEIGNITE • Shopify support comes directly from Shopify • WooCommerce support can take time • Even if you have a responsive host, support for plugin-related issues often still has to go to the plugin developer’s support channels Plugin support takes time. #WPEIGNITE
- 27. #WPEIGNITE 27 #WPEIGNITE • Initial setup takes time for DIY-ers • Once again, you may have to hire a developer for a site with heavy customization Can be challenging to set up for non-developers. #WPEIGNITE
- 28. #WPEIGNITE 28 #WPEIGNITE • Your Shopify fees cover your hosting • Your WooCommerce plugin fees don’t Hosting is a separate expense. #WPEIGNITE
- 29. #WPEIGNITE 29 PROS ● You own your store and your content ● Your store is portable ● You have more customizability due to WordPress being an entire CMS ● There are plenty of WP developers out there to help you ● You have more payment gateway options at your disposal ● WooCommerce itself is a free plugin to install, lowering the price of entry ● WordPress is great for SEO ● No transaction fees ● Subscriptions CONS ● You need a WordPress website ● Requires extensions for larger-scale product inventories ● Extensions or custom development can be expensive ● Scaling your store often means increasing costs ● Maintenance ● Plugin support takes time ● Can be challenging to set up for non-developers. ● Initial setup takes time (for diy-ers) ● Hosting is a separate expense WooCommerce pros and cons.
- 30. #WPEIGNITE The Future of eCommerce eCommerce Product Manager, Sr. WP Engine Jeremy Benoit
- 31. #WPEIGNITE 31 #WPEIGNITE A future for eCommerce. 1. Structure worthy of a true eCommerce engine 2. Collaborating for a better WooCommerce 3. eCommerce Creativity 4. Headless with Atlas
- 32. #WPEIGNITE 32 #WPEIGNITE • An Orders table adds the structural integrity of a true eCommerce engine • Dedicated indexes & less busy tables • Better support especially for ▪ High traffic stores ▪ Stores with larger product catalogs Improved Scalability, Reliability & Speed of Orders. #WPEIGNITE
- 33. #WPEIGNITE 33 #WPEIGNITE • Help to validate performance success • Stable and performant hosting for a new world of Orders • Updates to these changes will be available in the coming months Collaboration for a better WooCommerce. #WPEIGNITE
- 34. #WPEIGNITE 34 #WPEIGNITE • Shopify continues to lean into a closed environment with their latest payments platform • Checkout customization can be critical for business ▪ Submitting additional data for B2B ▪ Customizing send-off and customer engagement experiences post checkout • WordPress & WooCommerce offer the best storefront customization experience ▪ Product building experiences within the storefront eCommerce Creativity. #WPEIGNITE
- 35. #WPEIGNITE 35 #WPEIGNITE • Atlas enables WordPress as a CMS for modern web development toolkits ▪ Allows publishers to use the interface they know and love ▪ Gives developers flexibility in UI and Application frameworks for front-end development • Focused on developing the optimal method of customization of the site experience and backend integrations Headless with Atlas. #WPEIGNITE
- 36. #WPEIGNITE Q&A For any questions we don’t get to cover off today, please reach out to [email protected], thanks!
- 37. #WPEIGNITE Thank You! For any questions we don’t get to cover off today, please reach out to [email protected], thanks!
- 38. #WPEIGNITE 38 • Structure worthy of a true eCommerce engine • Collaborating for a better WooCommerce • eCommerce Creativity • Headless with Atlas A future of eCommerce.