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UX in the Age of AI:
Leading with Design
Carol Smith @carologic
UXPA 2018, Puerto Rico
June 25, 2018
Advanced
Technologies Group
UX in the Age of AI: Leading with Design / @carologic
Help humanity...
Why does
UX work need
to change?
Complex
Unknowable
Confusing
Mysterious
UX in the Age of AI: Leading with Design / @carologic
AI is Imperfect
โ€ข Systems made and curated by humans who are:
โ€“ Flawed.
โ€“ Inconsistent.
โ€“ Limited.
โ€“ Biased.
โ€“ Constantly changing.
โ€“ Messy!
Engender Trust
UX in the Age of AI: Leading with Design
UX in the Age of AI: Leading with Design / @carologic
Data
โ€ข Who made the data?
โ€ข What is dataโ€™s provenance?
UX in the Age of AI: Leading with Design / @carologic
Data creator: Writer
โ€ข Creates scripts and
stories for โ€œrobots.โ€
โ€ข Determines how and
when will be presented.
UX in the Age of AI: Leading with Design / @carologic
Why should we care?
โ€ข What are his biasโ€™?
โ€“ Straight white male.
โ€“ Reused scripts due to deadlines and a lack of creativity.
โ€“ What else?
โ€ข How did this affect the experience?
โ€ข Does it matter?
Who trained
and programmed
the system?
UX in the Age of AI: Leading with Design / @carologic
System training and maintenance: Scientists
โ€ข Triage system when
there are issues.
โ€ข Adjust programming
and settings.
โ€ข Review previous
stories โ€œStep into
analysisโ€
UX in the Age of AI: Leading with Design / @carologic
Why should we care?
โ€ข What are their weaknessesโ€™?
โ€“ Not very creative.
โ€“ Seemingly minimal exposure to the rest of the world.
Why
is it
doing that?
UX in the Age of AI: Leading with Design / @carologic
Reveries (the small gestures hosts present)
UX in the Age of AI: Leading with Design / @carologic
Why did they start doing that?
โ€ข Ford/Arnold as
programmer.
โ€ข Westworld does
an excellent
job of explaining this.
UX in the Age of AI: Leading with Design / @carologic
Why should we care?
โ€ข No context - few mental models.
โ€ข Help understand what is going on.
UX in the Age of AI: Leading with Design / @carologic
Left reality quicklyโ€ฆ Not a great exampleโ€ฆ
UX in the Age of AI: Leading with Design / @carologic
To engender trust, provide transparency
โ€ข Who made the data?
โ€ข Who trained/programmed the system?
โ€ข Why system providing data it is?
Why is UX different?
UX in the Age of AI: Leading with Design / @carologic
AI is dynamic
โ€ข Mature AI takes data and training
- applies to new situations.
โ€ข Attributions to new data may be:
โ€“ Inaccurate
โ€“ Weird
โ€“ Inappropriate
โ€“ Unintended
What is AI?
AI is present when computers/machines
โ€“ Exhibit intelligence
โ€“ Perceive their environment
โ€“ Take actions/make decision
to maximize chance of success at a goal
Our Road to Self-Driving Vehicles | Uber ATG
https://youtu.be/27OuOCeZmwI
UX in the Age of AI: Leading with Design / @carologic
AI/Cognitive computers are
โ€ข Made with algorithms.
โ€ข Limited domain knowledge โ€“ only what you teach.
โ€ข Control ONLY what we give them control of.
โ€ข Aware of nuances and can continue to learn.
UX in the Age of AI: Leading with Design / @carologic
Types of AI
โ€ข Machine Learning
โ€“ Supervised learning
โ€“ Unsupervised learning
โ€“ Reinforced learning
โ€ข Deep Learning
โ€ข Pattern Recognition
โ€“ Natural Language Processing
โ€“ Image Analysis
Artificial Intelligence Demystified by. Rahul December 23, 2016. Analytics Vidhya
https://www.analyticsvidhya.com/blog/2016/12/artificial-intelligence-demystified/
UX in the Age of AI: Leading with Design / @carologic
Taxonomies and Ontologies Come to Life
(NOT like humans learn)
Photo: https://commons.wikimedia.org/wiki/File:Baby_Boy_Oliver.jpg
UX in the Age of AI: Leading with Design / @carologic
Humans Teach and Monitor AI
โ€ข Water โ€“ add new information and teach (continuous)
โ€ข Thin โ€“ pluck poor performing models, bad patterns
โ€ข Prune โ€“ as AI matures, continuous monitoring,
adding and removing functionality.
โ€ข Cull โ€“ remove/stop broken/biased models.
UX in the Age of AI: Leading with Design / @carologic
Use Case: Lawn care treatment selection.
โ€ข Users: Lawn technicians and sales people.
โ€ข Goal: More quickly and effectively customize solutions
for customers and minimize costs
(time, effort, chemical amount, cost to customer, etc.).
UX in the Age of AI: Leading with Design / @carologic
Hire a Consulting Firm
โ€ข Understand users, goals.
โ€ข Review existing data
โ€“ Knowledge about lawn care products.
โ€“ Great data from a few technicians.
โ€“ Create ground truth and teach AI (few weeks).
UX in the Age of AI: Leading with Design / @carologic
This looks familiar?
โ€ข Information Architecture!
โ€ข Organizing huge amounts of information.
โ€ข Requires deep understanding of the content.
UX in the Age of AI: Leading with Design / @carologic
Canโ€™t Just Turn AI systems on
โ€ข Subject matter experts (SMEโ€™s) knowledge needed
โ€“ Lawyers
โ€“ Machinists
โ€“ Insurance adjusters
โ€“ Physicians
โ€ข Working with experts in AI systems.
UX in the Age of AI: Leading with Design / @carologic
Lawn Care โ€“ Data and Training
โ€ข Data:
โ€“ Patterns across customers
โ€“ Effectiveness
of treatments.
โ€“ Extent of problems,
pests, etc.
โ€ข Training for:
โ€“ Types of grass.
โ€“ Conditions (sun
exposure, etc.).
โ€“ Customer attitude
about lawn care.
UX in the Age of AI: Leading with Design / @carologic
Ready for Use
โ€ข Experts begin reviewing results
โ€“ Too many recommendations for heavy chemical use.
โ€“ Need to replace models that arenโ€™t working.
โ€ข But what went wrong
Whose problem
are we solving?
What
is the problem?
UX in the Age of AI: Leading with Design / @carologic
Like Any Good UX
โ€ข Understand problem deeply.
โ€ข Build right AI system to solve problem.
โ€ข Different problems require different systems.
UX in the Age of AI: Leading with Design / @carologic
Who will use the system and why?
โ€ข What are their goals?
โ€ข What problems are they trying to solve?
โ€“ Is this a problem a computer can solve?
โ€“ Is AI the right solution?
โ€“ What is out of scope?
โ€ข Are they working independently or together?
โ€“ How might they collaborate?
UX in the Age of AI: Leading with Design / @carologic
How trusting are the users of AI?
โ€ข Work to gain trust?
โ€ข What might engender trust via the UI?
โ€ข Add โ€œfunโ€ to show it is working?
UX in the Age of AI: Leading with Design / @carologic
What questions most likely asked about data?
โ€ข Whatโ€ฆ
โ€“ Comes next?
โ€“ Outliers?
โ€“ Changed? How can I tell what changed?
โ€“ New? Unexpected?
โ€“ Validates assumptions?
โ€“ Increased/decreased frequency?
UX in the Age of AI: Leading with Design / @carologic
Anticipated changes with AI system?
โ€ข Not just throwing AI in (just because you can...)
โ€ข What is intention? What kind of improvements?
โ€ข What might a machine do better or faster?
โ€ข What is not going to be improved (out of scope)?
UX in the Age of AI: Leading with Design / @carologic
What are potential unintended consequences?
โ€ข Understand userโ€™s fears.
โ€ข Those fears should be well known.
โ€ข Figure out how to address fears.
โ€ข Fears lead to potential unintended consequences.
โ€“ Preparing for these will protect your users.
UX in the Age of AI: Leading with Design / @carologic
AI Management Matches Org Ecosystem
โ€ข Microcosm of organization
โ€“ Not independent of organization
โ€“ Same issues
โ€ข Need similar support
โ€“ Need people curating content
โ€“ Watching for issues, etc.
โ€“ Who is responsible for managing, training, and oversight?
Content
UX in the Age of AI: Leading with Design / @carologic
Data Source
โ€ข In existence?
โ€ข Available?
โ€ข High quantity?
โ€ข High quality?
Photo by sunlightfoundation
https://www.flickr.com/photos/sunlightfoundation/2385174105
UX in the Age of AI: Leading with Design / @carologic
Curation
โ€ข Where content sourced from?
โ€“ What bias does it already have?
โ€“ How will it be organized?
โ€“ What are potential unintended consequences?
โ€ข Who is creating/curating collection?
โ€“ Respected experts in the industry?
โ€“ Diverse, socio-economic, cross cultural, international team?
โ€œ3 guiding principles for ethical AI, from IBM CEO Ginni Romettyโ€
by Alison DeNisco. January 17, 2017, Tech Republic http://www.techrepublic.com/article/3-
guiding-principles-for-ethical-ai-from-ibm-ceo-ginni-rometty/
UX in the Age of AI: Leading with Design / @carologic
All data is biased - what is bias?
โ€ข Human condition - we all bring our personal
experience and knowledge with us.
โ€ข Affected by:
โ€“ Social class, resource availability.
โ€“ Race, Gender, Sexuality.
โ€“ Culture, Theology, Tradition.
โ€“ Other factors we arenโ€™t even aware of.
โ€œWe often have
no way of knowing
when and why people
are biased.โ€
- Sandra Wachter
Q&A: Should artificial intelligence be legally required to explain itself?
By Matthew Hutson, May. 31, 2017. Interview with Sandra Wachter, data ethics researcher at Univ. of Oxford and Alan Turing Institute.
http://www.sciencemag.org/news/2017/05/qa-should-artificial-intelligence-be-legally-required-explain-itself
UX in the Age of AI: Leading with Design / @carologic
Lawn Care - what happened?
โ€ข Understand users, goals.
โ€ข Review existing data
โ€“ Knowledge about lawn care products.
โ€“ Great data from a few technicians.
โ€“ Create ground truth and teach AI (few weeks).
UX in the Age of AI: Leading with Design / @carologic
Data Source Problematic
โ€ข Few technicians who are
great at documenting.
โ€“ Prefer using chemicals
to treat lawns.
โ€“ Limited data biased
towards chemical use.
โ€ข Most technicians, take
horrible notes.
โ€ข Prefer โ€œall naturalโ€
treatments.
Neither are wrong.
Limited data created a bias.
AI is only as good as data
and time spent improving it.
Biased based on what taught.
UX in the Age of AI: Leading with Design / @carologic
Data created by those who write
โ€ข History written by victors.
โ€ข Lawn care specialists.
Training
UX in the Age of AI: Leading with Design / @carologic
Which experts will train the system?
โ€ข How are they vetted?
โ€ข How frequently will they be available?
โ€ข How will quality be maintained?
โ€ข Where will they work?
โ€ข What process will they use?
โ€ข When something goes wrong, how do you respond?
UX in the Age of AI: Leading with Design / @carologic
Accuracy of system
โ€ข How important is
accuracy?
โ€ข Consider a reverse
card sorting exercise
Image: Gerry Gaffney. (2000) What is Card Sorting? Usability Techniques Series,
Information & Design. http://www.infodesign.com.au/usabilityresources/design/cardsorting.asp
UX in the Age of AI: Leading with Design / @carologic
Across Industries โ€“ Priority of Accuracy Varies
Higher Priority
90-99%+
Lower Priority
60-89% accuracy is acceptable
Financial
Ecommerce
Design AI
Responsibly
UX in the Age of AI: Leading with Design / @carologic
UX professionals must pushโ€ฆ
โ€ข Keep people at the center of our work.
โ€ข Userโ€™s goals.
โ€ข Ethics
โ€“ For our users.
โ€“ For humanity.
Intentional
Design
http://www.flickr.com/photos/rockyvi/6451635085/sizes/m/in/photolist-aQ7jkF/
Some rights reserved by Rocky VI - http://www.flickr.com/photos/rockyvi/
License: http://creativecommons.org/licenses/by-nc-nd/2.0/
UX in the Age of AI: Leading with Design / @carologic
Intentional Design
โ€ข Keep people and data safe.
โ€ข When unintended consequences arise,
how do we deal with them?
UX in the Age of AI: Leading with Design / @carologic
Make it your business to keep people safe
โ€ข Make contingency plans.
โ€“ Warning signs?
โ€“ How do we deal with unintentional consequences?
โ€“ What is the worst potential outcome?
UX in the Age of AI: Leading with Design / @carologic
Make a Plan
โ€ข No need to imagine every single situation
โ€ข Focus on how youโ€™ll react to worst situations:
โ€“ What happens when it becomes a Nazi?
โ€“ What happens when it does XYZ unexpectedly?
UX in the Age of AI: Leading with Design / @carologic
What will you do?
โ€ข What is the method for
โ€œturning it offโ€?
โ€“ Who turns it off? How?
โ€“ Who has access?
โ€ข Who is notified
immediately?
โ€ข Unintended consequences
of turning it off?
Googleโ€™s new tensor processing units:
https://www.nytimes.com/2018/02/12/technology/google-artificial-intelligence-chips.html
UX in the Age of AI: Leading with Design / @carologic
Back doors and brakes
โ€ข A way to get into the system and shut it down.
โ€ข Secured from inside and outside.
โ€ข โ€œIf itโ€™s not usable, itโ€™s not secure.โ€
โ€“ Jared Spool, IAS17
Unintuitive and Insecure: Fixing the Failures of Authentication,
Jared Spool, IA Summit 2017
Grady Booch, Scientist, philosopher, IBMโ€™er https://www.ted.com/talks/grady_booch_don_t_fear_superintelligence
UX Responsibility:
Ensure that humans
can unplug
the machines!
Crazy, Evil?
Reduce their power.
UX in the Age of AI: Leading with Design / @carologic
PAPA Policy
UX in the Age of AI: Leading with Design / @carologic
Indicators of ethics
โ€ข Richard Mason - ethical discussion of security
and controls
โ€ข PAPA Policy
โ€“ Privacy
โ€“ Accuracy
โ€“ Property
โ€“ Accessibility (access to information, not #a11y)
Ethical Issues in IS by Richard Masonโ€™s
H/T to Andrea Resmini
https://www.gdrc.org/info-design/4-ethics.html
UX in the Age of AI: Leading with Design / @carologic
Privacy
โ€ข Who owns the data?
โ€“ User owns what and when?
โ€“ Organization owns what and when?
โ€ข What must a user reveal?
โ€“ Life expectancy of data?
โ€“ Transitional phases?
UX in the Age of AI: Leading with Design / @carologic
Accuracy
โ€ข What is good enough?
โ€ข Set a bar (a goal)
โ€ข Keep going until attain goal
โ€ข More accurate, exponential effort
UX in the Age of AI: Leading with Design / @carologic
Property
โ€ข Who owns the data?
โ€“ User owns what and when?
โ€“ Organization owns what and when?
โ€ข What must a user reveal?
โ€“ Life expectancy of data?
โ€“ Transitional phases?
UX in the Age of AI: Leading with Design / @carologic
Accessibility of Data
โ€ข What do we have a right to access?
โ€ข Barriers
โ€“ Literacy and awareness.
โ€“ Connection to internet โ€“ economics and location.
โ€“ Access to pertinent data.
UX in the Age of AI: Leading with Design / @carologic
Who gets to use our tools?
โ€ข โ€œWhen we do not design for people with disabilities
we are being ableistโ€
โ€“ Anne Gibson @perpendicularme #ias18 Roundtable on Ethics
โ€ข Physical disabilities
โ€ข Cognitive, learning, and neurological
How People with Disabilities Use the Web: Overview https://www.w3.org/WAI/intro/people-use-web /
UX in the Age of AI: Leading with Design / @carologic
Sharing
About
The System
Strong Bad Email #45 โ€“ Techno - Strong Bad makes a techno song.
https://youtu.be/JwZwkk7q25I Homestarrunnerdotcom Published on Mar 31, 2009
UX in the Age of AI: Leading with Design / @carologic
Communication and responsibility
โ€ข How is communication about the AI handled?
โ€“ How do you report issues?
โ€ข To whom?
โ€“ Everyone needs to be bought in.
โ€“ Not everyone can fix it.
UX in the Age of AI: Leading with Design / @carologic
Potential Bias
โ€ข Show awareness; acknowledge issues.
โ€“ What are potential signs of building bias?
โ€“ Over communicate about potential bias.
โ€ข Acknowledge potential for bad decisions
based on data.
โ€“ Who is responsible?
UX in the Age of AI: Leading with Design / @carologic
Data and Training Transparency
โ€ข What data was it based on?
โ€“ Sources referenced?
โ€“ Access to overall collection?
โ€ข Who trained AI?
โ€“ Experience? Background? Vetting?
โ€“ Who will update it? How often?
UX in the Age of AI: Leading with Design / @carologic
How do users know when something is wrong?
โ€ข Show examples.
โ€“ Bias has changed.
โ€“ Accuracy has decreased.
โ€ข Where do these examples live?
โ€ข How can a user contest something and report it?
โ€“ When should they expect a response?
UX in the Age of AI: Leading with Design / @carologic
Confidence in Content
โ€ข Ratings? A scale?
โ€ข How is โ€˜ABCโ€™ comparable to other entries?
โ€“ โ€œTopโ€ entryโ€?
โ€“ Potential new discovery in the data?
โ€“ Outside of the AIโ€™s normal purview?
โ€“ Really just a guess?
โ€“ No idea at all?
UX in the Age of AI: Leading with Design / @carologic
Displaying Information
โ€ข AI generated content
โ€“ separate from other content?
โ€“ marked as AI generated?
โ€“ more clearly referenced?
โ€“ does it matter?
As AI matures
update
communication approach
UX in the Age of AI: Leading with Design / @carologic
UX Ethics for AI
UX in the Age of AI: Leading with Design / @carologic
If we donโ€™t ask tough
questions, who will?
Do we want users
to trust AI?
How much?
Humans teach what we feel is importantโ€ฆ teach them to share our values.
Grady Booch, Scientist, philosopher, IBMโ€™er https://www.ted.com/talks/grady_booch_don_t_fear_superintelligence
UX in the Age of AI: Leading with Design / @carologic
Help humanity...
UX in the Age of AI: Leading with Design / @carologic
Creating Ethical AI
โ€ข Less-biased content.
โ€ข Transparency of data sources and training.
โ€ข Intentional design: Build in safety.
โ€ข Build practices around:
โ€“ PAPA (Privacy, Accuracy, Property, Accessibility)
UX in the Age of AI: Leading with Design / @carologic
Create a code of conduct/ethics
โ€ข What do you value?
โ€ข What lines wonโ€™t your AI cross?
โ€“ What is too far?
โ€“ What are you including?
โ€ข How will you track your progress?
UX in the Age of AI: Leading with Design / @carologic
Take Responsibility
โ€ข Keep humans in control.
โ€ข Hire people affected by bias
โ€“ Non-typical schools, non-typical careers, etc.
โ€“ POC, LGBTQ, women (52% of world).
โ€ข Conduct auditing
โ€“ Algorithmic, data, UI, etc.
How to Keep Your AI from Turning into a Racist Monster by Megan
Garciahttps://www.wired.com/2017/02/keep-ai-turning-racist-monster/
UX in the Age of AI: Leading with Design / @carologic
Learn about making ethical, transparent and fair AI
Toward ethical, transparent and fair AI/ML: a critical reading list, by Eirini Malliaraki, Feb 19 via tweet from
@robmccargow https://medium.com/@eirinimalliaraki/toward-ethical-transparent-and-fair-ai-ml-a-critical-
reading-list-d950e70a70ea
UX in the Age of AI: Leading with Design / @carologic
Teach others about AI
โ€ข Demystify โ€“ use plain language.
โ€ข Teach people how to utilize and benefit
from the system.
โ€ข Provide easy way to raise concerns
(anonymous if appropriate).
UX in the Age of AI: Leading with Design / @carologic
UX professionals must pushโ€ฆ
โ€ข Keep people at the center of our work.
โ€“ Lead with our userโ€™s goals.
โ€“ Ease of use, usability, findability, effectiveness,
efficiencyโ€ฆ
โ€ข Work to mature organizations approach
โ€“ Push back on โ€œtechnology firstโ€ ideas.
โ€“ Lead on ethics - for our users, humanity.
UX in the Age of AI: Leading with Design / @carologic
Donโ€™t fear AI - Explore AI
Try out tools (see Appendix and footer)
Pair with others
UX in the Age of AI: Leading with Design / @carologic
Contact Carol
LinkedIn โ€“ CarolJSmith
Twitter - @Carologic
Slideshare โ€“ carologic
SpeakerRate - CarolJSmith
UX in the Age of AI: Leading with Design / @carologic
Uber is Hiring!
https://www.uber.com/careers/
Advanced
Technologies Group
UX in the Age of AI: Leading with Design / @carologic
Additional Information
and Resources
UX in the Age of AI: Leading with Design / @carologic
AI Tools
โ€ข A list of artificial intelligence tools you can use todayโ€Šโ€”โ€Šfor businesses, by Liam
Hanel, July 11, 2017 on Lyr.AI
https://lyr.ai/a-list-of-artificial-intelligence-tools-you-can-use-today%E2%80%8A-
%E2%80%8Afor-businesses/ and https://medium.com/imlyra/a-list-of-artificial-
intelligence-tools-you-can-use-today-for-personal-use-1-3-7f1b60b6c94f
โ€ข Best AI and machine learning tools for developers, By Christina Mercer, Sep 26,
2017 in Techworld from IDG https://www.techworld.com/picture-gallery/apps-
wearables/best-ai-machine-learning-tools-for-developers-3657996/
โ€ข 15 Top Open Source Artificial Intelligence Tools by Cynthia Harvey, September
12, 2016 on Datamation https://www.datamation.com/open-source/slideshows/15-
top-open-source-artificial-intelligence-tools.html
โ€ข IBM Watson Developer Tools (free trials):
https://console.ng.bluemix.net/catalog/?category=watson
UX in the Age of AI: Leading with Design / @carologic
Want to Know More?
โ€ข The Rise Of Artificial Intelligence As A Service In The Public
Cloud
Rise Of Artificial Intelligence As A Service In The Public Cloud by Janakiram MSV , Forbes Article:
https://www.forbes.com/sites/janakirammsv/2018/02/22/the-rise-of-artificial-intelligence-as-a-service-in-the-public-cloud/#11aa85a8198e
Courses at http://www.fast.ai/
UX in the Age of AI: Leading with Design / @carologic
10 Major Milestones in the History of AI
https://www.analyticsvidhya.com/blog/2016/12/artificial-intelligence-demystified/
UX in the Age of AI: Leading with Design / @carologic
Additional Resources
โ€ข โ€œHow IBM is Competing with Google in AI.โ€ The Information. https://www.theinformation.com/how-ibm-is-
competing-with-google-in-ai?eu=2zIDMNYNjDp7KqL4YqAXXA
โ€ข โ€œThe business case for augmented intelligenceโ€ https://medium.com/cognitivebusiness/the-business-case-for-
augmented-intelligence-36afa64cd675
โ€ข โ€œComparison of machine learning methods applied to birdsong element classificationโ€ by David Nicholson.
Proceedings of the 15th Python in Science Conference (SCIPY 2016).
http://conference.scipy.org/proceedings/scipy2016/pdfs/david_nicholson.pdf
โ€ข โ€œStaplesโ€™ โ€œEasy Buttonโ€ Comes to Life with IBM Watsonโ€ in Business Wire, October 25, 2016.
http://www.businesswire.com/news/home/20161025006273/en/Staples%E2%80%99-%E2%80%9CEasy-
Button%E2%80%9D-Life-IBM-Watson
โ€ข โ€œHow Staples Is Making Its Easy Button Even Easier With A.I.โ€ by Chris Cancialosi, Forbes.
https://www.forbes.com/sites/chriscancialosi/2016/12/13/how-staples-is-making-its-easy-button-even-easier-
with-a-i/#4ae66e8359ef
โ€ข โ€œInside Intel: The Race for Faster Machine Learningโ€
http://www.intel.com/content/www/us/en/analytics/machine-learning/the-race-for-faster-machine-learning.html
UX in the Age of AI: Leading with Design / @carologic
More Resources
โ€ข โ€œUpdate: Why this weekโ€™s man-versus-machine Go match doesnโ€™t matter (and what does)โ€ by Dana
Mackenzie. Science Magazine. Mar. 15, 2016 http://www.sciencemag.org/news/2016/03/update-why-week-s-
man-versus-machine-go-match-doesn-t-matter-and-what-does
โ€ข โ€œFor IBMโ€™s CTO for Watson, not a lot of value in replicating the human mind in a computer.โ€ by Frederic
Lardinois (@fredericl), TechCrunch, Posted Feb 27, 2017. https://techcrunch.com/2017/02/27/for-ibms-cto-
for-watson-not-a-lot-of-value-in-replicating-the-human-mind-in-a-computer/
โ€ข โ€œGoogle and IBM: We Want Artificial Intelligence to Help You, Not Replace Youโ€ Most Powerful Women by
Michelle Toh. Mar 02, 2017. Fortune. http://fortune.com/2017/03/02/google-ibm-artificial-intelligence/
โ€ข โ€œFacebook scales back AI flagship after chatbots hit 70% f-AI-lure rate - 'The limitations of automationโ€˜โ€ by
Andrew Orlowski. Feb 22, 2017. The Register https://www.theregister.co.uk/2017/02/22/facebook_ai_fail/
โ€ข โ€œMicrosoft is deleting its AI chatbot's incredibly racist tweetsโ€ by Rob Price. Mar. 24, 2016. Business Insider
UK. http://www.businessinsider.com/microsoft-deletes-racist-genocidal-tweets-from-ai-chatbot-tay-2016-3
Special Thanks: Soundtrack to 'Run Lola Run', 1998 German thriller film written and directed by Tom Tykwer,
and starring Franka Potente as Lola and Moritz Bleibtreu as Manni. Soundtrack by Tykwer, Johnny Klimek, and
Reinhold Heil
UX in the Age of AI: Leading with Design / @carologic
Even More Resources
โ€ข โ€œIBMโ€™s Automated Radiologist Can Read Images and Medical Recordsโ€ by Tom Simonite, February 4, 2016.
Intelligent Machines, MIT Technology Review. https://www.technologyreview.com/s/600706/ibms-automated-
radiologist-can-read-images-and-medical-records/
โ€ข โ€œThe IBM, Salesforce AI Mash-Up Could Be a Stroke of Geniusโ€ by Adam Lashinsky, Mar 07, 2017. Fortune.
http://fortune.com/2017/03/07/data-sheet-ibm-salesforce/
โ€ข "Google can now tell you're not a robot with just one click" by Andy Greenberg. Dec. 3, 2014. Security: Wired.
https://www.wired.com/2014/12/google-one-click-recaptcha/
โ€ข โ€œEssentials of Machine Learning Algorithms (with Python and R Codes)โ€ by Sunil Ray, August 10, 2015.
Analytics Vidhya. https://www.analyticsvidhya.com/blog/2015/08/common-machine-learning-algorithms/
โ€ข IBM on Machine Learning https://www.ibm.com/analytics/us/en/technology/machine-learning/
โ€ข โ€œAt Davos, IBM CEO Ginni Rometty Downplays Fears of a Robot Takeoverโ€ by Claire Zillman, Jan 18, 2017.
Fortune. http://fortune.com/2017/01/18/ibm-ceo-ginni-rometty-ai-davos/
โ€ข โ€œGoogle and IBM: We Want Artificial Intelligence to Help You, Not Replace Youโ€ by Michelle Toh. Mar 02,
2017. Fortune. http://fortune.com/2017/03/02/google-ibm-artificial-intelligence/
UX in the Age of AI: Leading with Design / @carologic
Yes, even more resources
โ€ข Video: โ€œIBM Watson Knowledge Studio: Teach Watson about your unstructured dataโ€
https://www.youtube.com/watch?v=caIdJjtvX1s&t=6s
โ€ข โ€œThe optimistโ€™s guide to the robot apocalypseโ€ by Sarah Kessler, @sarahfkessler. March 09, 2017. QZ.
https://qz.com/904285/the-optimists-guide-to-the-robot-apocalypse/
โ€ข โ€œAI Influencers 2017: Top 30 people in AI you should follow on Twitter" by Trips Reddy @tripsy, Senior
Content Manager, IBM Watson . February 10, 2017 https://www.ibm.com/blogs/watson/2017/02/ai-
influencers-2017-top-25-people-ai-follow-twitter/
โ€ข โ€œ3 guiding principles for ethical AI, from IBM CEO Ginni Romettyโ€ by Alison DeNisco. January 17, 2017, Tech
Republic http://www.techrepublic.com/article/3-guiding-principles-for-ethical-ai-from-ibm-ceo-ginni-rometty/
โ€ข "Transparency and Trust in the Cognitive Era" January 17, 2017 Written by: IBM THINK Blog
https://www.ibm.com/blogs/think/2017/01/ibm-cognitive-principles/
โ€ข "Ethics and Artificial Intelligence: The Moral Compass of a Machineโ€œ by Kris Hammond, April 13, 2016.
Recode. http://www.recode.net/2016/4/13/11644890/ethics-and-artificial-intelligence-the-moral-compass-of-a-
machine
UX in the Age of AI: Leading with Design / @carologic
Last bit: I promise
โ€ข "The importance of human innovation in A.I. ethics" by John C. Havens. Oct. 03, 2015
http://mashable.com/2015/10/03/ethics-artificial-intelligence/#yljsShvAFsqy
โ€ข "Me, Myself and AI" Fjordnet Limited 2017 - Accenture Digital.
https://trends.fjordnet.com/trends/me-myself-ai
โ€ข "Testing AI concepts in user research" By Chris Butler, Mar 2, 2017. https://uxdesign.cc/testing-ai-
concepts-in-user-research-b742a9a92e55#.58jtc7nzo
โ€ข "CMU prof says computers that can 'see' soon will permeate our livesโ€œ by Aaron Aupperlee. March
16, 2017. http://triblive.com/news/adminpage/12080408-74/cmu-prof-says-computers-that-can-
see-soon-will-permeate-our-lives
โ€ข โ€œThe business case for augmented intelligenceโ€ by Nancy Pearson, VP Marketing, IBM Cognitive.
https://medium.com/cognitivebusiness/the-business-case-for-augmented-intelligence-
36afa64cd675#.qqzvunakw
UX in the Age of AI: Leading with Design / @carologic
Definition: Artificial Intelligence
โ€ข Artificial intelligence (AI) is intelligence exhibited by machines.
โ€ข In computer science, an ideal "intelligent" machine is a flexible rational agent that
perceives its environment and takes actions that maximize its chance of success
at some goal.[1] Colloquially, the term "artificial intelligence" is applied when a
machine mimics "cognitive" functions that humans associate with other human
minds, such as "learning" and "problem solving".[2]
โ€ข Capabilities currently classified as AI include successfully understanding human
speech,[4] competing at a high level in strategic game systems (such as Chess
and Go[5]), self-driving cars, and interpreting complex data.
Wikipedia: https://en.wikipedia.org/wiki/Artificial_intelligence#cite_note-Intelligent_agents-1
UX in the Age of AI: Leading with Design / @carologic
Definition: The Singularity
โ€ข If research into Strong AI produced sufficiently intelligent software, it might be able to reprogram
and improve itself. The improved software would be even better at improving itself, leading to
recursive self-improvement.[245] The new intelligence could thus increase exponentially and
dramatically surpass humans. Science fiction writer Vernor Vinge named this scenario
"singularity".[246] Technological singularity is when accelerating progress in technologies will
cause a runaway effect wherein artificial intelligence will exceed human intellectual capacity and
control, thus radically changing or even ending civilization. Because the capabilities of such an
intelligence may be impossible to comprehend, the technological singularity is an occurrence
beyond which events are unpredictable or even unfathomable.[246]
โ€ข Ray Kurzweil has used Moore's law (which describes the relentless exponential improvement in
digital technology) to calculate that desktop computers will have the same processing power as
human brains by the year 2029, and predicts that the singularity will occur in 2045.[246]
Wikipedia: https://en.wikipedia.org/wiki/Artificial_intelligence#cite_note-Intelligent_agents-1
UX in the Age of AI: Leading with Design / @carologic
Definition: Machine Learning
โ€ข Ability for system to take basic knowledge (does not mean simple or non-complex)
and apply that knowledge to new data
โ€ข Raises ability to discover new information. Find unknowns in data.
โ€ข https://en.wikipedia.org/wiki/Machine_learning
More Definitions:
โ€ข Algorithm: a process or set of rules to be followed in calculations or other problem-
solving operations, especially by a computer.
https://en.wikipedia.org/wiki/Algorithm
โ€ข Natural Language Processing (NLP):
https://en.wikipedia.org/wiki/Natural_language_processing

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UX in the Age of AI: Leading with Design

  • 1. UX in the Age of AI: Leading with Design Carol Smith @carologic UXPA 2018, Puerto Rico June 25, 2018 Advanced Technologies Group
  • 2. UX in the Age of AI: Leading with Design / @carologic Help humanity...
  • 3. Why does UX work need to change?
  • 5. UX in the Age of AI: Leading with Design / @carologic AI is Imperfect โ€ข Systems made and curated by humans who are: โ€“ Flawed. โ€“ Inconsistent. โ€“ Limited. โ€“ Biased. โ€“ Constantly changing. โ€“ Messy!
  • 8. UX in the Age of AI: Leading with Design / @carologic Data โ€ข Who made the data? โ€ข What is dataโ€™s provenance?
  • 9. UX in the Age of AI: Leading with Design / @carologic Data creator: Writer โ€ข Creates scripts and stories for โ€œrobots.โ€ โ€ข Determines how and when will be presented.
  • 10. UX in the Age of AI: Leading with Design / @carologic Why should we care? โ€ข What are his biasโ€™? โ€“ Straight white male. โ€“ Reused scripts due to deadlines and a lack of creativity. โ€“ What else? โ€ข How did this affect the experience? โ€ข Does it matter?
  • 12. UX in the Age of AI: Leading with Design / @carologic System training and maintenance: Scientists โ€ข Triage system when there are issues. โ€ข Adjust programming and settings. โ€ข Review previous stories โ€œStep into analysisโ€
  • 13. UX in the Age of AI: Leading with Design / @carologic Why should we care? โ€ข What are their weaknessesโ€™? โ€“ Not very creative. โ€“ Seemingly minimal exposure to the rest of the world.
  • 15. UX in the Age of AI: Leading with Design / @carologic Reveries (the small gestures hosts present)
  • 16. UX in the Age of AI: Leading with Design / @carologic Why did they start doing that? โ€ข Ford/Arnold as programmer. โ€ข Westworld does an excellent job of explaining this.
  • 17. UX in the Age of AI: Leading with Design / @carologic Why should we care? โ€ข No context - few mental models. โ€ข Help understand what is going on.
  • 18. UX in the Age of AI: Leading with Design / @carologic Left reality quicklyโ€ฆ Not a great exampleโ€ฆ
  • 19. UX in the Age of AI: Leading with Design / @carologic To engender trust, provide transparency โ€ข Who made the data? โ€ข Who trained/programmed the system? โ€ข Why system providing data it is?
  • 20. Why is UX different?
  • 21. UX in the Age of AI: Leading with Design / @carologic AI is dynamic โ€ข Mature AI takes data and training - applies to new situations. โ€ข Attributions to new data may be: โ€“ Inaccurate โ€“ Weird โ€“ Inappropriate โ€“ Unintended
  • 23. AI is present when computers/machines โ€“ Exhibit intelligence โ€“ Perceive their environment โ€“ Take actions/make decision to maximize chance of success at a goal Our Road to Self-Driving Vehicles | Uber ATG https://youtu.be/27OuOCeZmwI
  • 24. UX in the Age of AI: Leading with Design / @carologic AI/Cognitive computers are โ€ข Made with algorithms. โ€ข Limited domain knowledge โ€“ only what you teach. โ€ข Control ONLY what we give them control of. โ€ข Aware of nuances and can continue to learn.
  • 25. UX in the Age of AI: Leading with Design / @carologic Types of AI โ€ข Machine Learning โ€“ Supervised learning โ€“ Unsupervised learning โ€“ Reinforced learning โ€ข Deep Learning โ€ข Pattern Recognition โ€“ Natural Language Processing โ€“ Image Analysis Artificial Intelligence Demystified by. Rahul December 23, 2016. Analytics Vidhya https://www.analyticsvidhya.com/blog/2016/12/artificial-intelligence-demystified/
  • 26. UX in the Age of AI: Leading with Design / @carologic Taxonomies and Ontologies Come to Life (NOT like humans learn) Photo: https://commons.wikimedia.org/wiki/File:Baby_Boy_Oliver.jpg
  • 27. UX in the Age of AI: Leading with Design / @carologic Humans Teach and Monitor AI โ€ข Water โ€“ add new information and teach (continuous) โ€ข Thin โ€“ pluck poor performing models, bad patterns โ€ข Prune โ€“ as AI matures, continuous monitoring, adding and removing functionality. โ€ข Cull โ€“ remove/stop broken/biased models.
  • 28. UX in the Age of AI: Leading with Design / @carologic Use Case: Lawn care treatment selection. โ€ข Users: Lawn technicians and sales people. โ€ข Goal: More quickly and effectively customize solutions for customers and minimize costs (time, effort, chemical amount, cost to customer, etc.).
  • 29. UX in the Age of AI: Leading with Design / @carologic Hire a Consulting Firm โ€ข Understand users, goals. โ€ข Review existing data โ€“ Knowledge about lawn care products. โ€“ Great data from a few technicians. โ€“ Create ground truth and teach AI (few weeks).
  • 30. UX in the Age of AI: Leading with Design / @carologic This looks familiar? โ€ข Information Architecture! โ€ข Organizing huge amounts of information. โ€ข Requires deep understanding of the content.
  • 31. UX in the Age of AI: Leading with Design / @carologic Canโ€™t Just Turn AI systems on โ€ข Subject matter experts (SMEโ€™s) knowledge needed โ€“ Lawyers โ€“ Machinists โ€“ Insurance adjusters โ€“ Physicians โ€ข Working with experts in AI systems.
  • 32. UX in the Age of AI: Leading with Design / @carologic Lawn Care โ€“ Data and Training โ€ข Data: โ€“ Patterns across customers โ€“ Effectiveness of treatments. โ€“ Extent of problems, pests, etc. โ€ข Training for: โ€“ Types of grass. โ€“ Conditions (sun exposure, etc.). โ€“ Customer attitude about lawn care.
  • 33. UX in the Age of AI: Leading with Design / @carologic Ready for Use โ€ข Experts begin reviewing results โ€“ Too many recommendations for heavy chemical use. โ€“ Need to replace models that arenโ€™t working. โ€ข But what went wrong
  • 34. Whose problem are we solving? What is the problem?
  • 35. UX in the Age of AI: Leading with Design / @carologic Like Any Good UX โ€ข Understand problem deeply. โ€ข Build right AI system to solve problem. โ€ข Different problems require different systems.
  • 36. UX in the Age of AI: Leading with Design / @carologic Who will use the system and why? โ€ข What are their goals? โ€ข What problems are they trying to solve? โ€“ Is this a problem a computer can solve? โ€“ Is AI the right solution? โ€“ What is out of scope? โ€ข Are they working independently or together? โ€“ How might they collaborate?
  • 37. UX in the Age of AI: Leading with Design / @carologic How trusting are the users of AI? โ€ข Work to gain trust? โ€ข What might engender trust via the UI? โ€ข Add โ€œfunโ€ to show it is working?
  • 38. UX in the Age of AI: Leading with Design / @carologic What questions most likely asked about data? โ€ข Whatโ€ฆ โ€“ Comes next? โ€“ Outliers? โ€“ Changed? How can I tell what changed? โ€“ New? Unexpected? โ€“ Validates assumptions? โ€“ Increased/decreased frequency?
  • 39. UX in the Age of AI: Leading with Design / @carologic Anticipated changes with AI system? โ€ข Not just throwing AI in (just because you can...) โ€ข What is intention? What kind of improvements? โ€ข What might a machine do better or faster? โ€ข What is not going to be improved (out of scope)?
  • 40. UX in the Age of AI: Leading with Design / @carologic What are potential unintended consequences? โ€ข Understand userโ€™s fears. โ€ข Those fears should be well known. โ€ข Figure out how to address fears. โ€ข Fears lead to potential unintended consequences. โ€“ Preparing for these will protect your users.
  • 41. UX in the Age of AI: Leading with Design / @carologic AI Management Matches Org Ecosystem โ€ข Microcosm of organization โ€“ Not independent of organization โ€“ Same issues โ€ข Need similar support โ€“ Need people curating content โ€“ Watching for issues, etc. โ€“ Who is responsible for managing, training, and oversight?
  • 43. UX in the Age of AI: Leading with Design / @carologic Data Source โ€ข In existence? โ€ข Available? โ€ข High quantity? โ€ข High quality? Photo by sunlightfoundation https://www.flickr.com/photos/sunlightfoundation/2385174105
  • 44. UX in the Age of AI: Leading with Design / @carologic Curation โ€ข Where content sourced from? โ€“ What bias does it already have? โ€“ How will it be organized? โ€“ What are potential unintended consequences? โ€ข Who is creating/curating collection? โ€“ Respected experts in the industry? โ€“ Diverse, socio-economic, cross cultural, international team? โ€œ3 guiding principles for ethical AI, from IBM CEO Ginni Romettyโ€ by Alison DeNisco. January 17, 2017, Tech Republic http://www.techrepublic.com/article/3- guiding-principles-for-ethical-ai-from-ibm-ceo-ginni-rometty/
  • 45. UX in the Age of AI: Leading with Design / @carologic All data is biased - what is bias? โ€ข Human condition - we all bring our personal experience and knowledge with us. โ€ข Affected by: โ€“ Social class, resource availability. โ€“ Race, Gender, Sexuality. โ€“ Culture, Theology, Tradition. โ€“ Other factors we arenโ€™t even aware of.
  • 46. โ€œWe often have no way of knowing when and why people are biased.โ€ - Sandra Wachter Q&A: Should artificial intelligence be legally required to explain itself? By Matthew Hutson, May. 31, 2017. Interview with Sandra Wachter, data ethics researcher at Univ. of Oxford and Alan Turing Institute. http://www.sciencemag.org/news/2017/05/qa-should-artificial-intelligence-be-legally-required-explain-itself
  • 47. UX in the Age of AI: Leading with Design / @carologic Lawn Care - what happened? โ€ข Understand users, goals. โ€ข Review existing data โ€“ Knowledge about lawn care products. โ€“ Great data from a few technicians. โ€“ Create ground truth and teach AI (few weeks).
  • 48. UX in the Age of AI: Leading with Design / @carologic Data Source Problematic โ€ข Few technicians who are great at documenting. โ€“ Prefer using chemicals to treat lawns. โ€“ Limited data biased towards chemical use. โ€ข Most technicians, take horrible notes. โ€ข Prefer โ€œall naturalโ€ treatments. Neither are wrong. Limited data created a bias.
  • 49. AI is only as good as data and time spent improving it. Biased based on what taught.
  • 50. UX in the Age of AI: Leading with Design / @carologic Data created by those who write โ€ข History written by victors. โ€ข Lawn care specialists.
  • 52. UX in the Age of AI: Leading with Design / @carologic Which experts will train the system? โ€ข How are they vetted? โ€ข How frequently will they be available? โ€ข How will quality be maintained? โ€ข Where will they work? โ€ข What process will they use? โ€ข When something goes wrong, how do you respond?
  • 53. UX in the Age of AI: Leading with Design / @carologic Accuracy of system โ€ข How important is accuracy? โ€ข Consider a reverse card sorting exercise Image: Gerry Gaffney. (2000) What is Card Sorting? Usability Techniques Series, Information & Design. http://www.infodesign.com.au/usabilityresources/design/cardsorting.asp
  • 54. UX in the Age of AI: Leading with Design / @carologic Across Industries โ€“ Priority of Accuracy Varies Higher Priority 90-99%+ Lower Priority 60-89% accuracy is acceptable Financial Ecommerce
  • 56. UX in the Age of AI: Leading with Design / @carologic UX professionals must pushโ€ฆ โ€ข Keep people at the center of our work. โ€ข Userโ€™s goals. โ€ข Ethics โ€“ For our users. โ€“ For humanity.
  • 57. Intentional Design http://www.flickr.com/photos/rockyvi/6451635085/sizes/m/in/photolist-aQ7jkF/ Some rights reserved by Rocky VI - http://www.flickr.com/photos/rockyvi/ License: http://creativecommons.org/licenses/by-nc-nd/2.0/
  • 58. UX in the Age of AI: Leading with Design / @carologic Intentional Design โ€ข Keep people and data safe. โ€ข When unintended consequences arise, how do we deal with them?
  • 59. UX in the Age of AI: Leading with Design / @carologic Make it your business to keep people safe โ€ข Make contingency plans. โ€“ Warning signs? โ€“ How do we deal with unintentional consequences? โ€“ What is the worst potential outcome?
  • 60. UX in the Age of AI: Leading with Design / @carologic Make a Plan โ€ข No need to imagine every single situation โ€ข Focus on how youโ€™ll react to worst situations: โ€“ What happens when it becomes a Nazi? โ€“ What happens when it does XYZ unexpectedly?
  • 61. UX in the Age of AI: Leading with Design / @carologic What will you do? โ€ข What is the method for โ€œturning it offโ€? โ€“ Who turns it off? How? โ€“ Who has access? โ€ข Who is notified immediately? โ€ข Unintended consequences of turning it off? Googleโ€™s new tensor processing units: https://www.nytimes.com/2018/02/12/technology/google-artificial-intelligence-chips.html
  • 62. UX in the Age of AI: Leading with Design / @carologic Back doors and brakes โ€ข A way to get into the system and shut it down. โ€ข Secured from inside and outside. โ€ข โ€œIf itโ€™s not usable, itโ€™s not secure.โ€ โ€“ Jared Spool, IAS17 Unintuitive and Insecure: Fixing the Failures of Authentication, Jared Spool, IA Summit 2017
  • 63. Grady Booch, Scientist, philosopher, IBMโ€™er https://www.ted.com/talks/grady_booch_don_t_fear_superintelligence UX Responsibility: Ensure that humans can unplug the machines!
  • 65. UX in the Age of AI: Leading with Design / @carologic PAPA Policy
  • 66. UX in the Age of AI: Leading with Design / @carologic Indicators of ethics โ€ข Richard Mason - ethical discussion of security and controls โ€ข PAPA Policy โ€“ Privacy โ€“ Accuracy โ€“ Property โ€“ Accessibility (access to information, not #a11y) Ethical Issues in IS by Richard Masonโ€™s H/T to Andrea Resmini https://www.gdrc.org/info-design/4-ethics.html
  • 67. UX in the Age of AI: Leading with Design / @carologic Privacy โ€ข Who owns the data? โ€“ User owns what and when? โ€“ Organization owns what and when? โ€ข What must a user reveal? โ€“ Life expectancy of data? โ€“ Transitional phases?
  • 68. UX in the Age of AI: Leading with Design / @carologic Accuracy โ€ข What is good enough? โ€ข Set a bar (a goal) โ€ข Keep going until attain goal โ€ข More accurate, exponential effort
  • 69. UX in the Age of AI: Leading with Design / @carologic Property โ€ข Who owns the data? โ€“ User owns what and when? โ€“ Organization owns what and when? โ€ข What must a user reveal? โ€“ Life expectancy of data? โ€“ Transitional phases?
  • 70. UX in the Age of AI: Leading with Design / @carologic Accessibility of Data โ€ข What do we have a right to access? โ€ข Barriers โ€“ Literacy and awareness. โ€“ Connection to internet โ€“ economics and location. โ€“ Access to pertinent data.
  • 71. UX in the Age of AI: Leading with Design / @carologic Who gets to use our tools? โ€ข โ€œWhen we do not design for people with disabilities we are being ableistโ€ โ€“ Anne Gibson @perpendicularme #ias18 Roundtable on Ethics โ€ข Physical disabilities โ€ข Cognitive, learning, and neurological How People with Disabilities Use the Web: Overview https://www.w3.org/WAI/intro/people-use-web /
  • 72. UX in the Age of AI: Leading with Design / @carologic Sharing About The System Strong Bad Email #45 โ€“ Techno - Strong Bad makes a techno song. https://youtu.be/JwZwkk7q25I Homestarrunnerdotcom Published on Mar 31, 2009
  • 73. UX in the Age of AI: Leading with Design / @carologic Communication and responsibility โ€ข How is communication about the AI handled? โ€“ How do you report issues? โ€ข To whom? โ€“ Everyone needs to be bought in. โ€“ Not everyone can fix it.
  • 74. UX in the Age of AI: Leading with Design / @carologic Potential Bias โ€ข Show awareness; acknowledge issues. โ€“ What are potential signs of building bias? โ€“ Over communicate about potential bias. โ€ข Acknowledge potential for bad decisions based on data. โ€“ Who is responsible?
  • 75. UX in the Age of AI: Leading with Design / @carologic Data and Training Transparency โ€ข What data was it based on? โ€“ Sources referenced? โ€“ Access to overall collection? โ€ข Who trained AI? โ€“ Experience? Background? Vetting? โ€“ Who will update it? How often?
  • 76. UX in the Age of AI: Leading with Design / @carologic How do users know when something is wrong? โ€ข Show examples. โ€“ Bias has changed. โ€“ Accuracy has decreased. โ€ข Where do these examples live? โ€ข How can a user contest something and report it? โ€“ When should they expect a response?
  • 77. UX in the Age of AI: Leading with Design / @carologic Confidence in Content โ€ข Ratings? A scale? โ€ข How is โ€˜ABCโ€™ comparable to other entries? โ€“ โ€œTopโ€ entryโ€? โ€“ Potential new discovery in the data? โ€“ Outside of the AIโ€™s normal purview? โ€“ Really just a guess? โ€“ No idea at all?
  • 78. UX in the Age of AI: Leading with Design / @carologic Displaying Information โ€ข AI generated content โ€“ separate from other content? โ€“ marked as AI generated? โ€“ more clearly referenced? โ€“ does it matter?
  • 80. UX in the Age of AI: Leading with Design / @carologic UX Ethics for AI
  • 81. UX in the Age of AI: Leading with Design / @carologic If we donโ€™t ask tough questions, who will?
  • 82. Do we want users to trust AI? How much?
  • 83. Humans teach what we feel is importantโ€ฆ teach them to share our values. Grady Booch, Scientist, philosopher, IBMโ€™er https://www.ted.com/talks/grady_booch_don_t_fear_superintelligence
  • 84. UX in the Age of AI: Leading with Design / @carologic Help humanity...
  • 85. UX in the Age of AI: Leading with Design / @carologic Creating Ethical AI โ€ข Less-biased content. โ€ข Transparency of data sources and training. โ€ข Intentional design: Build in safety. โ€ข Build practices around: โ€“ PAPA (Privacy, Accuracy, Property, Accessibility)
  • 86. UX in the Age of AI: Leading with Design / @carologic Create a code of conduct/ethics โ€ข What do you value? โ€ข What lines wonโ€™t your AI cross? โ€“ What is too far? โ€“ What are you including? โ€ข How will you track your progress?
  • 87. UX in the Age of AI: Leading with Design / @carologic Take Responsibility โ€ข Keep humans in control. โ€ข Hire people affected by bias โ€“ Non-typical schools, non-typical careers, etc. โ€“ POC, LGBTQ, women (52% of world). โ€ข Conduct auditing โ€“ Algorithmic, data, UI, etc. How to Keep Your AI from Turning into a Racist Monster by Megan Garciahttps://www.wired.com/2017/02/keep-ai-turning-racist-monster/
  • 88. UX in the Age of AI: Leading with Design / @carologic Learn about making ethical, transparent and fair AI Toward ethical, transparent and fair AI/ML: a critical reading list, by Eirini Malliaraki, Feb 19 via tweet from @robmccargow https://medium.com/@eirinimalliaraki/toward-ethical-transparent-and-fair-ai-ml-a-critical- reading-list-d950e70a70ea
  • 89. UX in the Age of AI: Leading with Design / @carologic Teach others about AI โ€ข Demystify โ€“ use plain language. โ€ข Teach people how to utilize and benefit from the system. โ€ข Provide easy way to raise concerns (anonymous if appropriate).
  • 90. UX in the Age of AI: Leading with Design / @carologic UX professionals must pushโ€ฆ โ€ข Keep people at the center of our work. โ€“ Lead with our userโ€™s goals. โ€“ Ease of use, usability, findability, effectiveness, efficiencyโ€ฆ โ€ข Work to mature organizations approach โ€“ Push back on โ€œtechnology firstโ€ ideas. โ€“ Lead on ethics - for our users, humanity.
  • 91. UX in the Age of AI: Leading with Design / @carologic Donโ€™t fear AI - Explore AI Try out tools (see Appendix and footer) Pair with others
  • 92. UX in the Age of AI: Leading with Design / @carologic Contact Carol LinkedIn โ€“ CarolJSmith Twitter - @Carologic Slideshare โ€“ carologic SpeakerRate - CarolJSmith
  • 93. UX in the Age of AI: Leading with Design / @carologic Uber is Hiring! https://www.uber.com/careers/ Advanced Technologies Group
  • 94. UX in the Age of AI: Leading with Design / @carologic Additional Information and Resources
  • 95. UX in the Age of AI: Leading with Design / @carologic AI Tools โ€ข A list of artificial intelligence tools you can use todayโ€Šโ€”โ€Šfor businesses, by Liam Hanel, July 11, 2017 on Lyr.AI https://lyr.ai/a-list-of-artificial-intelligence-tools-you-can-use-today%E2%80%8A- %E2%80%8Afor-businesses/ and https://medium.com/imlyra/a-list-of-artificial- intelligence-tools-you-can-use-today-for-personal-use-1-3-7f1b60b6c94f โ€ข Best AI and machine learning tools for developers, By Christina Mercer, Sep 26, 2017 in Techworld from IDG https://www.techworld.com/picture-gallery/apps- wearables/best-ai-machine-learning-tools-for-developers-3657996/ โ€ข 15 Top Open Source Artificial Intelligence Tools by Cynthia Harvey, September 12, 2016 on Datamation https://www.datamation.com/open-source/slideshows/15- top-open-source-artificial-intelligence-tools.html โ€ข IBM Watson Developer Tools (free trials): https://console.ng.bluemix.net/catalog/?category=watson
  • 96. UX in the Age of AI: Leading with Design / @carologic Want to Know More? โ€ข The Rise Of Artificial Intelligence As A Service In The Public Cloud Rise Of Artificial Intelligence As A Service In The Public Cloud by Janakiram MSV , Forbes Article: https://www.forbes.com/sites/janakirammsv/2018/02/22/the-rise-of-artificial-intelligence-as-a-service-in-the-public-cloud/#11aa85a8198e Courses at http://www.fast.ai/
  • 97. UX in the Age of AI: Leading with Design / @carologic 10 Major Milestones in the History of AI https://www.analyticsvidhya.com/blog/2016/12/artificial-intelligence-demystified/
  • 98. UX in the Age of AI: Leading with Design / @carologic Additional Resources โ€ข โ€œHow IBM is Competing with Google in AI.โ€ The Information. https://www.theinformation.com/how-ibm-is- competing-with-google-in-ai?eu=2zIDMNYNjDp7KqL4YqAXXA โ€ข โ€œThe business case for augmented intelligenceโ€ https://medium.com/cognitivebusiness/the-business-case-for- augmented-intelligence-36afa64cd675 โ€ข โ€œComparison of machine learning methods applied to birdsong element classificationโ€ by David Nicholson. Proceedings of the 15th Python in Science Conference (SCIPY 2016). http://conference.scipy.org/proceedings/scipy2016/pdfs/david_nicholson.pdf โ€ข โ€œStaplesโ€™ โ€œEasy Buttonโ€ Comes to Life with IBM Watsonโ€ in Business Wire, October 25, 2016. http://www.businesswire.com/news/home/20161025006273/en/Staples%E2%80%99-%E2%80%9CEasy- Button%E2%80%9D-Life-IBM-Watson โ€ข โ€œHow Staples Is Making Its Easy Button Even Easier With A.I.โ€ by Chris Cancialosi, Forbes. https://www.forbes.com/sites/chriscancialosi/2016/12/13/how-staples-is-making-its-easy-button-even-easier- with-a-i/#4ae66e8359ef โ€ข โ€œInside Intel: The Race for Faster Machine Learningโ€ http://www.intel.com/content/www/us/en/analytics/machine-learning/the-race-for-faster-machine-learning.html
  • 99. UX in the Age of AI: Leading with Design / @carologic More Resources โ€ข โ€œUpdate: Why this weekโ€™s man-versus-machine Go match doesnโ€™t matter (and what does)โ€ by Dana Mackenzie. Science Magazine. Mar. 15, 2016 http://www.sciencemag.org/news/2016/03/update-why-week-s- man-versus-machine-go-match-doesn-t-matter-and-what-does โ€ข โ€œFor IBMโ€™s CTO for Watson, not a lot of value in replicating the human mind in a computer.โ€ by Frederic Lardinois (@fredericl), TechCrunch, Posted Feb 27, 2017. https://techcrunch.com/2017/02/27/for-ibms-cto- for-watson-not-a-lot-of-value-in-replicating-the-human-mind-in-a-computer/ โ€ข โ€œGoogle and IBM: We Want Artificial Intelligence to Help You, Not Replace Youโ€ Most Powerful Women by Michelle Toh. Mar 02, 2017. Fortune. http://fortune.com/2017/03/02/google-ibm-artificial-intelligence/ โ€ข โ€œFacebook scales back AI flagship after chatbots hit 70% f-AI-lure rate - 'The limitations of automationโ€˜โ€ by Andrew Orlowski. Feb 22, 2017. The Register https://www.theregister.co.uk/2017/02/22/facebook_ai_fail/ โ€ข โ€œMicrosoft is deleting its AI chatbot's incredibly racist tweetsโ€ by Rob Price. Mar. 24, 2016. Business Insider UK. http://www.businessinsider.com/microsoft-deletes-racist-genocidal-tweets-from-ai-chatbot-tay-2016-3 Special Thanks: Soundtrack to 'Run Lola Run', 1998 German thriller film written and directed by Tom Tykwer, and starring Franka Potente as Lola and Moritz Bleibtreu as Manni. Soundtrack by Tykwer, Johnny Klimek, and Reinhold Heil
  • 100. UX in the Age of AI: Leading with Design / @carologic Even More Resources โ€ข โ€œIBMโ€™s Automated Radiologist Can Read Images and Medical Recordsโ€ by Tom Simonite, February 4, 2016. Intelligent Machines, MIT Technology Review. https://www.technologyreview.com/s/600706/ibms-automated- radiologist-can-read-images-and-medical-records/ โ€ข โ€œThe IBM, Salesforce AI Mash-Up Could Be a Stroke of Geniusโ€ by Adam Lashinsky, Mar 07, 2017. Fortune. http://fortune.com/2017/03/07/data-sheet-ibm-salesforce/ โ€ข "Google can now tell you're not a robot with just one click" by Andy Greenberg. Dec. 3, 2014. Security: Wired. https://www.wired.com/2014/12/google-one-click-recaptcha/ โ€ข โ€œEssentials of Machine Learning Algorithms (with Python and R Codes)โ€ by Sunil Ray, August 10, 2015. Analytics Vidhya. https://www.analyticsvidhya.com/blog/2015/08/common-machine-learning-algorithms/ โ€ข IBM on Machine Learning https://www.ibm.com/analytics/us/en/technology/machine-learning/ โ€ข โ€œAt Davos, IBM CEO Ginni Rometty Downplays Fears of a Robot Takeoverโ€ by Claire Zillman, Jan 18, 2017. Fortune. http://fortune.com/2017/01/18/ibm-ceo-ginni-rometty-ai-davos/ โ€ข โ€œGoogle and IBM: We Want Artificial Intelligence to Help You, Not Replace Youโ€ by Michelle Toh. Mar 02, 2017. Fortune. http://fortune.com/2017/03/02/google-ibm-artificial-intelligence/
  • 101. UX in the Age of AI: Leading with Design / @carologic Yes, even more resources โ€ข Video: โ€œIBM Watson Knowledge Studio: Teach Watson about your unstructured dataโ€ https://www.youtube.com/watch?v=caIdJjtvX1s&t=6s โ€ข โ€œThe optimistโ€™s guide to the robot apocalypseโ€ by Sarah Kessler, @sarahfkessler. March 09, 2017. QZ. https://qz.com/904285/the-optimists-guide-to-the-robot-apocalypse/ โ€ข โ€œAI Influencers 2017: Top 30 people in AI you should follow on Twitter" by Trips Reddy @tripsy, Senior Content Manager, IBM Watson . February 10, 2017 https://www.ibm.com/blogs/watson/2017/02/ai- influencers-2017-top-25-people-ai-follow-twitter/ โ€ข โ€œ3 guiding principles for ethical AI, from IBM CEO Ginni Romettyโ€ by Alison DeNisco. January 17, 2017, Tech Republic http://www.techrepublic.com/article/3-guiding-principles-for-ethical-ai-from-ibm-ceo-ginni-rometty/ โ€ข "Transparency and Trust in the Cognitive Era" January 17, 2017 Written by: IBM THINK Blog https://www.ibm.com/blogs/think/2017/01/ibm-cognitive-principles/ โ€ข "Ethics and Artificial Intelligence: The Moral Compass of a Machineโ€œ by Kris Hammond, April 13, 2016. Recode. http://www.recode.net/2016/4/13/11644890/ethics-and-artificial-intelligence-the-moral-compass-of-a- machine
  • 102. UX in the Age of AI: Leading with Design / @carologic Last bit: I promise โ€ข "The importance of human innovation in A.I. ethics" by John C. Havens. Oct. 03, 2015 http://mashable.com/2015/10/03/ethics-artificial-intelligence/#yljsShvAFsqy โ€ข "Me, Myself and AI" Fjordnet Limited 2017 - Accenture Digital. https://trends.fjordnet.com/trends/me-myself-ai โ€ข "Testing AI concepts in user research" By Chris Butler, Mar 2, 2017. https://uxdesign.cc/testing-ai- concepts-in-user-research-b742a9a92e55#.58jtc7nzo โ€ข "CMU prof says computers that can 'see' soon will permeate our livesโ€œ by Aaron Aupperlee. March 16, 2017. http://triblive.com/news/adminpage/12080408-74/cmu-prof-says-computers-that-can- see-soon-will-permeate-our-lives โ€ข โ€œThe business case for augmented intelligenceโ€ by Nancy Pearson, VP Marketing, IBM Cognitive. https://medium.com/cognitivebusiness/the-business-case-for-augmented-intelligence- 36afa64cd675#.qqzvunakw
  • 103. UX in the Age of AI: Leading with Design / @carologic Definition: Artificial Intelligence โ€ข Artificial intelligence (AI) is intelligence exhibited by machines. โ€ข In computer science, an ideal "intelligent" machine is a flexible rational agent that perceives its environment and takes actions that maximize its chance of success at some goal.[1] Colloquially, the term "artificial intelligence" is applied when a machine mimics "cognitive" functions that humans associate with other human minds, such as "learning" and "problem solving".[2] โ€ข Capabilities currently classified as AI include successfully understanding human speech,[4] competing at a high level in strategic game systems (such as Chess and Go[5]), self-driving cars, and interpreting complex data. Wikipedia: https://en.wikipedia.org/wiki/Artificial_intelligence#cite_note-Intelligent_agents-1
  • 104. UX in the Age of AI: Leading with Design / @carologic Definition: The Singularity โ€ข If research into Strong AI produced sufficiently intelligent software, it might be able to reprogram and improve itself. The improved software would be even better at improving itself, leading to recursive self-improvement.[245] The new intelligence could thus increase exponentially and dramatically surpass humans. Science fiction writer Vernor Vinge named this scenario "singularity".[246] Technological singularity is when accelerating progress in technologies will cause a runaway effect wherein artificial intelligence will exceed human intellectual capacity and control, thus radically changing or even ending civilization. Because the capabilities of such an intelligence may be impossible to comprehend, the technological singularity is an occurrence beyond which events are unpredictable or even unfathomable.[246] โ€ข Ray Kurzweil has used Moore's law (which describes the relentless exponential improvement in digital technology) to calculate that desktop computers will have the same processing power as human brains by the year 2029, and predicts that the singularity will occur in 2045.[246] Wikipedia: https://en.wikipedia.org/wiki/Artificial_intelligence#cite_note-Intelligent_agents-1
  • 105. UX in the Age of AI: Leading with Design / @carologic Definition: Machine Learning โ€ข Ability for system to take basic knowledge (does not mean simple or non-complex) and apply that knowledge to new data โ€ข Raises ability to discover new information. Find unknowns in data. โ€ข https://en.wikipedia.org/wiki/Machine_learning More Definitions: โ€ข Algorithm: a process or set of rules to be followed in calculations or other problem- solving operations, especially by a computer. https://en.wikipedia.org/wiki/Algorithm โ€ข Natural Language Processing (NLP): https://en.wikipedia.org/wiki/Natural_language_processing