UX Methods and Practices
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This document discusses user experience (UX) design. It defines UX as encompassing all aspects of a user's interaction with a company, its services, and products. The history of UX is discussed, noting that Donald Norman popularized the term in the 1990s to be more encompassing than human interface and usability. UX collects all design aspects and usage, while UI focuses on visual design. UX design is about creating products that are useful, user-friendly, and pleasant to interact with. Various UX methods like usability testing, card sorting, and A/B testing are discussed to help achieve these UX goals.
UX Methods and Practices
- 1. Methods and Practices UX Vladyslav Kryvko Design Team Lead
- 2. What is UX? UX Methods? UX Practices? Why do we need UX? 01 03 02 04
- 3. “‘User experience’ encompasses all aspects of the end-users interaction with the company, its services, and its products”. History
- 4. Donald Norman, a co-founder of Nielsen Norman Group, started to use the term ‘user experience’ in the 90s “I invented the term because I thought Human Interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual”. History
- 5. UX collects all design aspects of the product and its usage. As for UI, it tends to be limited with a visual design part. UX Design stands for people
- 6. What is User Experience Design? UX design stands for creating a product that is - useful - user-friendly - pleasant for interaction.
- 7. Why do we need UX? Do I like the product? Is it easy and pleasant to use the product? Is it clear how to use it?
- 9. Testing room A Respondent with a research analyst during the test
- 10. Observation room UX analytics during the test
- 11. Card sorting Allows creating a common information structure
- 12. Field study Respondent’s activities are monitored without the direct content
- 13. Focus groups Researchers get subjective opinions about the product and other test objects
- 14. Eye movement tracking Tracking and recording the movement of the user’s gaze on the website
- 15. Competitive audit Comprehensive analysis of competitor products
- 16. Remote testing Users should utilize the product to fulfill a bunch of tasks
- 17. Interview A researcher asks a user certain questions
- 18. Usability tests It’s necessary to have a live version of a website or app
- 19. Surveys Suitable for projects with a large and diverse user group
- 20. A/B testing In the case of choosing between two competitors
- 21. Bonus
- 22. VisualEyes Generate Attention heatmaps in 1 click