UX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore Bank

KEVIN BOEZENNEC
UX STRAT Asia 2021
 
01 December 2021
BRIDGING THE GAP  
BETWEEN PRODUCT
STRATEGY & EXECUTION

HELLO!
© KEVIN BOEZENNEC - UX STRAT ASIA 2021
7
4.5
2.5
https://futurefintech.io https://digitalpathways.io
Expertise:

‘Building products people love’
Kévin Boëzennec
Experience:

13 years, @ FIs, Startups and design agencies
Digital Strategy
Design Thinking
Innovation
Product Design

1) The core experiences are the foundational journeys
that bring clients meaningful value

2) Innovation aim of improving efficiency, effectiveness or
competitive advantage through new product, process
or service.
MY 2 AREAS OF FOCUS TODAY

A COMMON APPROACH
Building the right thing (Pretotype)
 
How to validate our ideas with our clients
1
Building the right thing right (Prototype)
 
How to deliver value fast
2

WHAT IS AT STAKE HERE?
Does it WOW?

(Hipster)
Can we make money?

(Hustler)
How do we make hipsters, hackers and hustlers work together seamlessly?
Does it work?

(Hacker)
Where the shift happens!

OVERVIEW DUAL TRACK ROADMAP
Plan
Start
of
Sprint
Start
of
Sprint
Start
of
Sprint
Start
of
Sprint
Plan Plan Plan
Release Release
Measure
&
learn
Measure
&
learn
Shipped product Shipped product
Research
& design
Research
& design
Research
& design
Research
& design
Build
& test
Build
& test
Build
& test

Plan
Start
of
Sprint
Start
of
Sprint
Start
of
Sprint
Start
of
Sprint
Plan Plan Plan
Release Release
Measure
&
learn
Measure
&
learn
Research
& design
Research
& design
Research
& design
Research
& design
Build
& test
Build
& test
Build
& test
Discover
1. Building the right thing (PreTotype)
 
How to validate our ideas with our clients

Plan
Start
of
Sprint
Start
of
Sprint
Start
of
Sprint
Start
of
Sprint
Plan Plan Plan
Release Release
Measure
&
learn
Measure
&
learn
Research
& design
Research
& design
Research
& design
Research
& design
Build
& test
Build
& test
Build
& test
Deliver
2. Building the right thing right (ProTotype)
 
How to deliver value fast
2. Build

1. BUILDING THE RIGHT THING
How to validate your idea with your customers
Plan
Research
& design
Start
of
Sprint
Research Design
Discovery Sprint
Target Persona User Journey
(to-be)
Job-to-be-done
Key Expectations
(ranking)
Wireframing
& PreTotyping
User Journey
(as-is)
Key Features

Linking user journey map and product backlog
Research
& design
Build
& test
User Journey (target state)
User Activities
Priorities
User Tasks
Key Features
(user stories) Release

Linking user journey map and product backlog
Research
& design
Build
& test
User Journey (target state)
User Activities
Stories To Do
Triage Bumbed Killed
WIP Done
Testing
Priorities
User Tasks
Key Features
(user stories)
Board #1: product backlog Board #2: sprint backlog

2. BUILDING THE RIGHT THING RIGHT
Running your innovation project as a Learning Lab: regular demos with clients, users, senior leaders
Release
Shipped product
Build
& test
Empowered X-team

- Which assumptions are we testing first?

- Self-organizing X-team: bring together
intrapreneurs from UX-UI Design +
Technology, Data and Fintech +
Business, Operation and Risk
Systematic clients, users validation
Room #1:
Interview
Room #2:
 
Observation
Product increment #1 Product increment #2 Product increment #3
Learn Learn
Learn
Build Build Build Launch
Handover
to business
Measure
4-weeks sprint 4-weeks sprint 4-weeks sprint
Measure Measure
Air Cover from Senior Leaders

- Swiftly address road blocks and
demonstrate strategic importance of
the initiative

HOW DO YOU MAKE THIS WORK IN PRACTICE
Guide your team with the tools & processes using a dual track roadmap toolkit

HOW DO YOU MAKE THIS WORK IN PRACTICE
UX?
Functional?
Technical?
Quality
Done? Velocity?
Plan
Product team to continuously reflect on the quality of their work
Working?
Not
Working?
Change?
Process
Shipped product

VISUAL OVERVIEW OF THE DUAL TRACK PROCESS
Plan
Start
of
Sprint
Start
of
Sprint
Start
of
Sprint
Start
of
Sprint
Plan Plan Plan
Release Release
Measure
&
learn
Measure
&
learn
Research
& design
Research
& design
Research
& design
Research
& design
Build
& test
Build
& test
Build
& test
Discover Deliver
PRODUCT BACKLOG
Research User Journey (to-be)
Target Persona User Activities
User Journey (to-be)
Job-to-be-done Priorities
Wireframing
&
Prototyping
Key Expectations User Tasks
User Journey (as-is) Key Features (user stories)
Key Features
Design
DISCOVERY SPRINT SPRINT BACKLOG PRODUCT INCREMENT LAUNCH
Stories 4 weeks sprint Handover to buisness
To Do Build
Doing Mesure
Testing Learn
Repeat
Done

MY FUTURE FOCUS
Bringing together the dimensions of root cause
analysis and design thinking to a central point
of contact.

The Learning Lab leads a novel approach
where our cross‑functional teams deploys
design thinking‑principles to assist the
company connecting‑the‑dots to unlock the
trapped value within our business through
human centered design.
Ignite new strategic growth Continuous experimentation
Select high risk / high
perceived  
value hypothesis
End to end client centered
approach

INNOVATION MODEL
The company provides funding  
and senior executive attention to prospective
projects.

Example: Google
The company establishes and supports a full-
service group with a mandate for corporate
entrepreneurship.

Example: Cargil
The company has no deliberate approach to
corporate entrepreneurship. Internal and external
network drive concept selection and resource
allocation.

Example: Zimmer
The company strongly evangelises for corporate
entrepreneurship but business units provide
primary funding.

Example: DuPont
THE ENABLER THE PRODUCER
THE OPPORTUNIST THE ADVOCATE
Diffused Focused
Organisational
Ownership
Ad Hoc
Dedicated
Resource
Authority
From To
Reference: The four models of corporate entrepreneurship, Robert C. Wolcott, Michael J. Lippitz

KEY PHASES
1. Identify
 
& select opportunities
2. Explore & Ideate 3. Design & Validate 4. Build & Validate 5. Soft Launch
Identify the strategic

problems/ideas who  
have the promise of big
return but also pose
significant risks
Design Thinking
Identify the strategic fit
Minimum Lovable
Product (MLP)
Identify the desirability fit
Beta
Identify the feasibility fit
UX Design 
Identify the viability fit
Ongoing review and triage at the innovation committee
Quarterly
2 weeks
2 weeks
8 weeks
Handover

TEAM SET UP
Client
Developpers
Business Rep
CORE TEAM
Compliance
Key
Stakeholders
EXTENDED TEAM
CEO
Business
Leader
Legal
Data
Experts
Risk
COO
CDO
A cross-functional team, also known as a
multidisciplinary team, is a group of people with
different functional expertise working toward a
common goal. It may include people from
finance, marketing, operations, and human
resources departments.

The team is small, autonomous, focused
Designer

EXPERIMENTATION SCREENING
High
perceived
value
Low
perceived
value
High risk
Low risk
DISCARD
SHIP & MEASURE
Value Proposition
Is it attractive?
Strategic Innovation [change the game / big bets]  
Risky investments in unfamiliar segments, markets, assets,
products, partnership = invest to learn
Usability
Can clients use it?
Feasibility
Can we built it?
Viability
Can we make money?
1
2
3
4
PARKED IN BACKLOG
LEANING LAB
The hypothesis have the promise of a big return  
but also pose significant risks. These are the  
hypotheses we want to focus our experimentation,
learning and discovery activities on.

LEARNING LAB LIGHTHOUSE
Reference: Harnessing digital disruption, Pascal DENNIS, Laurent Simon
Aspiration
1 Initiatives
2 Roadblocks
3
Goals
Metrics
Targets
Macro plan
Weekly plan
Problems
Countermeasure
Impact
From
To Big picture Activities

KEVIN BOEZENNEC
Contact: https://www.kevinboezennec.com
THANKS!

UX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore Bank

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UX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore Bank