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TAPPING
USER EXPERIENCE
DESIGN
Tae-Yong (Tay) Kim
designlab@taykim.com
CONTENTS
WHAT Definitions of UX
WHY Importance of UX Design in Product Design
HOW Project Example
Conclusion
ex·pe·ri·ence (ik`spi(e)rē ns) noune e
It’s a very subjective term
... From what we feel and perceive almost everything from our lives
Broad and invisible aspect of human
ex·pe·ri·ence (ik`spi(e)rē ns) noune e
Scope of User Experience
Understanding, Scoping and Defining UX: A Survey Approach, by Effie L-C. Law (CHI 2009)
Definitions of UX Design
“ User experience is how a person feels when interfacing with product,
service or system.“
“ User experience design is any aspects of a user’s experience with a given
product, service and system, including the interface, graphics, industrial
design, physical interaction.“
Peter Merholz (2007).“Peter in Conversation with Don Norman About UX & Innovation”
Saffer, Dan. Designing for Interaction(2007), page17
WHY
UX Matter for Us?
Use of Digital Technology
TV (1980’s) Smart TV (2010’s)
Tapping User Experience Design
Connected Technology
Social scissors by Fiskars Weightwatcher by Artek Talking vase by Artek
Lecture by Sami Niemelä(2013): Stories, Behaviors and Purpose-slide 07
HOW
UX is applied
in Design Process?
Observation, User survey, Interview
Experience mapping, User flow
Persona, Scenario
Wireframe, Prototype
.
.
.
Methods / in design process
http://uxdesign.smashingmagazine.com/2010/10/05/what-is-user-experience-design-overview-tools-and-resources/
Design to improve entire user experience in MRI, CT scan solutions
Used Experience Flow as one of main methods in whole development process
to capture insights on user behavior and experience
The method help to visualize insight about how customer behave, think and
how they try to achieve their goals
To find barriers and pain points / concerns / key decision points throughout the
process
Project - Ambient Experience by Philips
http://www.design.philips.com/philips/shared/assets/design_assets/pdf/nvbD/july2010/people_focused_innovation_in_healthcare.pdf
http://www.design.philips.com/philips/shared/assets/design_assets/pdf/nvbD/july2010/people_focused_innovation_in_healthcare.pdf
Tapping User Experience Design
Tapping User Experience Design
Tapping User Experience Design
Tapping User Experience Design
Insight from the project...
* People > Technology
UX helps me understand the people and the context it is designed for
Benefits of holistic approach - work with other fields
Importance of focusing on human’s desire and (hidden) needs
.. my view point on UX driven design
THANKS
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Tapping User Experience Design