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UX Research is not Market Research
Designing our future
overlords or:
how I learned to stop worrying
and love robotics.
Jon-Eric Steinbomer, Director of Research
UXPA - ATX
| © 2013 Progress UX LLC2
Jon-Eric Steinbomer, Director of Research
UXPA - ATX
Anthony Daniels
Man in a suit
(not the droid we’re looking for)
| © 2013 Progress UX LLC3
what is a “robot”?
a machine capable of carrying out a complex series of
actions automatically, esp. one programmable by a
computer.
| © 2013 Progress UX LLC4
Types of Robots
Military - Atlas
Medical - Da Vinci
Industrial - Kiva Systems/Amazon
http://vimeo.com/76017557
http://vimeo.com/76017593
http://vimeo.com/76017562
| © 2013 Progress UX LLC5
Space - Mars Rover
Rescue - Toshiba
Enhancement - Cyberdyne
Industrial - Automotive
Types of Robots, cont.
| © 2013 Progress UX LLC6
Types of Robots, cont.
Consumer - Roomba
Consumer (almost) - Qbo Consumer - NAO Business - Telepresence
Assistive Medical - RIBA
http://vimeo.com/76017602
| © 2013 Progress UX LLC7
The consumer robotics market is currently at
about $1.6 billion.
By 2017, this market is forecast to
reach 6.5 billion.
Source: ABI Research’s Consumer Electronics Research Service
| © 2013 Progress UX LLC8
“Robots will be the next world-changing technology....
there will be a robot in every home.”
Bill Gates - 4/2013
Kiva Systems,
iRobot, Heartland Robotics
SiriGlass, Self-driving cars
| © 2013 Progress UX LLC9
Japan
Boston
Bay Area
Where is the robot action?
| © 2013 Progress UX LLC10
Japanese robots
Kirobo
Ubiko
Paro ASIMO
http://vimeo.com/76017549
| © 2013 Progress UX LLC11
Boston/Bay robots
Vgo
Roomba Scooba
mobi
Nao (Paris/Boston)
| © 2013 Progress UX LLC12
So where does UX fit in?
| © 2013 Progress UX LLC13
Robotics UX Research
Currently academic/institutional focus:
Human Robotic Interaction (HRI)
| © 2013 Progress UX LLC14
Robotics UX Research in Practice
“fundamentals” research can be conducted in a lab:
• expressions
• voice and gesture UI design
| © 2013 Progress UX LLC15
Robotics UX Research in Practice,
cont.
In-context research needs to be on location -
home, office, etc.
• Environmental factors (sun, noise, stairs, etc.)
• Still novel
• Multiple users (maybe all talking at once)
| © 2013 Progress UX LLC16
Robotics UX Research, cont.
• Trust
• Emotional response and connection
• Expressions (red = warning)
| © 2013 Progress UX LLC17
Hiroshi Ishiguro
Robotics UX Design - into the valley
http://vimeo.com/76017606 http://vimeo.com/76017588
| © 2013 Progress UX LLC18
Robotics UX Design - into the valley
When human features look and move almost, but not exactly, like natural human beings, it causes a response of
revulsion among human observers.
The uncanny valley is the region of negative emotional response towards robots that seem "almost human". Movement
amplifies the emotional response.
Masahiro Mori, 1970
| © 2013 Progress UX LLC19
Robotics UX Design Factors to Consider
• Emotion
• Anthropomorphism
• Interaction modes (gesture, sound,
touch)
• Noise (from the robot and the
environment)
• Portability
• Safety
• Ethics
| © 2013 Progress UX LLC
@ProgressUX
www.experienceprogress.com
20
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Designing our future overlords or: How I Learned to Stop Worrying and Love Robotics

  • 1. 1 UX Research is not Market Research Designing our future overlords or: how I learned to stop worrying and love robotics. Jon-Eric Steinbomer, Director of Research UXPA - ATX
  • 2. | © 2013 Progress UX LLC2 Jon-Eric Steinbomer, Director of Research UXPA - ATX Anthony Daniels Man in a suit (not the droid we’re looking for)
  • 3. | © 2013 Progress UX LLC3 what is a “robot”? a machine capable of carrying out a complex series of actions automatically, esp. one programmable by a computer.
  • 4. | © 2013 Progress UX LLC4 Types of Robots Military - Atlas Medical - Da Vinci Industrial - Kiva Systems/Amazon http://vimeo.com/76017557 http://vimeo.com/76017593 http://vimeo.com/76017562
  • 5. | © 2013 Progress UX LLC5 Space - Mars Rover Rescue - Toshiba Enhancement - Cyberdyne Industrial - Automotive Types of Robots, cont.
  • 6. | © 2013 Progress UX LLC6 Types of Robots, cont. Consumer - Roomba Consumer (almost) - Qbo Consumer - NAO Business - Telepresence Assistive Medical - RIBA http://vimeo.com/76017602
  • 7. | © 2013 Progress UX LLC7 The consumer robotics market is currently at about $1.6 billion. By 2017, this market is forecast to reach 6.5 billion. Source: ABI Research’s Consumer Electronics Research Service
  • 8. | © 2013 Progress UX LLC8 “Robots will be the next world-changing technology.... there will be a robot in every home.” Bill Gates - 4/2013 Kiva Systems, iRobot, Heartland Robotics SiriGlass, Self-driving cars
  • 9. | © 2013 Progress UX LLC9 Japan Boston Bay Area Where is the robot action?
  • 10. | © 2013 Progress UX LLC10 Japanese robots Kirobo Ubiko Paro ASIMO http://vimeo.com/76017549
  • 11. | © 2013 Progress UX LLC11 Boston/Bay robots Vgo Roomba Scooba mobi Nao (Paris/Boston)
  • 12. | © 2013 Progress UX LLC12 So where does UX fit in?
  • 13. | © 2013 Progress UX LLC13 Robotics UX Research Currently academic/institutional focus: Human Robotic Interaction (HRI)
  • 14. | © 2013 Progress UX LLC14 Robotics UX Research in Practice “fundamentals” research can be conducted in a lab: • expressions • voice and gesture UI design
  • 15. | © 2013 Progress UX LLC15 Robotics UX Research in Practice, cont. In-context research needs to be on location - home, office, etc. • Environmental factors (sun, noise, stairs, etc.) • Still novel • Multiple users (maybe all talking at once)
  • 16. | © 2013 Progress UX LLC16 Robotics UX Research, cont. • Trust • Emotional response and connection • Expressions (red = warning)
  • 17. | © 2013 Progress UX LLC17 Hiroshi Ishiguro Robotics UX Design - into the valley http://vimeo.com/76017606 http://vimeo.com/76017588
  • 18. | © 2013 Progress UX LLC18 Robotics UX Design - into the valley When human features look and move almost, but not exactly, like natural human beings, it causes a response of revulsion among human observers. The uncanny valley is the region of negative emotional response towards robots that seem "almost human". Movement amplifies the emotional response. Masahiro Mori, 1970
  • 19. | © 2013 Progress UX LLC19 Robotics UX Design Factors to Consider • Emotion • Anthropomorphism • Interaction modes (gesture, sound, touch) • Noise (from the robot and the environment) • Portability • Safety • Ethics
  • 20. | © 2013 Progress UX LLC @ProgressUX www.experienceprogress.com 20 What’s next?