UX/UI Design 101

Jul 10, 20174 likes4,489 views

This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.

UX/UI
DESIGN
JASMINE PHAN
jasmine.phan9@gmail.com

WHO AM I ?
User Experience intern
by day
Master of Digital Media - UX/UI
by night

AGENDA
▴ What is UX ?
▴ UX process
▴ UX vs UI ?
▴ Defining UX Roles

Push or pull ?
This is called “Norman
door”
Mapping problem
EVERYDAY

“User experience encompasses all aspects of
the end-user’s interaction with the company,
its services, and its products”
Don Norman
UX - USER EXPERIENCE IS…

“All the aspects of how people use an
interactive product:the way it feels in their
hands, how well they understand how it
works, how they feel about it while they’re
using it, how well it serves their purposes,
and how well it fits into the entire context in
which they are using it.”
Alben (1996)

User experience design is the process of
enhancing user satisfaction with a product
by improving the usability, accessibility, and
pleasure provided in the interaction with the
product.
Wikipedia

UX DESIGNER CARES ABOUT…
creating a delightful experience, service,
product, system that satisfies your user’s needs
and wants while achieving the goals of your
organization.

THE ELEMENT OF
USER EXPERIENCE
Surface–What will the finished product look like?
Skeleto–What components will enable people to
use the site?
Structure–How will the pieces of the site fit
together and behave?
Scope–What features will the site need to
include?
Strategy–What do we want to get out of the site?
What do our users want?

https://www.behance.net/gallery/
17178031/Craigslist-Redesign
Current Craiglist UI
Microsoft Fluent Design The Outline – Digital pubication
Redesign
concept

USER
EXPERIENCE
(UX)
USER
INTERFACE
(UI)
How the product feels
Deliverables
Tools
Wireframes/prototypes,
sitemap, storyboards
Sketch, UXpin, Invision,
Illustrator
Illustrator, Photoshop,
Sketch
Cohesive style guide
how the product is laid out

USER RESEARCHER
Identifies user
behaviors, goals and
needs through
interviews and surveys

INFORMATION ARCHITECT (IA)/
CONTENT STRATEGIEST
Defines the stucture of a
system, how content is
described, organized
and discovered

INTERACTION/UX DESIGNER
Defines interactions,
user flows, wireframes,
and affordance system

USABILITY ANALYST
Tests prototypes and
working products
with users and helps
integrate feedback
into future design
iterations

Focuses on graphic
elements of a digital
interface:color
treatments,
typography, visual
language, etc.
UI Designer

User interface design is the process of maximizing usability, user experience, and satisfaction when interacting with a product through its interface. This involves understanding user behavior and needs to design interfaces that allow users to accomplish goals simply and efficiently. User experience design takes this a step further by addressing all aspects of a product as perceived by users. Some key principles of good UI design include clarity, feedback, consistency, following established patterns, visual hierarchy through typography, white space and color use. Common UI patterns include things like autocomplete, cards, and navigation menus.

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This document provides an overview of user-centered design. It defines user experience as how a person feels when interacting with a system or product. It then explains that user-centered design is a multi-stage process that involves understanding users' needs through research, designing with the user in mind, and testing designs with real users. The document outlines the user-centered design process and its stages of discovery, definition, design, validation, development and launch. It concludes by listing the benefits of taking a user-centered approach, such as increasing user satisfaction, performance and credibility while reducing costs.

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This document compares and contrasts UI and UX design. It defines UI design as focusing on the interaction with products and services, while UX design focuses on what a person feels when using a product. The document outlines principles of good UI design, including structure, simplicity, visibility, feedback, tolerance, and reuse. It also discusses principles of good UX design such as usefulness, usability, desirability, accessibility, credibility, and findability. Examples of companies with good UX design are provided. The document concludes by noting that while related, UI and UX design have distinct purposes and goals.

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UX/UI Design 101

1. UX/UI DESIGN JASMINE PHAN [email protected]

2. WHO AM I ? User Experience intern by day Master of Digital Media - UX/UI by night

3. AGENDA ▴ What is UX ? ▴ UX process ▴ UX vs UI ? ▴ Defining UX Roles

4. WHAT IS USER EXPERIENCE ?

5. Push or pull ? This is called “Norman door” Mapping problem EVERYDAY

6. DIGITAL How can I go back ?

7. Why there are 2 menus ?

8. “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products” Don Norman UX - USER EXPERIENCE IS…

9. “All the aspects of how people use an interactive product:the way it feels in their hands, how well they understand how it works, how they feel about it while they’re using it, how well it serves their purposes, and how well it fits into the entire context in which they are using it.” Alben (1996)

10. User experience design is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. Wikipedia

11. UX DESIGNER CARES ABOUT… creating a delightful experience, service, product, system that satisfies your user’s needs and wants while achieving the goals of your organization.

12. THE ELEMENT OF USER EXPERIENCE Surface–What will the finished product look like? Skeleto–What components will enable people to use the site? Structure–How will the pieces of the site fit together and behave? Scope–What features will the site need to include? Strategy–What do we want to get out of the site? What do our users want?

13. UX PROCESS/ DESIGN THINKING

15. UX vs UI

16. https://www.behance.net/gallery/ 17178031/Craigslist-Redesign Current Craiglist UI Microsoft Fluent Design The Outline – Digital pubication Redesign concept

17. USER EXPERIENCE (UX) USER INTERFACE (UI) How the product feels Deliverables Tools Wireframes/prototypes, sitemap, storyboards Sketch, UXpin, Invision, Illustrator Illustrator, Photoshop, Sketch Cohesive style guide how the product is laid out

18. DEFINING UX ROLES

19. USER RESEARCHER Identifies user behaviors, goals and needs through interviews and surveys

20. INFORMATION ARCHITECT (IA)/ CONTENT STRATEGIEST Defines the stucture of a system, how content is described, organized and discovered

21. INTERACTION/UX DESIGNER Defines interactions, user flows, wireframes, and affordance system

22. USABILITY ANALYST Tests prototypes and working products with users and helps integrate feedback into future design iterations

23. Focuses on graphic elements of a digital interface:color treatments, typography, visual language, etc. UI Designer

24. THANK YOU

UX/UI Design 101

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