V49 teresalojatop 10 learning questions
- 1. Ma. Teresa C.Loja, M.D. MBAH
- 2. A. Interpretative B.Intellectual C. Interactive D. Intuitive
- 3. Telemarketing Sales ForceElectronics Kiosk
- 4. Customization Commerce CommunityCreativity
- 5. Inappropriate Deception andfraud Irritation Unfairness
- 6. Direct mail isthe oldest form of direct marketing. Direct mail is known to be the salesperson with wings. Direct marketing is the most expensive form of marketing. A response rate of two percent is considered poor in direct mail campaign .
- 7. Recruitment and selectionof sales representatives is the heart of successful sales force. There are six steps in managing the sales force. Designing the sales force requires decisions regarding objectives, strtegy, structure, size and compensation. Structure of sales force may be territorial, product or market.
- 8. Direct Marketing InteractiveMarketing Personal Selling Other Media for Direct Response Marketing
- 9. Irritation Unfairness Deception& Fraud Invasion of Privacy
- 10. Telemarketing Sales ForceWord of Mouth Electronic Marketing
- 11. Telemarketing On LinePromotions Other Direct Response Marketing Personal Selling