V90min Managing Marketing In Downturn Economy

The document discusses how to manage marketing during an economic downturn. It recommends refocusing marketing budgets on online tactics rather than cutting budgets, as internet usage is growing. Statistics show 67% of UK adults and over 75% in most age groups use the internet, and online sales in the UK grew 24% in the first half of 2008. Internet advertising saw the highest growth compared to other media like television, press, radio and cinema. The top digital marketing tactics mentioned are search engine optimization and Google Adwords.