VF2018 Pitch: Moca Estimator

Confidential and Proprietary. Copyright © 2018 MOCA Auto Body Estimator Inc. All Rights Reserved.
Got Dents? Take 4 Photos & Get 5 Estimates.
www.MOCAestimator.com
MOCA | Investor Presentation

Got Door Dings? Dents? Scratches?
MOCA | Investor PresentationConfidential and Proprietary. Copyright © 2018 MOCA Auto Body Estimator Inc. All Rights Reserved.
01 Problem

01 Problem

No Idea of
Which Shop to
Use
01
Estimate
“Shopping”
02
Too Busy to
Visit Shops
03
50%
Have Damage
Right Now.
01 Problem

Take 4 Photos & Get 5 Estimates for Free
02 Solution
Photo Estimate
MVP: www.MOCAestimator.com

02 Solution

Free Service
Phase 1
5~10% Commission
Phase 2
Car Owner Body Shop
Submit Inquiry
01
Forward Inquiry
02
Send Estimate
03
Visit & Pay
04
Pay Commission
05
Issue 1-Year Warranty
06
03 Business Model

75 Partner Shops
Vancouver
40 Shops
Calgary Toronto
10 Shops 25 Shops
04 Traction

(Avg $1,600)
75 Partner Shops
1,100+ Estimates
3 hours - First Estimate
250+ Inquiries
March 2018 ~ Nov 2018
04 Traction

Vancouver
Canada
USA
N.America
2 mil
(70%**)
25 mil
218 mil
243 mil
(68%)
# of Drivers
N. America
CanadaUSA
Vancouver
500
11,010
120,356
131,366
# of Shops
$ 478 mil
$ 5.9 bn
$ 44.3 bn
$ 50 bn
Revenue
(USD)
* According to IBISWorld Industry Report
** Driver % out of the Total Population
05 Market Size

Target Service Area
Phase 1 - Canada
Vancouver, Calgary, Toronto
Phase 2 - Major US Cities
LA, San Francisco, Seattle,
Houston, New York, Chicago,
Miami, Denver
Phase 3
80% of North America
06 Target Service Area

04 First Mover Advantage
The Market is finally ready for a new technology.
of Shops offer
“Photo Estimate”
(more than ever).
02
40%of Car Owners
have smartphones.
01
80% Auto Insurance companies
use “photo estimate”.
03
MOST
07 Why Now?

Potential Competitors
Conflict of Interest No Industry Expertise No Market Expertise
No Partner Shop
08 Competition

Market Test
Goal
Free
Revenue
Largest Body Shop
Network
Goal
Wholesale Supplier
Revenue
Data Company
Goal
AI-based Estimating SaaS
Revenue
Phase 3Phase 2Phase 1
Optimizing SEO
Marketing
ICBC & Private Insurance
Companies
Partnership
Map Companies
Partnership
09 Business Development

Auto Body Estimator
Mechanics, Tire, Glass, Engine Oil, Re-built Used Car
MOCA Platform
Diversification (B2B)
Consumer Goods (B2C)
Big Data Sales (B2B)
Selling Auto-related Goods to Car Owners
Collective information about MOCA users
Estimate Inquiry Service
Inquiry Commission
Inquiry Subscription
For Partner Shops
AI Estimate
+ Estimating SaaS
Consulting
Wholesale Supplier
Strategic Partnership
Map Service Provider
Auto Insurance
10 Future MOCA Group Structure

11 Why Invest Now
Purpose
• Scale-up
Use of Investment
• Recruit Talents
• Develop a New Platform

Contact
Eric Lim
CEO / Founder
Eric.Lim@MOCAestimator.com
Mobile: 604 704 4782
Website: MOCAestimator.com
Facebook: facebook.com/mocaestimator
YouTube: “MOCA estimator”
Instagram: instagram.com/mocaestimator

Appendix

Team MOCA Expertise + Passion + Teamwork
Eric Lim
CEO /
Founder
• BBA, SFU
• 5 yrs of
experience in
marketing & sales
Elaya Sison
Developer
• B.A. Psychology
& Computer
Science, UBC
• Developed MOCA
website
Keira Leung
Marketer
• B.S. Information
Technology, FDU
• 3 yrs of
experience in
online marketing
Gary Hoan
Advisor
• 25 yrs of industry
experience
• Former Strategic
Partner Developer
at Fix Auto
Canada
12 Team

01 Launched in 2013 in South Korea
02 Total # of Inquiries: 270,000
03 Monthly Inquiry $ Amount: CAD $7 mil
04 400 Partner Body Shops in Korea
05 Affiliated with Kakao
Confidential and Proprietary. Copyright © 2018 MOCA Auto Body Estimator Inc. All Rights Reserved.
13 Benchmarking Company

Phase 1 Phase 2 Phase 3
MOCA Goal
Increase
Brand Awareness
Expand Market Share in Canada & US Strengthen Market Share
Make MOCA Break-Even Make MOCA Profitable
Strategy
Build
Body Shop Network
Expand to Major U.S. Cities Innovate Fundamental Technology
Build
Car Owner Base
Monetize "Photo Estimate” Business Model
Diversify MOCA Brands into  Related Auto Repair
Industries
Utilize MOCA User Base/Networks Internally
Estimator Tech
/Service
Fully Automated
System
Native App (with "insurance" reporting feature) Machine-Learning Based Instant Auto Body Estimator
Free Service Paid Service for Repair Shops / Free for Car Owners New Estimating SaaS (like Audatex)
Service Area
Vancouver, Toronto,
Calgary
Major US Cities 80% of Canada & U.S.
Major
Partnership
ICBC Private Insurance Companies
Map Service Providers (like Google Map)
Repair Estimate Software Developers
New Business
Focus on
Auto Body Estimator
Online Marketplace for Consumer Goods Mechanics, Engine Oil, Re-built Car, Glass
Wholesale Supplier of Repair Materials
(Utilizing Economies of Scale)
Sales of Big Data of MOCA Users
Consulting Service for Body Shops Sales of Estimating SaaS
14 Overall Business Development

+ Estimate Inquiry
+ List of Body Shops
+ List of Repair Examples
Main Page Body Shop Profile Car Owner Log-in
+ Basic Shop Info
+ Reviews
+ Repair Examples
+ Car Info
+ Message
+ Estimates Received
To be Upgraded by May 2019 as following:
15 New MOCA Platform

VF2018 Pitch: Moca Estimator

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VF2018 Pitch: Moca Estimator