Vice President Resume
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Jean Sutherland has over 22 years of experience in marketing, branding, and customer experience roles. She is currently looking for a new position that can utilize her expertise in developing growth strategies, implementing marketing concepts and brand strategies, and creating successful customer experience platforms. Throughout her career, she has consistently delivered results such as increased revenues, cost savings, and improved brand metrics. She is a proven leader seeking new challenges.
Vice President Resume
- 1. JEAN SUTHERLAND (403) 000-0000 [email protected] EXECUTIVE CAREER SUMMARY With a stellar career of 22 years I'm confident of the value I bring to a future employer. I offer an employer someone who is knowledge about all aspects of their business and who has shown dedication every step of the way. I am a proven leader with expertise in developing unique and successful growth strategies in a team environment. My position as Vice President, Brand and Customer Experience allowed me to expand my knowledge base while developing and shaping strategic and operational planning. I'm known for creating successful marketing and branding strategies, which engage the consumer and move business away from competitors. I look forward to new challenges your position will offer and am confident my experience and natural abilities will allow me to excel in a new position. Professional Experience RCA/MAYFAIR DIAGNOSTICS Vice President Brand and Customer Experience Nov 2014 – Present Calgary’s leading diagnostic imaging company, with revenues in excess of $110m and 400 employees across 12 locations. Took charge of shaping and leading the development and implementation of strategic and operational plans across the entire organization. This was truly a challenging and exciting position. ACHIEVEMENTS Formulated and lead the execution of: comprehensive research platform, comprehensive research platform, marketing concepts, and brand strategies. customer experience platform. Realized a savings of $400k + per year to the bottom line through automation of manual processes. Generated $220k in booking revenue during a two month period by offering extended hours. Assisted in the development of annual operational plans for departmental operations. Conducted research internally and externally, including audience and perception research. Developing company's consumer marketing plan and insight platform, to support overall strategic objectives. Implemented a co-creation workshop to gain insight from consumers on product and service design. Managed and developed a professional team to deliver on annual plans. Worked with teams to contribute to unique and creative ways to grow market share. Facilitated cross-departmental collaboration and strengthened internal communications with all employees.
- 2. CALGARY STAMPEDE Director Consumer Marketing June 2013 – October 2014 It was a great experience to be part of the team responsible for consumer marketing, tourism and merchandise portfolios for “The Greatest Outdoor Show on Earth”. Oversaw and mentored a multi-disciplinary team of 30 professionals, with budget accountability for $12 million. ACHIEVEMENTS Responsible for consumer marketing, tourism and merchandise portfolios for “The Greatest Outdoor Show on Earth”. Oversaw and mentored a multi-disciplinary team of 30, with budget accountability for $12 million. Contributed to the second highest attendance on record for 10-day Stampede (1,263,428 - 2014). Worked to increased the public's favourable impression of the Stampede by 7% (Q1-2014). Increased familiarity with year-round events from 37% to 48% (Q1-2014). Increased familiarity with how Calgary Stampede reinvents its revenues from 23% to 39% (Q1-2014). Achieved 101% of target sales for Rodeo and Evening Show ticket sales (2014). Our 2014 Parade Marshal Announcement Video generated over 26.000 organic views on YouTube, and over $250k of media value in the first week. Media promotions contracts exceeded contra media value by 19% in 2014 ($4.3m compared to $3.6m in 2013). Introduced an e-commerce platform and improved margin on merchandise products from 45% (2013) to 61% (2014). Total fans / followers across all social media platforms increased 41% year-over-year. Hell or High Water - Created and executed Hell or High Water t-shirt campaign, $3m in sales in six weeks (total donation to Canadian Red Cross Flood Appeal: $2.4m). Streamlined inventory controls and reduced a $770k inventory loss (2013) to less than $65k in 12 months. Managed external marketing, communications, and research consultants to support strategic direction and deliver on business plan objectives. CALGARY CHAMBER OF COMMERCE Director Member Experience and Marketing February 2011 - May 2013 ACHIEVEMENTS I was instrumental in guiding the development and execution to transform the Chamber into what the public now se as a relevant, contemporary and significant membership organization. Implemented value-based membership model to better serve members and increase revenue. Accountable for a 15-person team overseeing membership, events, marketing and communications. Developed and executed a consumer marketing strategy, programming development, brand positioning and tactical marketing plans. Identified, coached and mentored high potential employees which continued on to director and manager levels. Transformed organizational culture, creating a member-centric, service-driven organization objectives. Amplified brand messages through strategic partner relationships, collaborating with like organizations to build credibility within the business community. Engineered the development and launch of an online platform for Small Business Week Calgary, resulting in a ROI of increased sponsorship revenue, attendance and brand awareness in its first year.
- 3. Comprehensive rebrand, including re-defining organizational culture, membership model, and events. JUMERIAH GROUP - Dubai Director of Brand 2008 - 2009 Development and implementation of brand and marketing strategies whih contributed to the commercial success and global awareness of the Group’s portfolio of brands. Primary responsibility was to create demand, convert customers and optimize revenue through a multitude of effective and successful channels and activities. ACHIEVEMENTS Responsibile for amplifying the brand in local and international markets. Ensured individual brand definition through the creation of a unique value proposition, product design and service offering. Ownership of the brand image and guardian of the brand identity. Developed brand manual and tools to deliver brand consistency. Created a differentiated market-driven hotel brand for key growth markets in Asia and the Middle East. JUMERIAH BEACH HOTEL - Dubai Marketing and Communications Manager 2006 - 2008 Luxury five-star hotel located opposite the Burj Al Arab. 612 rooms, suites and villas, 21 restaurants, bars and cafes, sport and diving centre, marina and conference centre. ACHIEVEMENTS Managed, mentored and coached a team of six marketing professionals, to deliver results, rewarded performance and developed individual competencies. Achieved a 35% occupancy increase in luxury suites year over year, by leveraging the final Harry Potter book in “The Magic of Summer” campaign (52% of revenue received via direct channels). Launched a number of modern and contemporary restaurants and bars, as well as the complete refurbishment of convention centre. OVERALL EXPERIENCE - 1994 – 2006 Operational leadership roles in food and beverage, conference and convention management, marketing and sales in luxury hotels across Australia and New Zealand. Achievements include, rebranded the100-year old, Shoal Bay Resort & Spa. Worked with the International Olympic Committee (IOC) during the Sydney 2000 Olympic Games at the Four Seasons Hotel, Sydney. Lead 120+ employees and managed a $8 million operating budget for the banquet facilities at Sheraton Auckland Hotel & Towers, and strengthen the24-hour room service delivery process across 130 hectares at Sheraton Mirage Port Douglas. EDUCATION University of Southern Queensland, Australia MBA, Marketing, 2005 Griffith University, Gold Coast, Australia Bachelor of Business, Hotel Management, 1993
- 4. AWARDS Travel Alberta, Alto Award, finalist (Marketing Excellence) – Calgary Stampede, 2014 IAAPA, Brass Ring Award, (Marketing Excellence, Social Media) – Calgary Stampede, 2013 Western Fairs Assoc., Louis S. Merrill Award (Superior Innovation) – Calgary Stampede, 2013 Travel Alberta, Alto Award, finalist – Calgary Stampede, 2013 Canadian Special Events Award – Calgary Chamber, 2012 Marketing Innovation Award – Dubai Holding, 2008, UAE Marketing Person of the Year – Jumeirah Group, 2007, UAE Hotelier Magazine, finalist, Marketing Person of the Year, 2007, UAE PRESENTATIONS Empathy and the Healthcare Experience: Consumer Experience Professionals Assoc., Atlanta, 2015 CULT Brands Panel: The CULT Gathering, Banff, 2014 Social Media Breakfast, Calgary, 2013 Hell or High Water: IAFE, Las Vegas, 2013 Building Strong Brands through Crisis: Travel Alberta Industry Conference, Banff, 2013 PERSONAL RECOMMENDATION “Jackie will fascinate you. She is fresh, inspiring and likes to 'get things done'. She possesses a unique combination of skills - that of strategic thinking and operational execution. Jackie is perhaps one of the smartest colleagues I have ever had the pleasure to work with. Her academic capability is a rare find in the travel and hospitality industry, as is her ability to see beyond tradition and ceremony. Jackie will dare to challenge the status quo because she recognizes and accepts that risk is an inherent part of any thriving business. Her success lies in the fact that she can deliver the rewards that are often associated with such.” Kristie Goshow, Senior Vice President Commercial Viceroy Hotel Group Global Luxury Hospitality Leader