This document discusses the importance of design in software development. It explores how code represents design decisions, but notes that code alone may not provide all the context needed for complex system design. The document examines how visualizing designs through diagrams, maps, and other means can help teams understand relationships, assumptions, and tradeoffs to make informed architectural decisions. It emphasizes considering systems in their full context, including impacts on users, developers, operations, and other stakeholders. Iterative exploration of designs through visual models supports collaborative thinking and decision-making.