VolunteerMatch Solutions BPN Webinar: Social Media + Corporate Responsibility
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This document discusses how companies can amplify and measure the impact of their corporate social responsibility programs through social media. It provides five tips: 1) lead from the top and bottom levels of an organization; 2) be consistent in social media engagement; 3) communicate and share about CSR initiatives; 4) invest in social media efforts; and 5) leverage customers as advocates by having fun and engaging conversations online. The presentation aims to help companies maximize their CSR and social media strategies.
VolunteerMatch Solutions BPN Webinar: Social Media + Corporate Responsibility
- 1. SOCIAL MEDIA + CR: How to Amplify & Measure Your Impact Susan McPherson John Gordon SVP/Director, Global Marketing SVP, Digital Fenton Fenton @susanmcp1 @j6ordon
- 2. How To Ask Questions • Type questions into the box on the right side of the your screen • Submit via Twitter to @VM_Solutions using “#VMbpn” • We will pose questions at the end of the presentation • A copy of the sides will be circulated after the event VolunteerMatch makes it easier to manage successful community engagement programs.
- 3. SOCIAL MEDIA + CORPORATE RESPONSIBILITY How to Amplify and Measure Your Impact John Gordon, SVP Digital, @j6ordon Susan McPherson, SVP/Director of Global Marketing, @susanmcp1
- 4. Is your company using social media to engage around corporate responsibility?
- 7. A company’s CSR program can be responsible for more than 40% of its reputation.
- 8. Political Personal Commercial CSR
- 9. TOP 5 TIPS TO MAXIMIZE CSR AND SOCIAL MEDIA EFFORTS
- 10. #1: Lead from the top AND the bottom.
- 12. A TRULY SOCIAL BUSINESS •Knows they no longer own the conversation about their brand •Listens to stakeholders •Engages stakeholders in an ongoing conversation •Gives and receives
- 14. 14
- 15. How are you measuring your success? 1. Surveys/Polls 2. One-on-one questions 3. Media imprints/clips 4. All of the above 5. None
- 17. #3: Communicate and share.
- 19. Add Listen Ask Relate Value
- 20. #4: Invest.
- 21. Customer Media You
- 22. #5: Your customers are your greatest salespeople.
- 24. #5: Have fun.
- 26. SOCIAL MEDIA + CORPORATE RESPONSIBILITY How to Amplify and Measure Your Impact John Gordon, SVP Digital, @j6ordon Susan McPherson, SVP/Director of Global Marketing, @susanmcp1
- 27. Stay Informed Blog: www.VolunteeringIsCSR.org Twitter: @VM_Solutions VolunteerMatch makes it easier to manage successful community engagement programs.
- 28. Upcoming Session: July Small Business, Big Engagement: Trends & Best Practices in Using Social Media to Tell the Small Business CSR Story Guest Speaker: Julie Dixon Deputy Director of the Center for Social Impact Communication Georgetown University Register: https://www1.gotomeeting.com/register/488892528 Wednesday July 25, 2012 10-11 a.m. PT (1-2 p.m. ET)