WAN-IFRA Women in News Programme
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WAN-IFRA, a global trade association for the newspaper industry, aims to enhance media freedom and promote gender equality within newsrooms as a core mission. Through its 'Women in News' program, it has provided leadership training and support to over 500 women journalists and editors, improving workplace dynamics and gender representation in media. The organization is addressing issues of sexual harassment in the media sector with tailored training and is continuously working to develop local chapters and advocacy efforts to enact change.
WAN-IFRA Women in News Programme
- 1. WAN-IFRA MEDIA FREEDOM AND GENDER STRATEGY World Association of Newspapers and News Publishers
- 2. Trade Association of newspaper industry; press freedom at core of mission 80 publisher associations 18,000 titles 120 countries Founded in 1948 by French and Benelux resistance press 70 years of global advocacy and media development €9.2 million raised for Media Freedom in past 3 years What is WAN-IFRA
- 3. Absence of women in the news Only 10% of news stories focus on women; little improvement since 2000 Lack of women in leadership positions in the news sector Only 17% of top management positions held by women in the world’s 100 largest media corporations Gender Equality: Media industry lags behind others Sources: Global Media Monitoring Project 2015 Report; ‘The Media is Male Business’, Nordicom, 2018
- 4. Global Advocacy Potential WAN-IFRA can play a particularly influential role in prioritizing gender equality and identifying collective solutions to bring about concrete change Women in News (kick-started with Sida funding) WAN-IFRA was given the opportunity to pilot an innovative new leadership development program in 2010 with rapid expansion since WAN-IFRA & Gender Equality
- 5. Purpose: to increase women’s leadership and voices in the news. WIN equips women journalists and editors with the skills, strategies, and support to take on greater leadership positions within their companies. It creates partnerships to identify industry-led solutions to closing the gender gap in newsrooms, boardrooms and reporting. Locally driven, industry led, and model-based approach Multi-year, multi country partnerships supported by What is Women In News (WIN)
- 6. Strong impact since 2010 More than 500 women journalists and editors from 15 countries have progressed through WIN More than 80 media houses have engaged with WIN to promote women’s leadership and voices in the news WAN-IFRA made gender equality one of 4 priority engagement areas with its global membership base
- 7. Nearly 1 in 5 participants reported a promotion in the past six months, and directly attribute advancement to WIN WIN participants are more motivated to remain in the media (93%) and report enhanced professional networks (100%) Editors/journalists report increase in self confidence (93%) and increased contribution to their newsrooms (88%) Media partners better understand the need to promote gender balance in their organisations (71%) Media partners report a greater commitment to support gender equality within their organisations (67%) WIN Results: Leadership
- 8. WIN media partners are making greater efforts to reduce gender bias in their content (71% of those surveyed) WIN editors report that they now regularly edit content to reduce gender bias in news stories (41%): increasing diversity within reporting beats (2/3) more women experts quoted in articles (2/3) educating staff on what makes a story gender balanced (1/3) 77% of WIN graduates polled say they consciously aim to reduce gender bias in their own reporting/editing Results: Gender Balance in News
- 9. How is WIN So Effective? Local Ownership Local steering committees actively engage in strategy and operations Graduates remain engaged as mentors creating a legacy effect Trainers and coaches drawn from the region, developing local capacity Unique Model Effective combination of media management training, career coaching, mentoring and networking Model can be universally applied but easily tailored to local contexts Industry-helping-Industry Peer-led training and education turns advocacy into an exercise to find collective solutions and support one another
- 10. WIN’s Strength is in our Community Local coaches mentors, and trainers Steering Committee Members Regional Leads Fatemah Farag, MENA Director, Egypt Dr. Tikhala Chibwana Africa Director, Malawi
- 11. Swedish Brain Trust, Partners and Champions 3 Year implementation partner for WIN Somalia; gender advocacy partner in Zimbabwe, Information partner in Rwanda Carin Andersson Chief of Administration, Mitt Media; WIN HR Brain Trust Jeanette Gustafsdotter CEO of TU; WAN-IFRA Media Freedom Board Member Marie-Louise Jarlenfors COO, VK Media; WIN HR Brain Trust Karin Pettersson Director, Public Policy, Schibsted; WAN-IFRA Media Freedom Board Chair
- 12. WIN in the era of #METOO In November 2017 WAN-IFRA polled its WIN constituents on the subject of sexual harassment. 135 WIN participants responded to the survey (27%) Nearly 2/3 of respondents reported some form of verbal harassment in the workplace Nearly ¼ reported physical harassment 1 in 12 respondents reported being sexually assaulted by a peer, superior or source 71% did not report incidents to company or authorities. Main reasons for NOT reporting: ”Worried for my job security” and “I was embarrassed or ashamed” Just over 1/3 of media organisations have sexual harassment policies in place
- 13. How is WIN responding? 1. Developing sexual harassment training module for managers and staff 2. Developing practical handbook for media managers 3. Targeting HR Directors beginning with in- person training and mentoring 4. Prioritising education on sexual harassment in meetings with top management All initiatives designed by regional experts drawn from the WIN community and adapted to each region/country, with best practices and tools provided by the Global HR Brain Trust
- 14. 1.Roll-out of WIN Advisory Bespoke services, systematic tracking for a deeper engagement and to benchmark progress 2. Consolidate National Chapters Formalise national networks to further develop local training and advocacy hubs 3. Become Industry Influencer Leading by example, WAN-IFRA will mobilise the industry and leverage brain power within membership base WIN 2018-2022
- 15. Bespoke, in-newsroom training on key operational and management issues focused on improving gender balance and achieving operational excellence. Delivered by local experts drawn from the WIN community using skills developed in past 7 years of engagement with WIN 5 core services to develop a gender equality framework for the organisation: career management business strategy mobile journalism gender balance in the news sexual harassment Goal: recruit 40 media partners by the end of 2019 1. WIN Advisory Next step in advocacy and training
- 16. Develop organising and advocacy skills of WIN legacy participants in 12 countries to coordinate efforts to lobby for change on gender and media freedom focused issues Build on existing local infrastructure to establish local WIN chapters through which trainings, mentoring and coaching could run Extend reach of media management training through online platform to extend the targeted training to women media professionals outside of core WIN markets 2. National Chapters Next step in activating legacy, localising ownership
- 17. Build access to gender diversity champions from global membership base to support efforts to equip and inform media organisations with tools to implement positive change. Prototype Gender Balance Index, an automated content audit tool allowing media companies and individuals to audit their content for gender balance at the individual and aggregate level (English and Arabic) Serve as galvanizing force amongst membership to promote dialogue and discussion on how to move the barometer on gender equality in the industry 3. Galvanize the Industry Next step in influencing change in industry
- 18. CONTACT INQUIRIES MELANIE WALKER DIRECTOR MEDIA DEVELOPMENT, WAN-IFRA womeninnews www.womeninnews.org ❞ World Association of Newspapers and News Publishers