Web analytics
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This document discusses web analytics and its benefits. It describes how web analytics involves measuring, collecting, analyzing, and reporting internet data to understand and optimize website usage. Key metrics like traffic, conversions, bounce rates, and time spent are analyzed. The benefits of web analytics include increased ROI, understanding user behavior to improve satisfaction, and enhancing campaigns. The process involves implementing tracking, defining goals, analyzing data, and creating reports with insights.
Web analytics
- 1. Web Analytics: The Key To Enhance Online Experience And Drive Sales An Enterprise Web Solutions Company
- 2. Agenda ļ¶ Web Analytics ļ± Process ļ± Benefits ļ¶ Techniques To Enable Customer Behavior Analysis NVISH SOLUTIONS INC. Ā© 2012 All rights reserved Website: www.nvish.com ā E-Mail: [email protected] Slide 2
- 3. Web Analytics The measurement, collection, analysis and reporting of internet data for purpose of understanding and optimizing the web usage. On Site Web Off Site Web Analytics Analytics Measures and tracks Measures and tracks website traffic a visitorās navigation referred from on a website external sources Includes tracking on Includes tracking of pages, links, assets, vi campaigns, social deos, audios, geo media sites, social sites, conversions, blo engine marketing and gs, etc email marketing NVISH SOLUTIONS INC. Ā© 2012 All rights reserved Website: www.nvish.com ā E-Mail: [email protected] Slide 3
- 4. What Web Analytics Does? Web analytics is a robust tool that allows to easily visualize content, assimilate insights quickly and to meet the dynamic demands of an online business. Traffic & ā¢ To measure and analyze the traffic and conversion rate conversions ā¢ To track the number of visitors that visit the website including unique, new, and Visitors repeat visitors ā¢ To identify the percentage of visitors leaving the website from the entry page Bounce rate without navigating any further into the website Pages ā¢ To identify the performance of pages Time spent ā¢ To measure how much time visitors spend on the website during their visit Page views ā¢ To track how many times pages of a website are viewed NVISH SOLUTIONS INC. Ā© 2012 All rights reserved Website: www.nvish.com ā E-Mail: [email protected] Slide 4
- 5. Why Web Analytics? It is vital to understand how the website works and its weak points to make it successful and build future strategies. ļ¶ Diversified business reporting ļ¶ Increasing ROI by defining scope of SEM ļ¶ Understanding user behavior and improving customer satisfaction ļ¶ Gauging and enhancing user engagement ļ¶ Identifying problems and opportunities ļ¶ Enhancing inefficient campaigns ļ¶ Gaining e-business intelligence information ļ¶ Insights and recommendations to site revamp ļ¶ Improving vital websites KPI performance NVISH SOLUTIONS INC. Ā© 2012 All rights reserved Website: www.nvish.com ā E-Mail: [email protected] Slide 5
- 6. Process Of Web Analytics Analyze Website Implement Implement Tracking WEB ANALYTICS Insights & PROCESS Create Reports Recommendations Data Mining & Define KPIs Analyzing KPIs such as pageviews, visitors, bounce rate, unique visitors, etc NVISH SOLUTIONS INC. Ā© 2012 All rights reserved Website: www.nvish.com ā E-Mail: [email protected] Slide 6
- 7. Benefits Of Web Analytics Appropriate presence of social media links to increase visibility Enhanced user experience with the presence of marquees Reduced bounce rates & enhanced stickiness through proper usage of space Easy and quick navigation with better information categories Optimized PDF links for enhanced browsing experience More viewers & promotions through interactive tours including audios & videos Knowledge centre & case studies sections rendering quick & relevant information Measure & maximize ROI NVISH SOLUTIONS INC. Ā© 2012 All rights reserved Website: www.nvish.com ā E-Mail: [email protected] Slide 7
- 8. Techniques To Enable Customer Behavior Analysis Marketing Business Customer Segmentation Intelligence Techniques Personalization And CRM Integrations Targeting NVISH SOLUTIONS INC. Ā© 2012 All rights reserved Website: www.nvish.com ā E-Mail: [email protected] Slide 8
- 9. NVISHās Value Add Conversions & Strategic Planning Programs & Lead Generation & Insights Campaigns ā¢ Analysis of ā¢ Help in future ā¢ Analysis to important areas planning increase visibility ā¢ Traffic ā¢ Analytics & ā¢ Traffic analysis of monitoring suggestions marketing ā¢ Help in budget ā¢ GEOās traffic campaigns planning analysis ā¢ Continuous analysis & insights NVISH SOLUTIONS INC. Ā© 2012 All rights reserved Website: www.nvish.com ā E-Mail: [email protected] Slide 9
- 10. OFFICE LOCATIONS DEVELOPMENT CENTERS HEADQUARTERS SALES OFFICE CENTER I CENTER II 5201, Great America Pkwy, 81 Oxford St. London DLF Info City Quark City SEZ, Suite 320 W1D2EU, First Floor, Tower E, IT Park A-40, Phase VIII, Santa Clara CA 95054 United Kingdom Chandigarh 160101 Mohali - 160071 Phone : (+1)-408-730-2615 Phone : (+44)-207-993-4843 India India Phone: (+91)-172-433-7709 Phone: (+91)-172-400-8500 Website: www.nvish.com E- Mail :[email protected]