Web Communities With RelationSys And D2C

Editor's Notes

• #3: We communicate, collaborate and form social networks. Why do we do it? We’ve been doing it since the stone age. We do it because it works. Evolution of collaboration technologies: Telegraph – Telephone – Fax – E-mail – Groupware collaboration – the static web - Web 2.0 & Enterprise 2.0
• #5: Well worth investing 6 and a half minutes of your time. Second major transformation in the company with ‘business networks’. operating committee (11 people) runs the company ‘Councils’ that run $10 billion opportunities ‘Boards’ which run $1 billion opportunities ‘Working Groups’ that can support the councils and boards or other transactions within the company Biggest barrier/challenge – letting go of command and control See also his 67 minute presentation and Q&Q at MIT Sloane School of Management Oct 2008: http://mitworld.mit.edu/video/619
• #18: This AIIM Market IQ focuses on a genre of new technologies and related business models that enable rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise known as Enterprise 2.0. AIIM used two basic sources of input in constructing this report: the accumulated experience and ongoing market analysis work performed by the AIIM Market Intelligence group and a survey that the group developed and administered. The survey was taken by 441 individuals between January 5 and January 19, 2008. It should be noted that the survey results are reported in aggregate (i.e. AIIM members and nonmembers). Survey demographics can be found in the appendix. In addition, the AIIM Market Intelligence group received guidance and input from a panel of advisors in developing both the survey and this report. AIIM deeply appreciates the work of the panel, which consisted of: Patti Anklam, Stowe Boyd, Steven Mandzik, Andrew McAfee, Eric Tsui, and David Weinberger. (For brief bios on these advisors refer to the About The Authors page in this Market IQ.) This Market IQ covers the concept of Enterprise 2.0 from multiple perspectives, providing a thorough education on the topic. In order to achieve a balanced understanding of Enterprise 2.0, the reader is encouraged to read the report in its entirety, in the order presented. It has been structured into eight sections, each providing a specific perspective on Enterprise 2.0.
• #19: Our survey measured the state of the market in many ways. The bulk of these findings and insights are the focus of Section 4: State of the Market of this Market IQ. But two of the survey’s findings are discussed here so that the current reality of technology awareness and how this affects Enterprise 2.0 strategy development can be appreciated. While survey answers showed a lack of agreement over the definition of Enterprise 2.0 (See Figure 1, and the accompanying analysis in Section 1: Defining Enterprise 2.0), from a technology component perspective, respondents showed great consistency. When asked to identify the component technologies that fall into their definition of an Enterprise 2.0 platform, survey responses honed in on Enterprise 2.0 technologies (e.g., wikis, social networking, blogs, search, RSS, social bookmarking, and mashups) as those most aligned (e.g., a “bullseye fit”) with an Enterprise 2.0 platform. But perhaps just as telling is the fact that no technology was predominately identified as “not needed.” Also, related technologies, 1.0 technologies and 1.5 technologies fared well ranking as being of peripheral value to the platform or listed between peripheral and “bullseye.” Search scored very highly as a bullseye component (which is perhaps explained by the commentary on search made earlier in the report). There were some exceptions. The Enterprise 2.0 technology, social voting/ranking did not fare as well, with 39% indicating it is a bullseye fit, and 27% listing it somewhere between a bullseye fit and peripheral. It ranked below none-core technologies such as collaborative filtering and portals. More dramatically, respondents singled out podcasting as the one Enterprise 2.0 technology that has not yet been embraced as a “standard” part of an Enterprise 2.0 platform. Only 28% saw it as a bullseye fit. This is likely because podcasting creates multimedia content. Many organizations may be inclined to first get a handle on text and images before embracing multimedia in a full-scale manner.