Standard Generalized Markup Language (SGML) is a metalanguage used to define markup languages like HTML and XML. It requires defining document structure rules through a Document Type Definition (DTD). While powerful, SGML is complex. HTML simplified SGML and does not require a DTD. The World Wide Web Consortium (W3C) develops standards to ensure the long-term growth of the web, including HTML versions like HTML5 which adds audio/video embedding and new elements.