Webinar: 2025 Marketing Trends: The End Of SEO?
1 like4,660 views
Want to feel like a location marketing superhero? Welcome to the AI era, where your marketing sidekick (AI, of course) is here to help you save the day! From boosting creativity to simplifying the complex, AI is reshaping location marketing—and now there’s a new buzzword in town: GEO, or Generative Engine Optimization. Join us as we demystify the latest trends, from AI to GEO, and provide actionable insights to help you achieve tangible results in 2025. We’ll supercharge your location marketing efforts, by equipping you with the knowledge and tools to harness the power of AI and GEO. Here’s what’s in store: - A look at the cutting-edge tools and tech driving success in today’s market. - 5 reasons GEO should be your new secret weapon and what it means for SEO. - How to stay authentic and master location marketing amidst all the shiny new tech. - Emerging trends and their impact on Location Performance Optimization (LPO) and your Location Performance Score (LPS). We’re giving you actionable tips and the lowdown on tech trends so you can craft killer strategies for 2025. Let’s keep it simple, authentic, and ROI-focused—because even superheroes need a little help navigating the future. Register now! If you're looking to up-level your location marketing game and gear up for what’s next in 2025, this webinar is for you!
Webinar: 2025 Marketing Trends: The End Of SEO?
- 3. Cris Thome Global Head of Product Marketing, Uberall Your Presenters Ehab Aboud Principal Solution Engineer, Uberall
- 4. AI-powered location marketing platform that helps businesses optimize their digital presence. Meet Uberall
- 5. +78% Increase in Clicks to Directions +89% Increase in Reviews Response Rate and response time down to 18hs. +31% Increase in views +87% Increase in visibility on Google Search and Maps +16% Increase in conversion rate +31% Increase in Maps views +214% Increase in revenue 2019-2024 +37% Increase in Views +148% Increase in Views Uberall Impact on Our Customers *Increase in views, map views and clicks from Google Business Profile since joining Uberall. Total Views: search and map views 37:1 ROI
- 6. What’s Coming Up… ● Is Search Broken? ● The AI Landscape & What It Means For SEO ● Diving into AI Overviews & SearchGPT ● Actionable 2025 Location Marketing Non-Negotiables ● Key Takeaways Today, we’ll discuss:
- 7. How confident are you in adapting your local search strategy to AI?
- 9. Product Discovery Journey is changing
- 10. What is broken? Anatomy of Google Search
- 11. A Look At The AI Landscape & What It Means For SEO
- 12. Wait, what?
- 13. Key developments in AI Perplexity Aug. 2022 2022 2023 2024 2025 ChatGPT - OpenAI Nov. 2022 Bing AI (Copilot, New Bing) Feb. 2023 Google SGE May 2023 Google Gemini Dec. 2023 Google SGE rebranded AI overview May 2024 SearchGPT - Open AI July 2024 Apple Intelligence Continued rollout 2025
- 14. SEO vs. GEO
- 15. Focus on AI overviews & SearchGPT
- 16. Google AI Overviews ● Google launched SGE (Search Generative Experience) in 2023, then renamed in late 2024 to AI Overview ● Brief summary generated by AI, followed by links to websites
- 17. Google AI Overviews: Available on smartphone
- 18. Video Search ● Short videos are key for quick answers. ● Brands can build connections through engaging videos. ● Short-form video is king due to shrinking attention spans.
- 19. Planning Capabilities ● Limited to certain industries, but promising. ● Big potential for supermarkets - add shopping lists straight to cart!
- 20. Search GPT ● More relevant for current event searches ● Still needs improvement on local searches compared to Google, which draws from a much stronger database, including: ○ Google Business Profiles ○ and Google Shopping
- 21. Tailoring Your Strategy for SEO and GEO Keep the similarities and differences in mind as you define your strategy. SEO GEO Nature of response Websites Content Contextualization of content Keyword Tags Clarity of content Information synthesis Single Web Pages Multi-source summaries Content formatting For SEO criteria For AI assistants Structure of prompts Better for simple keywords Better for bigger interconnected themes
- 22. 2025 Location Marketing Non-Negotiables: A guide to best practices
- 23. What's your biggest location marketing challenge?
- 24. 1. Take Care of the Fundamentals Visibility Reputation Engagement Conversion
- 25. Strengthen your digital presence for enhanced visibility ● Location data and content - accurate, updated and synthesized by AI Platforms ● Enrich location profile data (NAP, Photos, Videos) ● Ensure local web pages fare optimized for AI platforms (data is understood and synthesized)
- 26. Manage & optimize your online reputation ● AI platforms highlights reputation data particularly reviews and photos. ● Encourage customers to leave a review about their experience, including photos/videos ● Respond to reviews authentically ● Address negative reviews ● Respond to reviews in a timely manner - in 18hs!
- 27. Localize your content and drive engagement ● AI prioritizes conversation, contextual and personalized content ● Post on search directories ● Link your social media profiles to your location profile ● Post locally relevant content and keep your audience engaged Posts on Google Business Profile Posts on Apple Showcases Social Media Posts listed on Google Search
- 28. Optimize conversions and drive purchases ● Format your content so that it’s more readable for AI (not just using keywords) such as contextual snippets ● Ensure content recency both on your search profile and website ● Make all available CTAs ready for AI - such as driving directions, clicks to calls, opening an app, etc. ● Add CTAs to your posts and optimize.
- 29. 2. Maximize your ROI. Show Revenue Impact Location Performance Optimization
- 30. Drive revenue impact by optimizing location marketing metrics.
- 31. If your SEO has no impact on the company's bottom line, don't call it SEO. Javier Bermúdez SEO Specialist Practical Revenue Attribution: Show Me the Money!
- 32. ● It’s not your replacement—AI helps you shine. ● Scale Location Marketing Management ● Automate and streamline operational tasks ● Craft social posts, get data insights and manage reviews FASTER. ● Use AI tools to take care of those fundamentals. 3. AI Tools are Your Marketing Superpower!
- 33. Local Social Reputation Management at Scale Uberall AI-Social Writer Craft winning posts in seconds and drive engagement with no effortr Uberall AI-Review Responses Authentic review response suggested in seconds AI Tools to supercharge your performance Uberall AI-Bulk Review Replies Unique and authentic response to each one of the bulk reviews
- 34. Key Takeaways
- 35. 1. The way consumers discover products and services has drastically evolved? 2. SEO is not ending or broken. It’s going through significant change! Adapting? Being reshaped 3. The influence of AI on search is just beginning! 4. Adopt Location Performance Optimization (LPO) to connect your digital presence to revenue. In Summary…
- 36. Are you interested in getting a free audit for your online listings?
- 37. Questions?