Webinar: Are your users suffering from "metrics confusion"?
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The document discusses the problem of "metrics confusion" in companies where different business units and teams understand and define key business metrics differently. This leads to wasted time arguing over metrics, duplicate work, and fewer innovative ideas. It recommends establishing a common business language across the organization by capturing terms and definitions in a central repository. Key stakeholders review and approve terms, which are then standardized and accessible across business intelligence tools and reports. This helps align metrics understanding, reduce wasted time, and support better collaborative decision making.
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Webinar: Are your users suffering from "metrics confusion"?
- 1. Eliminate Metrics ConfusionAre your users spending more time arguing than analyzing?
- 2. Today’s AgendaWhat is “metrics confusion”?Industry trendsWhy “metrics confusion” occurs?Eliminating “metrics confusion”Keys to eliminating “metrics confusion”Next Steps
- 3. What is “metrics confusion”?In the quest for innovation, companies continuously collect and analyze ever increasing amounts of data. Valuable information is wasted in companies because employees don't describe or understand information in the same way across the organization.But what if a company has already collected the most valuable information and doesn't realize it?3
- 4. Increased occurrence of:User MisunderstandingsDuplicate research effortsReduction in innovative ideasWhy?Because most meetings are about understanding where the numbers came fromNOT analyzing the numbers and taking action or making decisions4What is the impact of “metrics confusion”?
- 5. Metrics Confusion: What is an “employee”?CFO needs to know the current headcount (or number of employees). The result depends on who you ask:Benefits Staff: people eligible for benefitsHR Operations: labor resources including contract staffRecruiting Staff: current employees plus open headcountsController: people being paid in payroll5
- 6. Metrics Confusion: What is a “product shipment forecast”?Business Unit definition conflict for “fiscal month” and/or “product” drive inaccuracies:Regional Business Unit: Fiscal month: 15th to 14thProduct: revenue producing & promotional productsNew Acquisition: Fiscal month: 20th to 19thProduct: all productsRemaining Business Units:Fiscal Month: Calendar MonthProduct: 50% of business units included promotional products and all included revenue producing products6
- 7. How pervasive is “metrics confusion”?7The confusion over business language will likely be one of the primary reasons more than 35% of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets.Gartner, Predicts 2009: Business Intelligence and Performance Management will Deliver Greater Business Value, Dec. 18, 2008.Over 80% of respondents identified the driver for BI as “improving the quality of decision making”.Yet more than 50% of respondents couldn’t ask the questions they needed answered from BI Solutions.National Computing Center: Principa, Business Intelligence, Results of the Rapid Survey.Standardizing language and reporting data so that it's not only accessible but comprehensible to diverse groups within a company can help reduce misunderstandings, eliminate duplicative research efforts, and increase innovative ideas by constantly bringing in fresh perspectives.Wall Street Journal, Staring you in the face, Sept 22, 2008.
- 8. Metrics Confusion: Are your users arguing or analyzing the metrics?8
- 9. Legacy of BI is “cobbled” together9Most companieshave provided userswith 6-10BI ToolsUser AccessDashboards, Scorecards, ReportsAd-hoc query & reporting, OLAPTargetDataData Marts, Data WarehouseMaster Data, Staging StructuresData Movement & QualityWhat is being built?ETL, Data QualitySourceDataApplication Specific DBs
- 10. Confusion is a bi-product of current delivery processHow are terms captured?Proprietary toolsWho reviews them?Project sponsors (sometimes)What is done once reviewed?Put on network share (never to be seen again)How is the term developed?Silo’ed development - leveraged by one project (not the enterprise)10
- 11. Reporting often an after thought11User AccessReportin Crystal ReportBy Developer??TargetDataTablesin Oracleby DBAData Movement & QualityETL Modulesin PowerCenterby ETL DeveloperWhat is being built?SourceDataLook at datain Application DatabaseDeployTestBuildDesignAnalysisRequirementsHow is it being built?
- 12. Reporting not enterprise focusedbuild baby, build!12Spreadmarts (In Excel)user based data integrationUser AccessReportExcelBy DeveloperReportCognosBy DeveloperReportReport ServicesBy DeveloperReportCrystal ReportBy DeveloperReportBrioBy DeveloperReportWebFocusBy DeveloperTargetDataTablesin Oracleby DBATablesin DB2by DBATablesin Microsoft SQLby DBATablesin Oracleby DBATablesin Accessby DBATablesin DB2by DBAData Movement & QualityETL Modulesin OWBby ETL DeveloperETL Modulesin COBOLby ETL DeveloperETL Modulesin Microsoft SSISby ETL DeveloperETL Modulesin PowerCenterby ETL DeveloperETL Modulesin Visual Basicby ETL DeveloperETL Modulesin Focusby ETL DeveloperWhat is being built?SourceDataLook at datain Application DatabaseLook at datain Application DatabaseLook at datain Application DatabaseLook at datain Application DatabaseLook at datain Application DatabaseLook at datain Application DatabaseBuildBuildBuildBuildBuildBuildHow is it being built?
- 13. Gartner:Enterprise Information Management FocusNeed for a set of processes for cross-functional and cross-enterprise BI, specifically:Common definitions and business rules Ability to reconcile and map out the locations, representations, and hierarchies associated with informationAbility to manage changes across multiple sources and repositories13
- 14. Bridging the business-IT communications gapAligning your common business language14
- 15. AlignmentProcess Management & OversightProjectArtifactApprovedProjectArtifactApprovalProcess?ApprovedRejectedRefinement Process
- 16. AlignmentRoles in Balanced Insight Consensus®ContributorApproverConsumerProjectArtifactApprovedProjectArtifactApprovalProcess?ApprovedRejectedRefinement ProcessFacilitator
- 17. Approval ProcessMulti-step approval process or workflowTeamApproversApproval ProcessFacilitators
- 18. Automating the alignment process18I like the word “offering” as a more succinct way to say “product/platform or service.”ApprovalProcess?Should be “customer or prospect”A product, platform, or service that our company sells or intends to sell to customers to generate revenue.Facilitated Resolution
- 19. Reports consensusDashboardaligns yourBI SolutionsAnalysis across the enterpriseconsensusintegratorTM
- 20. consensusaligns yourBI Solutionsfrom a common business languageconsensusintegratorTM
- 21. consensusaligns yourBI Solutionsfrom a common business languageconsensusintegratorTM
- 22. consensusaligns yourBI Solutionsfrom a common business languageconsensusintegratorTM
- 23. consensusaligns yourBI Solutionsfrom a common business languageconsensusintegratorTM
- 24. consensusaligns yourBI Solutionsfrom a common business languageconsensusintegratorTM
- 25. Naming StandardsType StandardsTaxonomiesBusiness TermsRelationshipsRepositoryArtifactsUser AccessDimensionsHierarchiesFactsTargetDataData Mart & WarehouseTables/ColumnsData Movement & QualityTransformation Rules & OrchestrationSourceDataSourceTables/ColumnsPotential Project Artifacts
- 26. Keys to eliminating “metrics confusion”How are terms captured?An open, cross project, cross BI platform repositoryWho reviews them?Cross functional, cross regional stewardsWhat is done once reviewed?Made accessible across the enterprise (BI Wiki) and deployed in BI PlatformsHow is the term developed?Leveraged across the enterprise (all projects)Reuse across projects and platformsEstablish a common business language26
- 27. Collaborative Delivery & Alignment27The platform for Agile Business Intelligence Delivery & Alignment of Business Metadata
- 28. Next Steps28TryOnline editionPersonalizeContact for a personalized presentation/demo for you or your companyMore informationSend me some details and whitepaperhttp://www.balancedinsight.com