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NetFlow Generation and Analysis:
A Solution to Improve Network
and Application Performance
Richard Trujillo, Product Marketing Manager, Emulex
Scott Frymire, Director of Product Marketing, SevOne
Lee Doyle, Principal Analyst, Doyle Research

© 2013 Emulex Corporation
2013
2013

The Importance of
Network Visibility
Doyle Research, 2013

2
Leading Trends Impacting the Network
Cloud

VDI
Mobile

Big Data

Doyle Research, 2013

BYOD

3
Networks are Critical to the Business
 Networks deliver applications and information
throughout the organization
 Networks must have high performance, low
latency, reliable, and secure
 Traffic patterns are changing: more east-west,
less north-south

 Network/data center downtime is expensive
 Managing/securing the network remains
challenging and costly (OPEX)
Doyle Research, 2013

4
Network Complexity and Value are
Increasing

Customer Value

SDN Adoption
Bandwidth
Growth
Data Center
 Server
virtualization
 VM mobility
 Network/storage
convergence

 Widespread
adoption of
10GbE

 Separation of
Control and Data
Plane
 Network
Programmability

 Cloud

 Centralized
Intelligence

 Video

 Network Slicing

 Mobility

Network Complexity
Doyle Research, 2013

5
Network Visibility Benefits
Security

Monitor All Traffic

Identify and isolate
“bad” traffic, ability to
handle DDoS attacks

Better understand and
tune the network;
respond to dynamic
traffic patterns

Performance

Improved OPEX

Supports offload of
traffic analysis from
production switches

Doyle Research, 2013

Improved network
management and
reduced operational
costs

Automation

Tools help
IT/network staff with
routine monitoring
tasks

6
Product Requirements
 Improved performance monitoring = visibility at scale
 Secure networks – leveraging behavior analysis to detect
traffic anomalies
 Monitoring solution must support complete analysis of
10GbE traffic flow (high performance)
 Move from reactive to proactive management with new
tools – software defined applications
 Ease of installation, ease of operation, cost effective
 Support for standards and third-party applications

Doyle Research, 2013

7
Scott Frymire
Director of Marketing
Who is SevOne?
(in a nutshell)
Network + IT Performance Management
Prove it.

Predict it.
Lack of Visibility = Headaches
Single Click Metric-to-Flow
Using NetFlow to Improve Network Visibility and Application Performance
Automation
Automatic baselines for every metric collected
Proactive
Alerts
Typical Incident Lifecycle
App team
Troubleshoots
Server team
Troubleshoots
Network team
Troubleshoots

Business Impact

Issue
Escalated
Help Desk
Calls Begin

Cause
Identified
Tiger Team
Assembled

Fix
Applied

Noticeable
Impact

Time
Something
changes
Courtesy of Enterprise Management Associates
Business Impact

Proactive Intervention

Fix
Applied

Noticeable
Impact

Time
Something
Early
changes Warning
Analytics Alarm

Courtesy of Enterprise Management Associates
Capacity Projections
Ease of Installation
Everything in a Single Appliance
Using NetFlow to Improve Network Visibility and Application Performance
"SevOne did the one thing no other
vendor could do... save us hundreds
of operational man-hours that in turn
freed us up to work on new innovations
for our network."
Cory Crabtree
Application Solutions Engineer
Reduction in OPEX
Using NetFlow to Improve Network Visibility and Application Performance
Using NetFlow to Improve Network Visibility and Application Performance
Using NetFlow to Improve Network Visibility and Application Performance
Support for Third Party Data
Endace Unsampled Flow in SevOne
How SevOne Helps Customers:
Automation
Proactive Alerts
Reduction in OPEX
Ease of Administration
Support for Third Party Data
Network Visibility Solution:
EndaceFlow 3040 & SevOne DNC
Richard Trujillo – Marketing Manager, Emulex

Emulex Confidential - © 2013 Emulex Corporation
Endace Fusion Ecosystem™ Program
– Key to Visibility
Critical network elements unable to process high-speed data flows
and publish millions of NetFlow records
Proprietary silo solutions for NPM/APM are proving to be too
expensive
Sniffers can not scale to 10Gb Ethernet (10GbE), much less 40GbE
and 100GbE
…. Together, we provide the next generation of network visibility and
performance monitoring solutions
Analytics & reports

SevOne
DNC

SevOne
DNC

Network Packet Brokers,
Tap or SPAN

Netflow

Filtered
Reduced
Timestamped

Routers,
Switches

EndaceFlow
NGA

10GbE links
40GbE aggregated
33

© 2013 Emulex Corporation

Together
 Less Complexity
 Less Cost
 Better Visibility
EndaceFlow 3040 NGA For NetFlow
Generation
Designed for high-density 10GbE data centers
100% accurate NetFlow generation with full visibility into traffic
flows
Supports NetFlow v5, v9 and IPFIX
Central management
Load balance and export NetFlow records to multiple collectors

34

© 2013 Emulex Corporation
Typical Network Visibility Fabric Deployments
SecOps deployment
monitoring both sides of the
DMZ; record attacks, ID
compromised data

NetOps deployment
monitoring north-south
traffic; ID inbound/
outbound application issues

NetOps deployment
monitoring east-west traffic;
ID internal application
performance issues
35

© 2013 Emulex Corporation
vPAS Centralized Deployment
vPAS

EndaceProbe
Central
Management
Server (CMS)

SevOne PAS is also
available as virtual
image (vPAS)

SNMP

Provides central
management when
multiple NGAs and
DNCs are deployed

Netflow

Core

Ingest NetFlow data
from the NGAs via the
DNCs or from the
switches and routers in
the network

Dedicated
NetFlow
Collector
EndaceFlow
NetFlow
Generator

Access

Data Center Row 1
36

Data Center Row n
© 2013 Emulex Corporation
Use Case: Large Enterprise Deployment
Rapid bandwidth growth in customer
network
Existing analytics products unable to scale
Customer needs more visibility to
determine if SLAs are met

NetOps team efficiency was degrading as
their visibility decreased
Endace/SevOne provides packet visibility
and performance insight across all their
large global data centers and border
gateway routers
Scalable up to 100Gbps visibility solution

37

© 2013 Emulex Corporation
Conclusions
Complete, real-time and end-to-end visibility
Endace and SevOne provide a highly scalable solution
Reduces cost and helps eliminate downtime

…. How can we help you with visibility into your network?

38

© 2013 Emulex Corporation
Q&A

Please submit your questions via
BrightTALK.
We will respond in the order they are
received.

39

© 2013 Emulex Corporation
40

© 2013 Emulex Corporation

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Using NetFlow to Improve Network Visibility and Application Performance

  • 1. NetFlow Generation and Analysis: A Solution to Improve Network and Application Performance Richard Trujillo, Product Marketing Manager, Emulex Scott Frymire, Director of Product Marketing, SevOne Lee Doyle, Principal Analyst, Doyle Research © 2013 Emulex Corporation
  • 2. 2013 2013 The Importance of Network Visibility Doyle Research, 2013 2
  • 3. Leading Trends Impacting the Network Cloud VDI Mobile Big Data Doyle Research, 2013 BYOD 3
  • 4. Networks are Critical to the Business  Networks deliver applications and information throughout the organization  Networks must have high performance, low latency, reliable, and secure  Traffic patterns are changing: more east-west, less north-south  Network/data center downtime is expensive  Managing/securing the network remains challenging and costly (OPEX) Doyle Research, 2013 4
  • 5. Network Complexity and Value are Increasing Customer Value SDN Adoption Bandwidth Growth Data Center  Server virtualization  VM mobility  Network/storage convergence  Widespread adoption of 10GbE  Separation of Control and Data Plane  Network Programmability  Cloud  Centralized Intelligence  Video  Network Slicing  Mobility Network Complexity Doyle Research, 2013 5
  • 6. Network Visibility Benefits Security Monitor All Traffic Identify and isolate “bad” traffic, ability to handle DDoS attacks Better understand and tune the network; respond to dynamic traffic patterns Performance Improved OPEX Supports offload of traffic analysis from production switches Doyle Research, 2013 Improved network management and reduced operational costs Automation Tools help IT/network staff with routine monitoring tasks 6
  • 7. Product Requirements  Improved performance monitoring = visibility at scale  Secure networks – leveraging behavior analysis to detect traffic anomalies  Monitoring solution must support complete analysis of 10GbE traffic flow (high performance)  Move from reactive to proactive management with new tools – software defined applications  Ease of installation, ease of operation, cost effective  Support for standards and third-party applications Doyle Research, 2013 7
  • 9. Who is SevOne? (in a nutshell)
  • 10. Network + IT Performance Management
  • 12. Lack of Visibility = Headaches
  • 16. Automatic baselines for every metric collected
  • 18. Typical Incident Lifecycle App team Troubleshoots Server team Troubleshoots Network team Troubleshoots Business Impact Issue Escalated Help Desk Calls Begin Cause Identified Tiger Team Assembled Fix Applied Noticeable Impact Time Something changes Courtesy of Enterprise Management Associates
  • 19. Business Impact Proactive Intervention Fix Applied Noticeable Impact Time Something Early changes Warning Analytics Alarm Courtesy of Enterprise Management Associates
  • 22. Everything in a Single Appliance
  • 24. "SevOne did the one thing no other vendor could do... save us hundreds of operational man-hours that in turn freed us up to work on new innovations for our network." Cory Crabtree Application Solutions Engineer
  • 29. Support for Third Party Data
  • 31. How SevOne Helps Customers: Automation Proactive Alerts Reduction in OPEX Ease of Administration Support for Third Party Data
  • 32. Network Visibility Solution: EndaceFlow 3040 & SevOne DNC Richard Trujillo – Marketing Manager, Emulex Emulex Confidential - © 2013 Emulex Corporation
  • 33. Endace Fusion Ecosystem™ Program – Key to Visibility Critical network elements unable to process high-speed data flows and publish millions of NetFlow records Proprietary silo solutions for NPM/APM are proving to be too expensive Sniffers can not scale to 10Gb Ethernet (10GbE), much less 40GbE and 100GbE …. Together, we provide the next generation of network visibility and performance monitoring solutions Analytics & reports SevOne DNC SevOne DNC Network Packet Brokers, Tap or SPAN Netflow Filtered Reduced Timestamped Routers, Switches EndaceFlow NGA 10GbE links 40GbE aggregated 33 © 2013 Emulex Corporation Together  Less Complexity  Less Cost  Better Visibility
  • 34. EndaceFlow 3040 NGA For NetFlow Generation Designed for high-density 10GbE data centers 100% accurate NetFlow generation with full visibility into traffic flows Supports NetFlow v5, v9 and IPFIX Central management Load balance and export NetFlow records to multiple collectors 34 © 2013 Emulex Corporation
  • 35. Typical Network Visibility Fabric Deployments SecOps deployment monitoring both sides of the DMZ; record attacks, ID compromised data NetOps deployment monitoring north-south traffic; ID inbound/ outbound application issues NetOps deployment monitoring east-west traffic; ID internal application performance issues 35 © 2013 Emulex Corporation
  • 36. vPAS Centralized Deployment vPAS EndaceProbe Central Management Server (CMS) SevOne PAS is also available as virtual image (vPAS) SNMP Provides central management when multiple NGAs and DNCs are deployed Netflow Core Ingest NetFlow data from the NGAs via the DNCs or from the switches and routers in the network Dedicated NetFlow Collector EndaceFlow NetFlow Generator Access Data Center Row 1 36 Data Center Row n © 2013 Emulex Corporation
  • 37. Use Case: Large Enterprise Deployment Rapid bandwidth growth in customer network Existing analytics products unable to scale Customer needs more visibility to determine if SLAs are met NetOps team efficiency was degrading as their visibility decreased Endace/SevOne provides packet visibility and performance insight across all their large global data centers and border gateway routers Scalable up to 100Gbps visibility solution 37 © 2013 Emulex Corporation
  • 38. Conclusions Complete, real-time and end-to-end visibility Endace and SevOne provide a highly scalable solution Reduces cost and helps eliminate downtime …. How can we help you with visibility into your network? 38 © 2013 Emulex Corporation
  • 39. Q&A Please submit your questions via BrightTALK. We will respond in the order they are received. 39 © 2013 Emulex Corporation
  • 40. 40 © 2013 Emulex Corporation

Editor's Notes

  • #9: You may not be familiar with SevOne, so before we get into the ways in which Emulex and SevOne use NetFlow to improve visibility of your infrastructure’s health, perhaps a quick introduction…
  • #11: Our goal is to help you avoid business disruption due to issues with your infrastructure performanceWe do this in two ways…
  • #12: First, we help you Prove it– SevOne proves your ability to deliver business critical applications and services on a consistent basis.Are you meeting challenging SLAs? When there’s an issue, is it a network issue, a server issue, a storage issue?Can you prove the success of a new technology deployment, like that datacenter virtualization project or VoIP deployment? To what degree did it improve the performance of your infrastructure?We also help you Predict it – service impacting events have a significant impact on your organization’s revenue, and the longer it takes to repair the issue, the more costly the impact, so SevOne proactively alerts you to potential issues with your infrastructure before they impact your customers or end users. If you’re in capacity management, our customers also use SevOne to determine future planning needs.[pause] so that’s SevOne, in a nutshell. And we believe we are the fastest, most scalable performance management platform on the market today… primarly because our customers have told us so.
  • #13: The single common thread with all of our customers when we first speak with them is that they have some degree of visibility gap when it comes to the performance of their infrastructure.Maybe you’re a wireless operator and the deployment of new small cells in your LTE environment has resulted in lost visibility of network performance…Or maybe that new virtualization project has created visibility gaps in regards to how the guest and host machines interact with each otherI recently saw a study by TRAC’s research that revealed that – for organizations who recently conducted virtualization projects -- visibility into the performance of IT services declined 38%, on average61% of organizations reported that their visibility into the quality of user experience declined after deploying public cloud services. So lack of visibility = more headaches for you, because it means you’re unable to provide a direct and complete answer when your manager or exec or anyone else asks…Why did we experience poor quality on our VoIP call this morning?Why was our web site taking a long time to load pages over lunch?Why was our load balancing effort not evenly distributed across the servers in the pool?
  • #14: SevOne provides those answers by incorporating traditional performance metrics -- like SNMP and IP SLA -- with NetFlow recordsSNMP will tell you that something occurred, like spike in utilization, but to answer the “who” and “what” questions, you would turn to NetFlow for deeper insightThis is not a separate module or tool… it’s part of the all-in-one SevOne solutionIf there’s a spike in bandwidth utilization, from the same dashboard you can see who the top talkers were at the time the spike occurredWe’ll talk more about how the joint deployment of SevOne and the Emulex Endace solution increases performance visibility, but first…
  • #15: Just so you better understand the value that SevOne drives for you, I want to talk briefly about why our customers say they like usBecause I think the reasons our customers like us ties directly back to the product requirements and recommendations that Lee touched on at the end of his presentation
  • #16: You can’t watch everything all of the time in your environment… you need a solution to automate that process for you… to alert you when performance metrics start to stray from what would be considered expected behavior.
  • #18: If you ask any organization, at least half of them are going to admit that they are still struggling with: 1) troubleshooting performance issues in a timely manner; 2) proactively preventing performance problems.
  • #19: [iPhone 5 deployment -  identified the key devices that executed SIM card activations – built a dashboard to monitor the activation host performance and session counts, synthetic response time tests, firewalls and load balancers… everything in the data path… to see if anything ever began to deviate from normal]One of our customers, Cablevision, recently reported back to us that 30% of all the alert they receive from SevOne are proactive notifications of issues that are correctable before significant impact occurs.
  • #20: [iPhone 5 deployment -  identified the key devices that executed SIM card activations – built a dashboard to monitor the activation host performance and session counts, synthetic response time tests, firewalls and load balancers… everything in the data path… to see if anything ever began to deviate from normal]One of our customers, Cablevision, recently reported back to us that 30% of all the alert they receive from SevOne are proactive notifications of issues that are correctable before significant impact occurs.
  • #21: Capacity trends proactively alert teams as to the next resource to reach max utilization and future projections reveal how much time capacity planners have until upgrades will be required. How can you consolidate under-utilized resources and accurately determine future needs of the business?No one likes to have to throw more money at the problem, so how can you make better use of what you have?
  • #22: Ease of installation is another consideration that Lee spoke to…
  • #23: SevOne is an all-in-one applianceThemonitoring, data collection, alerting, and reporting are all done by a single machineSupport for all of the monitoring and reporting technologies you need are included,out of the box and ready to go
  • #24: No security updates or configuration utilities to worry about
  • #25: In fact, Comcast, one of our other customers, said they saw an 80% decrease in operational expense after migrating to SevOne (which leads us to the next reason our customers like SevOne)
  • #26: Why are you able to achieve such a significant reduction in OpEx, like Comcast did?
  • #27: Primarily because SevOne’s underlying architecture allows the solution to scale much ore cost effectively than other solutions on the market. A single SevOne appliance… [explain]
  • #28: It would take a “leading” vendor enough servers to stretch the length of a Boeing 737 to monitor 4.2 million elementsThat’s a lot of hardware
  • #29: On the other hand, SevOne can monitor more than 4 million elements from a single server rackThis is a killer solution for service providers or anyone looking to limit their hardware footprint and power consumptionYour data center real estate is valuable
  • #30: And finally, Lee talked about support for 3rd party applications and 3rd party data sourcesSevOne isn’t always the source of the data, but because of our ability to scale with the largest of networks and still generate report in seconds, we are often the platform of choice for consolidating all performance metrics onto a single pane of glass, as they say.Basically, you can bring any time-based third party data into SevOne for baselining, alerting, and reporting and analysisA common example might be temperature data… [explain]
  • #31: In the case of Emulex, our partner on the call today, they’re able to do some things with NetFlow and data collection that goes beyond SevOne’s capabilitiesFor example, while SevOne can perform high frequency polling of objects down to the second – which is far superior to what our completion can do – we don’t go sub-second. This is where the Emulex solution comes into place, by being able to detect and alert on sub-second performance and microbursts that you might not otherwise have visibility of, and then present unsampled NetFlow records in the SevOne dashboard or report engine, which you can see here.
  • #32: At the end of the day, it all comes back to, “How can I achieve better visibility of my infrastructure at a lower cost?”