Webinar: Select the Right Web CMS in 2016
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The document outlines the importance of selecting the right web content management system (CMS) for digital transformation, emphasizing the analysis of strengths and weaknesses of technology products. It discusses key evaluation points such as usability, complexity, and fitting technology to organizational needs. Additionally, it highlights Real Story Group's role as advocates for enterprises and offers insights on effective vendor selection and research resources.
Webinar: Select the Right Web CMS in 2016
- 1. Tony Byrne Founder Selecting the Right Web CMS in 2016 Exposing the real weaknesses and strengths of Digital Workplace and Digital Marketing technology products
- 2. Copyright © 2016 Real Story Group www.realstorygroup.com RSG: A Different Kind of Analyst Firm Analyze weaknesses and strengths of the tools....and vendors Advise and mentor on successful technology selection Benchmark your digital effectiveness
- 3. Copyright © 2016 Real Story Group www.realstorygroup.com RSG Research Areas: Digital Workplace & Marketing Technologies We are a buyer's advocate for enterprises looking to invest in digital transformation. We provide in-depth research analyzing weaknesses and strengths of technology and vendors.
- 4. Copyright © 2016 Real Story Group www.realstorygroup.com One Way to Select a Vendor GEEKS MYSTICS LOSERS POSERS h/t Martin White – intranetfocus.com
- 5. Copyright © 2016 Real Story Group www.realstorygroup.com Don’t let it come down to this....
- 6. Copyright © 2016 Real Story Group www.realstorygroup.com Agenda 1. Complexity spectrum 2. Fragmented marketplace 3. Usability and Architecture 4. The wrong way to select 5. The right way to select 6 Key Topics…
- 7. Copyright © 2016 Real Story Group www.realstorygroup.com Products vs. Platforms Platforms Products More Less Costly Functionally Rich Complex Time to Deploy Platforms: Developers can make custom applications Products: They do certain things well right away
- 8. Copyright © 2016 Real Story Group www.realstorygroup.com Where Complexity Fails… 8 Source: realstorygroup.com/RealScore
- 9. Copyright © 2016 Real Story Group www.realstorygroup.com Platforms Products Upper-Range Platforms Mid-Range Platforms/ Mid-Range Products Simpler Products Legacy Platforms
- 10. Copyright © 2016 Real Story Group www.realstorygroup.com Complicated Rules / Targeting Engines 10
- 11. Copyright © 2016 Real Story Group www.realstorygroup.com Complicated UX 11
- 12. Copyright © 2016 Real Story Group www.realstorygroup.com The Case for Headless 12 Key Issues • Content in Applications • Content in Channels • Content in Devices • Where Used? • Preview & Simulation? • Experience Syndication?
- 13. Copyright © 2016 Real Story Group www.realstorygroup.com Four Traditional Approaches to Evaluation 1. 2. 3. 4.
- 14. Copyright © 2016 Real Story Group www.realstorygroup.com Build (an interdisciplinary) Selection Team
- 15. Copyright © 2016 Real Story Group www.realstorygroup.com It’s all about “fit” Scenario Fit Technology Fit Partner Fit Value Fit
- 16. Copyright © 2016 Real Story Group www.realstorygroup.com Features and Functions in WCXM
- 17. Copyright © 2016 Real Story Group www.realstorygroup.com “Checklist RFPs”
- 18. Copyright © 2016 Real Story Group www.realstorygroup.com Testable Narratives Part Science, Part Art….
- 19. Copyright © 2016 Real Story Group www.realstorygroup.com Testable process Test via scenarios in RFP Test via custom demos Test via head-to- head pilots
- 20. Copyright © 2016 Real Story Group www.realstorygroup.com Whose Cloud? 20
- 21. Copyright © 2016 Real Story Group www.realstorygroup.com 15 Years of Hard-hitting Research 21 Real Story Group’s Web Content & Experience Management (Web CMS) research critically evaluates strengths and weaknesses of 36 WCM options. • Learn the real weaknesses of the leading tools • Avoid common pitfalls & negotiate a good price • Download the reviews in minutes -- get the right shortlist in hours • Sample at www.realscore.com/Excerpt
- 22. Copyright © 2016 Real Story Group www.realstorygroup.com Are You Ready? 22 Source: realstorygroup.com/RealScore
- 23. Copyright © 2016 Real Story Group www.realstorygroup.com Don’t let it come down to this....
- 24. Copyright © 2016 Real Story Group www.realstorygroup.com Stay in Touch… [email protected] www.linkedin.com/in/tonybyrne1 #RSGWebinar