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Take Control of Your Org
with Salesforce Optimizer
July 12, 2017
Today’s Speakers
LeeAnne Templeman
Principal Admin Evangelist
@leeanndroid
Jean-Baptiste Minchelli
Senior Director, Product Management
IN/minchelli
Forward-Looking Statements
​ Statement under the Private Securities Litigation Reform Act of 1995:
​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or
if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies
or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology
developments and customer contracts or use of our services.
​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed
and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand,
retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly
report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC
Filings section of the Investor Information section of our Web site.
​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Get Social with Us!
@SalesforceAdmns
#AwesomeAdmin
Salesforce Admins
Salesforce Admins
Salesforce Admins
Watch the Recording
The video will be posted
to YouTube & the webinar
recap page: bit.ly/aw-
salesforceoptimizer
This webinar is being recorded!
Join the Admin Webinar Group for Q&A!
​ Don’t wait until the end to ask your
question!
•  We have team members on hand to answer
questions in the webinar group.
Stick around for live Q&A at the end!
•  Speakers will tackle more questions at the end,
time-allowing
bit.ly/AdminWebinarGroup
Today’s Agenda
•  Introduction to Salesforce Optimizer
•  Demo
•  Metrics
•  Use Cases
•  Transition to Lightning Experience
•  Resources & Q&A
Introduction to
Salesforce Optimizer
​ …and impacting Salesforce adoption
I know I need to do more
maintenance but the business
doesn’t make it a priority.
I am worried that one day my Org
is going to grind to a halt because
I missed something important.
When I do make time for optimization,
I don’t know where to start.
I need trustworthy tools and guidance
to help me maintain my Org.
My users keeps complaining
about having too many fields on
the page but I don’t know which
one are used.
I don’t even know if I am close
to the limits for my Edition.
Org Optimization and Maintenance Tasks are Piling Up
We need a
solution!
Introducing Salesforce Optimizer
​ THE maintenance, productivity and adoption app for Salesforce Admins
Salesforce Optimizer is the fastest and most effective
way to get prioritized insights coupled with actionable
recommendations and best practices:
•  Efficiently maintain customizations
•  Decrease business and technical debt
•  Increase productivity of admins and end users
•  Drive Salesforce usage
Reports on 25+ Org metrics
1-Click from Salesforce
Setup. Delivers a PDF
report to inbox in minutes
Prioritized insights
coupled with
recommendations
and best practices
Available in
SalesforceA
(Admin App)
Get Prioritized Insights & Actionable Recommendations
Free for Professional, Enterprise, Performance, Unlimited, and Developer Editions
Demo: Salesforce
Optimizer
Webinar: Take Control of Your Org with Salesforce Optimizer
Webinar: Take Control of Your Org with Salesforce Optimizer
Webinar: Take Control of Your Org with Salesforce Optimizer
Webinar: Take Control of Your Org with Salesforce Optimizer
Webinar: Take Control of Your Org with Salesforce Optimizer
Metrics
Metrics Covered in the Report
Sharing Rules
Active Sharing Rules per Object
Workflow Rules
Active Workflow Rule per Object
Inactive Workflow Rules Per Org
Migrating Workflow Rules to Lightning Process Builder NEW
User Management
Administrator Permissions
User Logins
Unassigned Roles NEW
Unsupported Browsers NEW
Profiles and Permission Sets
Unassigned Custom Profiles
Unassigned Permission Sets
Profiles with 10 or Fewer Users
Permission Sets with 10 or Fewer Users
Chatter Adoption NEW
Inactive Chatter Users NEW
Incomplete Profiles NEW
S1 Adoption NEW
Salesforce1 Adoption NEW
Sales Cloud Adoption NEW
Path NEW
Duplicate Management NEW
Lightning Sales Console NEW
Storage Limits NEW
File Storage Limits NEW
Data Storage Limits NEW
Fields
Field Limits per Object
Field Usage per Object
Field Usage per Page Layout NEW
Number of Fields per Page Layout NEW
Custom Code
Apex Triggers per Object
API Versions NEW
New Code Using Old API Versions NEW
Hard-Coded URLs per Org
Custom Layouts for Objects
Page Layouts per Object
Unassigned Page Layouts NEW
Record Types per Object
Unassigned Record Types NEW
Reports and Dashboards NEW
Reports NEW
Dashboards NEW
Validation Rules
Active Validation Rules per Object
Inactive Validation Rules per Org
Metrics Covered in the Report
Sharing Rules
Active Sharing Rules per Object
Workflow Rules
Active Workflow Rule per Object
Inactive Workflow Rules Per Org
Migrating Workflow Rules to Lightning Process Builder NEW
User Management
Administrator Permissions
User Logins
Unassigned Roles NEW
Unsupported Browsers NEW
Profiles and Permission Sets
Unassigned Custom Profiles
Unassigned Permission Sets
Profiles with 10 or Fewer Users
Permission Sets with 10 or Fewer Users
Chatter Adoption NEW
Inactive Chatter Users NEW
Incomplete Profiles NEW
S1 Adoption NEW
Salesforce1 Adoption NEW
Sales Cloud Adoption NEW
Path NEW
Duplicate Management NEW
Lightning Sales Console NEW
Storage Limits NEW
File Storage Limits NEW
Data Storage Limits NEW
Fields
Field Limits per Object
Field Usage per Object
Field Usage per Page Layout NEW
Number of Fields per Page Layout NEW
Custom Code
Apex Triggers per Object
API Versions NEW
New Code Using Old API Versions NEW
Hard-Coded URLs per Org
Custom Layouts for Objects
Page Layouts per Object
Unassigned Page Layouts NEW
Record Types per Object
Unassigned Record Types NEW
Reports and Dashboards NEW
Reports NEW
Dashboards NEW
Validation Rules
Active Validation Rules per Object
Inactive Validation Rules per Org
PERFORMANCE
MAINTENANCE
ADOPTION
How We Built Salesforce Optimizer
Using:
•  Force.com Tooling API
•  Force.com Metadata API
•  https://www.heroku.com
Optimizer Roadmap
Winter’ 18
•  More adoption, performance
and maintenance
recommendations (Platform,
Service Cloud, etc.)
•  Priority and selective
assessment
Spring’ 18 and beyond
•  Scoring and Trending
•  Industry Peer Ranking
NOTE: We are not bound to the major releases schedule and we have frequent releases. Please
check the Success Community and Releases Notes for updates.
Use Cases
Proactive
Maintenance
Improving User
Experience
Cleanup
For example:
1.  Are you close to your
limits (number of
fields per object,
storage, etc.)?
2.  Is your new code
using an old API
version?
For example:
1.  Do you have lots of
unused objects
(reports, profiles,
page layouts, users,
etc.)?
For example:
1.  Do you have too
many fields on a
page layout?
2.  Do your users
leverage Chatter,
Path, etc.?
Salesforce Optimizer Use-Cases
Transition to
Lightning Experience
Use the Optimizer Report to Plan Your Move to Lightning
Run the Salesforce Optimizer to
reduce the heavy lifting needed to
move to Lightning Experience by
eliminating non-essential fields
and layouts, automation, Apex
code, and other configurations
that aren’t being used.
Resources
Additional Resources
The Success Community
#OptimizerReportFeedback
https://success.salesforce.com
Documentation
http://bit.ly/
optimizeroverview
Admin Lightning Resources
http://
admin.salesforce.com/
lightning
Q&A
bit.ly/AdminWebinarGroup
Survey
bit.ly/awsurvey-optimizer
Slides
bit.ly/aw-salesforceoptimizer
Wrapping Up
Webinar: Take Control of Your Org with Salesforce Optimizer
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Webinar: Take Control of Your Org with Salesforce Optimizer

  • 1. Take Control of Your Org with Salesforce Optimizer July 12, 2017
  • 2. Today’s Speakers LeeAnne Templeman Principal Admin Evangelist @leeanndroid Jean-Baptiste Minchelli Senior Director, Product Management IN/minchelli
  • 3. Forward-Looking Statements ​ Statement under the Private Securities Litigation Reform Act of 1995: ​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. ​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. ​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 4. Get Social with Us! @SalesforceAdmns #AwesomeAdmin Salesforce Admins Salesforce Admins Salesforce Admins
  • 5. Watch the Recording The video will be posted to YouTube & the webinar recap page: bit.ly/aw- salesforceoptimizer This webinar is being recorded!
  • 6. Join the Admin Webinar Group for Q&A! ​ Don’t wait until the end to ask your question! •  We have team members on hand to answer questions in the webinar group. Stick around for live Q&A at the end! •  Speakers will tackle more questions at the end, time-allowing bit.ly/AdminWebinarGroup
  • 7. Today’s Agenda •  Introduction to Salesforce Optimizer •  Demo •  Metrics •  Use Cases •  Transition to Lightning Experience •  Resources & Q&A
  • 9. ​ …and impacting Salesforce adoption I know I need to do more maintenance but the business doesn’t make it a priority. I am worried that one day my Org is going to grind to a halt because I missed something important. When I do make time for optimization, I don’t know where to start. I need trustworthy tools and guidance to help me maintain my Org. My users keeps complaining about having too many fields on the page but I don’t know which one are used. I don’t even know if I am close to the limits for my Edition. Org Optimization and Maintenance Tasks are Piling Up We need a solution!
  • 10. Introducing Salesforce Optimizer ​ THE maintenance, productivity and adoption app for Salesforce Admins Salesforce Optimizer is the fastest and most effective way to get prioritized insights coupled with actionable recommendations and best practices: •  Efficiently maintain customizations •  Decrease business and technical debt •  Increase productivity of admins and end users •  Drive Salesforce usage
  • 11. Reports on 25+ Org metrics 1-Click from Salesforce Setup. Delivers a PDF report to inbox in minutes Prioritized insights coupled with recommendations and best practices Available in SalesforceA (Admin App) Get Prioritized Insights & Actionable Recommendations Free for Professional, Enterprise, Performance, Unlimited, and Developer Editions
  • 19. Metrics Covered in the Report Sharing Rules Active Sharing Rules per Object Workflow Rules Active Workflow Rule per Object Inactive Workflow Rules Per Org Migrating Workflow Rules to Lightning Process Builder NEW User Management Administrator Permissions User Logins Unassigned Roles NEW Unsupported Browsers NEW Profiles and Permission Sets Unassigned Custom Profiles Unassigned Permission Sets Profiles with 10 or Fewer Users Permission Sets with 10 or Fewer Users Chatter Adoption NEW Inactive Chatter Users NEW Incomplete Profiles NEW S1 Adoption NEW Salesforce1 Adoption NEW Sales Cloud Adoption NEW Path NEW Duplicate Management NEW Lightning Sales Console NEW Storage Limits NEW File Storage Limits NEW Data Storage Limits NEW Fields Field Limits per Object Field Usage per Object Field Usage per Page Layout NEW Number of Fields per Page Layout NEW Custom Code Apex Triggers per Object API Versions NEW New Code Using Old API Versions NEW Hard-Coded URLs per Org Custom Layouts for Objects Page Layouts per Object Unassigned Page Layouts NEW Record Types per Object Unassigned Record Types NEW Reports and Dashboards NEW Reports NEW Dashboards NEW Validation Rules Active Validation Rules per Object Inactive Validation Rules per Org
  • 20. Metrics Covered in the Report Sharing Rules Active Sharing Rules per Object Workflow Rules Active Workflow Rule per Object Inactive Workflow Rules Per Org Migrating Workflow Rules to Lightning Process Builder NEW User Management Administrator Permissions User Logins Unassigned Roles NEW Unsupported Browsers NEW Profiles and Permission Sets Unassigned Custom Profiles Unassigned Permission Sets Profiles with 10 or Fewer Users Permission Sets with 10 or Fewer Users Chatter Adoption NEW Inactive Chatter Users NEW Incomplete Profiles NEW S1 Adoption NEW Salesforce1 Adoption NEW Sales Cloud Adoption NEW Path NEW Duplicate Management NEW Lightning Sales Console NEW Storage Limits NEW File Storage Limits NEW Data Storage Limits NEW Fields Field Limits per Object Field Usage per Object Field Usage per Page Layout NEW Number of Fields per Page Layout NEW Custom Code Apex Triggers per Object API Versions NEW New Code Using Old API Versions NEW Hard-Coded URLs per Org Custom Layouts for Objects Page Layouts per Object Unassigned Page Layouts NEW Record Types per Object Unassigned Record Types NEW Reports and Dashboards NEW Reports NEW Dashboards NEW Validation Rules Active Validation Rules per Object Inactive Validation Rules per Org PERFORMANCE MAINTENANCE ADOPTION
  • 21. How We Built Salesforce Optimizer Using: •  Force.com Tooling API •  Force.com Metadata API •  https://www.heroku.com
  • 22. Optimizer Roadmap Winter’ 18 •  More adoption, performance and maintenance recommendations (Platform, Service Cloud, etc.) •  Priority and selective assessment Spring’ 18 and beyond •  Scoring and Trending •  Industry Peer Ranking NOTE: We are not bound to the major releases schedule and we have frequent releases. Please check the Success Community and Releases Notes for updates.
  • 24. Proactive Maintenance Improving User Experience Cleanup For example: 1.  Are you close to your limits (number of fields per object, storage, etc.)? 2.  Is your new code using an old API version? For example: 1.  Do you have lots of unused objects (reports, profiles, page layouts, users, etc.)? For example: 1.  Do you have too many fields on a page layout? 2.  Do your users leverage Chatter, Path, etc.? Salesforce Optimizer Use-Cases
  • 26. Use the Optimizer Report to Plan Your Move to Lightning Run the Salesforce Optimizer to reduce the heavy lifting needed to move to Lightning Experience by eliminating non-essential fields and layouts, automation, Apex code, and other configurations that aren’t being used.
  • 28. Additional Resources The Success Community #OptimizerReportFeedback https://success.salesforce.com Documentation http://bit.ly/ optimizeroverview Admin Lightning Resources http:// admin.salesforce.com/ lightning