Webinewbie to Webinerd in 30 Days - Webinar World Presentation
1 like494 views
The document outlines a comprehensive plan for optimizing webinar operations, highlighting the importance of collaboration across various marketing teams to enhance engagement and ROI. It details a structured approach over four weeks, focusing on proposal processes, audience targeting, promotional channels, and post-event follow-up. The plan aims to increase attendance and pipeline growth significantly through effective implementation of best practices in webinar management.
Webinewbie to Webinerd in 30 Days - Webinar World Presentation
- 4. CRITICAL & COMPLEX âą 70% of B2B marketers use âą 46% attend vs register âą 50+ mins - engagement âą Top 5 attributed revenue âą 7 people âą 8 hours âą 15 tasks âą 3 weeks for promotion âą 3 emails Super - Important Super - Intensive
- 7. Product Marketing Product Management Partner Marketing International Teams Customer Marketing Field/ BDR teams Customer Success INVITE MULTIPLE TEAMS Drive folks to align to this ONLY process for proposing webinars WEEK 2 WEEK 3 WEEK 4 CALL FOR WEBINARSSTRATEGIZE WEEK 1
- 9. WEEK 1 WEEK 2 WEEK 3 WEEK 4 BUILD ENGAGEMENT THROUGH WIDGETS CONTACT US FORM DOWNLOADS SHARE SPEAKERS Q&A
- 10. WEEK 1 WEEK 2 WEEK 3 WEEK 4 BUILD LANDING PAGES, FORMS, LIBRARY
- 11. WEEK 1 WEEK 2 WEEK 3 WEEK 4 BUILD âTEMPLATIZEâ EVERYTHING LANDING PAGE FORM EMAILS MARKETO PROGRAMS
- 13. WEEK 1 WEEK 2 WEEK 3 WEEK 4 EXECUTE BEFORE AFTER How to Run Enterprise Workloads in the Cloud with <Product Name> As demand for cloud continues to grow, enterprises now anticipate that cloud architecture will dominate their IT spending for the next several years. <Product Name> enables the enterprise to easily and securely run <Product Name> in the cloud. <Product Name> simplifies provisioning and managing <Product Name> while providing an open and common experience for deploying workloads across clouds. Running Enterprise Workloads in the Cloud Securely with Ease - Live Demo Join our expert and let him will take you through a novel solution to simplify provisioning and managing enterprise workloads while providing an open and common experience for deploying workloads across clouds. We will go through a live demo of how the latest from <Product Name> enables enterprises to easily and securely run workloads in the cloud. In this webinar, youâll learn âą Challenges of running enterprise workloads in the cloud âą Solutions to mitigate the risks âą Live demo of <Product Name> âą Enterprise fit âą Latest features âą Common use cases TITLES & ABSTRACTS
- 14. WEEK 1 WEEK 2 WEEK 3 WEEK 4 EXECUTE CREATE BEST PRACTICES Best practices for proposing a webinar, including: âą abstract, âą topic, âą audience Tools for success presentation â ex: Webinar Abstract Dos and Donâts on how to write a compelling and successful abstract and email copy
- 15. WEEK 1 WEEK 2 WEEK 3 WEEK 4 EXECUTE SOLIDIFY PROMOTIONS CHANNEL MIX CADENCE TARGETING
- 16. WEEK 1 WEEK 2 WEEK 3 WEEK 4 EXECUTE POST-EVENT FOLLOW-UP PLAN GLOBAL CAMPAIGN ALIGNMENT SPECIFIC FOLLOW UP ASSET/ PLAN
- 18. WEEK 1 WEEK 2 WEEK 3 WEEK 4 OPTIMIZE ACCOUNT ENGAGEMENT (ABM)
- 19. WEEK 1 WEEK 2 WEEK 3 WEEK 4 OPTIMIZE MARKETING ATTRIBUTION
- 20. BEFORE AFTER OPTIMIZED PROGRAM = KICKA$$ RESULTS Increased number of attendees by 150% per webinar Increase engagement by 28% More opportunities were influenced with a total Pipeline increase by 120% 107 Attendees/Avg 25 min $XX M 135 161 Attendees/Avg 32 min $XXX M 98 QUANTITY QUALITY BUSINESS OUTCOME NUMBER OF WEBINARS
- 21. BLUEPRINT FOR SUCCESS WEEK 1 WEEK 2 WEEK 3 WEEK 4 STRATEGIZE OPTIMIZEEXECUTEBUILD § Build webinar proposal process and create a template driving strategic thinking § Call for webinar proposals § Webinar Ops processes § Webinar engagement features § Optimize landing pages, webinar library, forms § âTemplatizeâ everything § Balance content § Positioning § Cross Training § Solidify promotions â targeting, channel mix, cadence § Post-event follow- up plans § Testing, measurement and optimization (A/B testing, tracking) § Measure lead AND account level engagement metrics (ABM). Pipeline impact is key!